Marketing Plan Final Draft

In: Business and Management

Submitted By YolandaAScott2
Words 4975
Pages 20
Best Buy Mobile | Marketing Plan Final Draft | Best Buy | | Yolanda Scott | 2/24/2013 |

|

Table of Contents

1.0 Executive Summary……………………………………………………………………..Page 4

2.0 Situation Analysis (Overview) ……………………..………………………………....Page 4-5

2.1 Market Summary……….………….……………………………………………........Page 5-6

2.2 SWOT Analysis..……………………………………………………………………...Page 6-7

2.3 Competition……………………………………………………………………….......Page 7-9

2.4 Product (Service) Offering…..……………………………………………………….Page 9-10

2.5 Keys to Success…………….………………………………………………………Page 10-11

2.6 Critical Issues…..………...…………………………………………………………….Page 11 3.0 Marketing Strategy..…...…………………………………………………………..Page 11-12

3.1 Mission…………………….…………………………………………………………..Page 12

3.2 Marketing Objectives……….………………………………………………………Page 12-14

Table of Contents Cont…..

3.3 Financial Objectives…….…………………………………………………………Page 14-15

3.4 Target Markets………………………………………………………..……………….Page 15
3.0 Marketing Strategy (Overview)…………………………………………………..Page 15-16
3.5 Positioning…….........................................................................................................Page 16-17
3.6 Pricing Strategies…………………………………………………………………...Page 17-19
3.7 Marketing Attack Strategy……………………………………….…………………Page 19-20
3.8 Marketing Research……...……………………………………………………........Page 21-22
4.0 Controls………………………………………………………………………….……..Page 22
4.1 Progress Milestones……………………………………………...……………….Page 22-23
4.2 Marketing Organization…………………………………………………………..Page 22-24
4.3 Contingency Planning……………………………………………………………..Page 24-25
5.0 Conclusion……………………………………………………………..........………….Page 26
References……………………………………………………………………………….…Page 27

1.0 Executive Summary
Best Buy Mobile has had straight forward marketing through commercials that has kept
Customers interested in how the system works. Brand loyalty…...

Similar Documents

Marketing Plan Draft

...Marketing Plan Outline 2.0 Situation Analysis ➢ Identify the best marketing strategies to increase the client portfolio. ➢ Implement the new marketing strategies in the next year. 2.1 Market Summary Market Needs ➢ Cover the Hispanic market necessity. (Spanish speaker) ➢ Cover the new small business necessity. (Excellent services in low fees) Market Trends ➢ New Hispanic businesses grow across the state and in the nation. (12%) ➢ New multi-linguals markets grow across the state. Market Growth ➢ New Business US Market Growth in 2012 – 8% ➢ New Business Hispanic Growth in 2012 – 12% ➢ New Business Multi-Cultural Growth in 2012 – 4% Total – 24% 2.2 SWOT Analysis Strengths ➢ Business knowledge & expertise ➢ Ability to communicate and develop within a bilingual market (English/Spanish) ➢ Excellent quality of service at an affordable costs and fees ➢ Strategic oriented solutions and tailored plans for the needs of the customer Weaknesses ➢ New in the market - Less than 5 years in business ➢ Low brand recognition in the local market ➢ Small business with limited team size Opportunities ➢ New markets expansion and grow across the nation and other countries. ➢ New service offer based of client needs ➢ Specialize in industries such as banking, direct sales, retail and beauty because of the founders depth of experience in these areas ➢ Offer services in a third language to appeal other international markets Threats ➢ Challenges...

Words: 286 - Pages: 2

Marketing Plan Final Phase

...Marketing Plan: Final Phase When a company decides to introduce a new service or product they cannot just simply make it. There is much planning that goes on with creating and introducing the new product or service. There is planning, budgeting, a marketing mix, marketing research, and so much more. The following will provide all the phases Allen’s Foods had to develop in order to create and introduce their new home delivery service. Organization Overview Allen’s Foods is a local small town grocery store located in the retirement town of Bella Vista, AR, and was established in June of 1999. Although, it has not been around nearly as long as some of the big chain grocery stores they have still won the hearts of many local customers. Allen’s Foods is a full service grocery store that includes an on site butcher to freshly cut any meat a customer wants, fresh produce from regional and local growers, gourmet foods, specialty foods, and natural and organic foods (Facebook, 2013). The staff is very friendly, and Allen’s Foods has something big chains do not have; they carry your groceries to your car and load them up for the customers. The one thing they do not provide in their full service grocery store is grocery delivery. Many of the retired and elderly community are extremely busy or too old to have to go grocery shopping every time they need food, so on occasion, they would like to have (or need it) their groceries delivered directly to their homes. The community agrees......

