Marketing Journal

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Journal of Consumer Marketing
Emerald Article: To buy or not to buy? A social dilemma perspective on green buying
Shruti Gupta, Denise T. Ogden
Article information:
To cite this document: Shruti Gupta, Denise T. Ogden, (2009),"To buy or not to buy? A social dilemma perspective on green buying", Journal of Consumer Marketing, Vol. 26 Iss: 6 pp. 376 - 391
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With over forty years' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. *Related content and download information correct at time of download.
To buy or not to buy? A social dilemma perspective on green buying
Shruti Gupta
The Pennsylvania State University…...

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