Marketing 100

In: Business and Management

Submitted By 16709791
Words 6204
Pages 25
| [pic] |
|10850 Marketing 100 Summer 2012-2013 |
|SA/TM ID Report Cover Sheet |

Name: WENDY HONG WEN LIN
Student Number: 16709791
Tutor’s Name: Jeffrey Quak

Tutorial Day: Thursday

Tutorial Time: 9.00am-12.00pm

Student Comments to Lecturer/Tutor (if any)

:________________________________________________________________

_________________________________________________________________

Please read the following and electronically sign where indicated:

Declaration: I declare the attached assignment is my own work and has not been previously submitted for assessment. This work complies with Curtin university rules concerning plagiarism and copyright. (Refer to www.policies.curtin.edu.au/documents/unit_outlines-plagiarism_state.doc for copyright and plagiarism information. I have retained a copy of this assignment for my own records.

Electronic Signature of student: Wendy Wenlin

Recorded Mark:____________________________________________________

Lecturer/Tutor who marked: __________________________________________

TABLE OF CONTENTS

Contents
Situation Analysis/Target Market Identification Report for Nestlé Koko Krunch(KK) 3

1.0 Situation Analysis/Current Marketing Mix 3

1.1 Current Product 3

1.2 Current Price 4

1.3 Current Place 5

1.4 Current Promotion 6

2.0 Segmentation Theory 7

2.1 Define and explain segmentation 7

2.2 Three benefits to Nestlé Koko Krunch (KK) from…...

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