Words: 6733 - Pages: 27

Mktg522 Marketing Plan (Final)

...Payments Using a Mobile Device Alexandria Smith Keller Graduate School of Management Table of Contents Executive Summary 3 Situation Analysis 3 Market Summary 3 SWOT Analysis 4 Competition 4 Product (Service) Offering 5 Keys to Success 5 Critical Issues 6 Marketing Strategy 6 Mission 7 Marketing Objectives 7 Financial Objectives 7 Target Markets 8 Positioning 8 Strategies 9 Marketing Mix 10 Marketing Research 12 Controls 12 Implementation 13 Marketing Organization 14 Contingency Planning 15 Conclusion 15 References 17 Executive Summary Our company is going to focus on small business owners who are just starting their own business and need help with reliable payments. Our mobile payment will be quick and convenient for the business owner. Not only will the owner have a peace of mind about getting their payment, the customer will be able to rest at night knowing that their payment was places on a secure network. At our company, we are going to strive provide the best product for your company that is convenient and easy to use. Situation Analysis Mobile payment is the payment activity through mobile terminals between buyers and sellers in the mobile business (Gaikwad, 2011). This service remains somewhat standoffish due to some developing barriers. Most mobile payment companies promise easy payment and getting the most bang......

Words: 4048 - Pages: 17

Marketing Plan Final

...Presented by: Bobby R Rivera Course MKT 100 Date Presented by: Bobby R Rivera Course MKT 100 Date Marketing Plan Europa 2 Marketing Plan Europa 2 Marketing Plan Company Overview Owner(s): | Bobby R Rivera | Company Name: | Europa 2 | Product Name: | Commercial space travel | Location: | Alexandria VA | History (yrs.): | 2months | Section 1: Executive Summary Europa 2 was founded by Bobby Rivera in 2014. His love for aeronautics, engineering and everything space, compelled him to create a Company with the capability to make commercial travel throughout space a reality. This marketing plan will provide prospective consumers and investors with the knowledge and trust, that Europa 2 will become the premier space transportation and exploration entity. Product description The overall mission for Europa is to fundamentally change the way space travel is viewed today. By 2020 Europa 2 will launch several manned missions to Europa, a moon orbiting Jupiter and begin commercial mining and exploration of the planets abundant water supplies. Europa 2 mission to Europa is just the beginning, with our patented rocket and space ship technology that is twice as efficient and cost effective as the next 5 competitors. Europa 2 will become the premier space travel of choice and provide mankind an alternate means of survival. Our expert aerospace consultants have been contracted to advise and develop the growing space programs throughout the world. In......

Words: 2027 - Pages: 9

Final Marketing Plan

...MAN105- Principles of Marketing Final Marketing Plan December 12, 2010 Company: Sanrio Co. Ltd. I. Executive summary Hello Kitty was the name of a cartoon cat developed in 1974 by Sanrio Co. Ltd. (Sanrio), a Japanese company that sold character-branded goods in Japan and other parts of the world. Sanrio initially used the character to adorn petty merchandise like coin purses and pencil boxes targeted at small girls. However, after Hello Kitty became hugely popular, Sanrio extended the brand to a variety of other products. Sanrio Company, Ltd., based in Tokyo and with distribution throughout Japan and Southeast Asia, the Americas and Europe. In the Americas today, over 4,000 stores to sell Sanrio character merchandise. This includes Sanrio boutique stores Sanrio merchandise has many different kinds of categories including stationery, school supplies, bags, accessories, room décor, candy, and plush characters. The global toys and games market grew by 2.7% in 2008 to reach a value of $60.8 billion. In 2013, the global toys and games market is forecast to have a value of $69.1 billion, an increase of 13.7% since 2008. Sanrio’s marketing strategy is to raise the sale revenues in the increasing market condition as well as to maintain our loyal customers and attract more male customers; Sanrio will create different kinds of images of products to fit into different range of age, and repackage the old neutral characters such as Badtz-Maru (a male penguin), Keroppi(a frog),......

