Market Segmentation

In: Business and Management

Submitted By ikky87
Words 2119
Pages 9
| 2012 | | Carphone Warehouse Financial Report
Yasmin Begum |

[Financial Report] | |

Contents Introduction: 3 Working Out Table: 3 Profitability Graph 4 Analysis 4 Return on Capital Employed 4 Gross Profit Margin 5 Operating Profit Margin 5 Net Profit Margin 6 Conclusion 6 Recommendation 7 Bibliography 7


For this assignment the company I have chosen is The Carphone Warehouse Limited. The services they offer is mobile phone contracts pay monthly, pay as you go or sim only tariffs, but what's unique about this company is that they have different mobile companies like Orange, Vodaphobe, T Mobile, 02 and other phone company under one roof so that customers are able to compare different mobile tariffs before making a decision.
For this assignment I will be looking at The Balance Sheet and Income Statement for the last five years. I will use date collected from the Income Statement and Balance Sheet and work out ratios to explain how the company is performing, this data will be presented in a table and line graph formant. l will be focusing on Profitability ratio so that I can see the company's performance in the last five years, I will analyse Return On Capital Employed, Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. I will conclude on the findings based on the research and give recommendation to shareholders whether to invest or not.
Working Out Table:

| 2011 | 2010 | 2009 | 2008 | 2007 | Return on Capital Employed | Net Income (Net Profit)x 100%Non Current Liabilities +Shareholders’ Funds (Equity) | 169,265x100%22,725 +897,287 | 59,962x100%25,486 +728,002 | 36,747x100%41,701 +368,060 | 9,963x100%51,707 +432,114 | 363,529x100%61,556 +454,759 | Figures for Return on Capital Employed | 18.43% | 7.95% | 8.96% | 2.05% | 70.40% | Gross Profit Margin * | Gross Profit x 100%Sales |…...

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