Words: 3792 - Pages: 16

Marketing Plan Final Project

...Final Project: Marketing Plan June, 2010 Marketing Plan I have produced a marketing plan that I believe is the most effective way to introduce my product to the market. I have included a brief introduction to my product, an analysis of the market I plan on targeting, and an analysis of the market size and demographics of the targeted market. In the marketing plan I will include four of the most important elements of the marketing mix; also known as the Four P’s of marketing. The product being offered to consumers will be the first P. The value; or price, that is assigned to the product will be the second P. The third P will stand for promotional activities to be used to inform prospective customers about the product. The place the product will be provided to the consumers will be addressed by the fourth P. Finally this marketing plan will discuss sales promotion techniques that I plan on using to build an interest in my product in the introduction phase. Product I would like to introduce a vitamin supplement product to the marketplace that is more like candy than a multivitamin. Many people take or have taken a multivitamin sometime in their lives. The Flintstone’s vitamin was a well known and liked chewable vitamin for children that helped them receive essential daily vitamins and minerals with less hassle and no swallowing. However, as people mature their daily vitamin and mineral needs change and options for tasty and chewable multivitamins are limited.......

Words: 1672 - Pages: 7

Final Marketing Plan

...Final Marketing Plan MKT/421   Marketing Plan The following paper discusses marketing plan for the Grayl, a water filtration equipment manufacturer that offers a personal water filtration device effective at eliminating particulates, chemicals, and water-borne pathogens by 99.9%, while decreasing the individual carbon footprint of plastic water bottles. The marketing plan will include the following; an overview of the organization and the Grayl water filtration bottle; a SWOT and competitive analysis; phases of the product life cycle; packaging, pricing, and channels of distribution; a segmentation and target market assessment; a description of the target market and their emotional and logical drivers; and a positioning statement. The assessment provides solid feedback on the features and benefits of the product as they relate to the individual needs of their target markets and the different behaviors they exhibit. Company Overview In 2012, a Seattle-based company was started by founder Nancie Weston based on a new idea that, with a little help from her friends, began to take shape into a viable company. Nancie had a dream of inventing new and innovating products that make a difference in people’s lives for those trying to achieve a healthier lifestyle while minimizing their carbon footprint. From this dream, Nancie focused her knowledge on creating cutting-edge technology for personal water filtration devices. To set her device apart from other water filtration......

Words: 6536 - Pages: 27

Mm522 Marketing Plan Draft 1

...Dent Free 1 “Let us be free of Dents,” Marketing Plan Keller Graduate School of Management-MM522 Sec N Online Stephanie Smith November Section 2011 Draft 1 Dent Free 2 Table of Contents 2.0 - Situation Analysis pages 3-4 2.1 - Market Summary pages 5-8 2.2 - SWOT Analysis pages 9-10 2.3 - Competition pages 11-15 2.4 - Product / Service Offering Pages 16-17 2.5 - Keys to success page 18 2.6 - Critical Issues page 18 References page 19 Dent free 3 2.0 - Situation Analysis For many years, many consumers have invested their hard earned money into purchasing affordable cars just as they have purchased their dream homes. The most recent decline in the economy has lead to some drastic changes in which the average consumers are not buying a new car as quickly as they have in the previous years. The car business itself has declined in the selling of new vehicles also because of the average consumer not wanting to create another household expense. Most consumers are trying to keep their current vehicles in good condition which means routine maintenance as well as keeping the body of their vehicles in good condition. Looking for ways to help the consumer investments become worth more once the economy makes a turn around. There is a need for adding some ways to prevent the investment of a car from loosing value because of damage to the overall body of the vehicle. The damage usually comes from others negligence and cause unforeseen dents that slowly...

Words: 4041 - Pages: 17

Ge Final Marketing Plan

...General Electric Final Marketing Plan Tawanda Zackery-Graham, Cassandra Jenkins, Paige McLester, Felishia Phillips, Chalese Sydnor MKT421 April 12, 2012 C. Jeanine Fulton General Electric Final Marketing Plan In today’s business community, the complexity of inventing new products and services is vital to expanding a company’s brand. Organizations are challenged with anticipating consumer’s needs and wants during the concept phase of creating the next company innovation. Products and services are the foundation of an organization existence. Incorporating new merchandise in a competitive marketplace and making it an exceptional product is always a challenge for any business. General Electric throughout history has embraced the challenge of creativity, innovation and meeting the needs of the consumer. This final marketing plan will describe General Electric’s new GE Space Saver Model 2012 marketing plan to create and bring to market a modern refrigerator that will save consumers time, money, space, and energy. This final marketing plan will provide an overview of the appropriate place and promotion strategy used to develop General Electric’s GE Space Saver. This market plan will summarize the promotion schedule and advertising plan, identify public relations opportunity for the GE Space Saver, analyze the effects of channel management decisions on marketing, select the appropriate distribution channel, address cost for placement, shipping, and......

Words: 5755 - Pages: 24

Marketing Plan Final Paper

...Mediaplanet Marketing Plan MKT 535 Mark Dinglasan 11/20/11 Overview: This marketing plan presents an overview of the Mediaplanet business model and recommended strategies that will strengthen the company's position and profitability in the North American market. Mediaplanet has been in the North American markets since 2008 and has expanded to six major offices in the United States and Canada. Although the company is international and continues to expand at an accelerated rate, it continues to operate under a start-up mentality and relies on rapid expansion and a large volume of reports published per quarter to generate profit. The company does not have an HR, PR or Marketing Department. The overall company structure is very basic with the key individuals in the North American Operations being the CEO and CFO that work out of the New York office. From there, each office within the North American Operations possesses one managing director, at least two business development managers, and at least 5 publishers that are all under the CEO and CFO. No financial information regarding profitability and financial status were provided to this publisher for the purposes of this project. The marketing plan will demonstrate how unique the Mediaplanet operations are as the owners of the company have created an international publishing company that operates under a very basic structure and operations. This plan will also serve to identify the weaknesses that are starting show......

Words: 7864 - Pages: 32

Mm522 Marketing Plan 1st Draft

...Samuel Adams - Seasonal Beers Marketing Plan Outline Leesa Walker Marketing Management - MM522 DeVry University, Keller Graduate School of Management May 11, 2012 2.0 Situation Analysis Samuel Adams Boston Lager is an American Craft Brewer that has been operating since the mid-1980’s. Samuel Adams is brewed by The Boston Beer Company, Inc. The Samuel Adams products have been well received and marketing will be the key to the development of brand and product awareness as well as the growth of the customer base. Competition among American Craft Brewer’s is increasingly intense. Samuel Adams offers over twenty distinctive styles of beer. To gain the edge in this market, Samuel Adams must carefully target specific segments and plan for a next-generation product to keep brand momentum going. 2.1 Market Analysis Samuel Adams possesses good information about the market and knows a great deal about the common attributes of the most valuable customer. This information will be leveraged to better understand who is served, what their specific needs are, and how Samuel Adams can better communicate with them. 2.2 SWOT Analysis 2.2.1 Strengths Broad product line Customer loyalty Brand availability Bottle recycling efforts Stable business 2.2.2 Weaknesses Weak relative distribution channels Low industry market share Slow process improvements Low system capabilities Low productivity 2.2.3 Opportunities Light beer growth Increase......

Words: 942 - Pages: 4

Marketing Plan 2nd Draft

...Group C 2012/3/28 Marketing Plan 2nd draft 3.0 Marketing Strategy: Part of our marketing strategy will be based on both location and special design. Our company factory and all the stores that belong to our company are located in the east part of China that is the most developed area in China. The economy there is much better than other places in China. So the consumer ability has more power than other areas. But also the location will cost a premium and will not be directly linked to the marketing budget as rent has been categorized under general overhead. Our company has special policy for our own- design T-shirt and other clothes that may popular for young people, especially the students and the people who are just out of the school and get the job in a short period. And the detail of the special policy of the design we will discuss in the 3.4 section. Another form of marketing to be described in detail will be advertising. The strategy of the marketing campaign is to increase the target customer's awareness of our company. We would like to choose the internet as our main advertisement strategy for our products. The main reason why we choose this one may have two. First, our target marketing is focus on the young people, especially the 20-25 students in school. They use the internet very often and most of the information they saw is on the internet. The speed of propagation is really fast and effective enough to improve the reputation of the products. Second reason......

Words: 1142 - Pages: 5

Final Marketing Plan

...Final Marketing Plan Marketing 421 June 24, 2012 Robert McGeary Final Marketing Plan Team D has completed its marketing plan for the Extreme Juicer 9000. This paper has combined phase I, II, and II to complete a detail description of how the new product will be marketed. The final plan includes the place and promotion strategy, advertising plan, public relations opportunities, as well as the identification of distribution channels. This final marketing plan will also identify how Team D will evaluate, control, and monitor the effectiveness of the marketing plan. Company Overview Hamilton Beach Manufacturing Company was created in 1910 by Chester Beach, L.H. Hamilton and Fredrick Osius. The partners met while working at the U.S. Standard Electrical works in Racine Wisconsin. Today, Hamilton Beach is the leading distributor of small kitchen appliances which sells over 35 million appliances each year. Hamilton Beach also produces products under the labels of Electronics, Proctor Silex, and True Air. (Hamilton Beach, 2012) Earnings for Hamilton Beach increased in the last quarter due to the increase in price for some products. In March of 2012 Hamilton Beach reported a net income of 1.0 million and revenue of 104.9 million. In 2011 the net income was 1.0 million with revenues of 100.6 million for the quarter. (Bloomberg Businessweek, 2012) The new product is likely to produce the same outcome for the company. Hamilton Beach has been in existence for a number of......

Words: 4916 - Pages: 20

Final Marketing Plan

...MP-APPENDIX B STUDENT MARKETING PLAN FOR “myEcare.com” My Tran Nguyen Marketing Unit 7 6/17/12 A Marketing Plan Presented by: My Tran Nguyen Table of Contents Page 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4 Customer Analysis 4 4. Market-Product Focus 4 Marketing and Product Objectives 4 Market-Product Grid 5 Target Markets 6 Points of Difference 6 Positioning 6 5. Marketing Program 7 Product Strategy 7 Price Strategy 7 Promotion Strategy 8 Place Strategy 8 6. Financial Projections 9 Break-even Analysis 9 7. Organization 9 8. Implementation Plan 9 9. Evaluation and Control 10 Possible Deviations 10 Possible Solutions 10 10. Bibliography 1. Background myEcare.com is the premier website to find child care services for parents and caretakers. After realizing that there are no dependable places on the web to search for a child care provider, myEcare.com was set up. In this business plan, the childcare service of MyEcare.com is introduced as an online marketplace and the strategies are outlined to bring in customers from all over America. The competitive settings, opportunities,......

Words: 3081 - Pages: 13

Marketing Plan Draft

...Marketing Plan PepsiCo is a worldwide food and beverage supplier that employs more than 142,000 individuals and generates about 65 billion in profits. Pepsi was founded in 1898 and throughout the years it has developed strength thru mergers and acquisitions. Today it has subsidiaries and partnerships with companies like Lipton, Frito-Lay, Starbucks, Quaker and Gatorade. With their competitive strategies, PepsiCo has proven success and it has proven to be an industry leader. At PepsiCo, the mission is to “be the world’s premier consumer Products Company focused on convenient foods and beverages. They seek to produce financial rewards to investors and provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity” (Pepsico, 2012). PepsiCo strives for excellence by “Performing with Purpose” and it has placed presence internationally within its four branches. These are: PepsiCo is global company with four major businesses: PepsiCo Americas Beverages, PepsiCo Americas Food, PepsiCo Europe, and PepsiCo Asia, Middle East, Africa. Its products include Pepsi beverages (Sierra Mist, Pepsi, Mountain Dew), Frito-Lay foods (Doritos, Tostitos, Sun Chips, Walkers and Twistos) Tropicana and Dole family of juices ( Orange, Pineapple and Fruit punch), Quaker foods (Oatmeal, Near East Rice Pilaf and Captain Crunch) and Gatorade (Various flavored sports...

Words: 1158 - Pages: 5