Market Research Plan

In: Business and Management

Submitted By disneylandmp
Words 3562
Pages 15
Lodgepole Creek Certified Organic Foods

Market Research Plan

For Dr. Bensen

Prepared by: Stephanie Disney


Executive Summary of research and findings
Lodgepole Creek Certifies Organic Foods would like to know who they should be marketing to, in order to receive the best results for their company's success. They would also like to know how to best appeal to this marketing mix to gain their loyalty and to compete within the market. Three research objectives are identified: who should Lodgepole Creek's marketing mix consist of; research should be done to see how Lodgepole Creek can gain their loyalty. Researching and understanding what consumers want from organic sprouting companies will also help in solving the problem of competing within the market.

Lodgepole Creek is the only organic sprouting company in the Nebraska Panhandle that offers its customers with a wide variety of products to include: alfalfa, sunflower, clover, bean and pea mix, lentils, wheat grass, and a "hot mix" of radish, cabbage, and mustard sprouts. Sprouts are one of the most complete and nutritional of all foods that exist.

Adults between the ages of 20-40 years old who are single, single with children, married, and married with children should be the focus of Lodgepole Creek's advertising, keeping in mind that women do most of the household and grocery shopping. Single adults are trying to look their best, while older adults are wanting to feel their best, and eating healthy plays a large role in that process. Adults with children are also starting to go green when it comes to feeding their children; and like to purchase organic foods. They are even willing to pay extra for these foods.

Most people say they would like to grow their own organic sprouts. It has even been suggested that Lodgepole Creek bag their seeds and made…...

Similar Documents

Market Plan

...Sample Marketing Plan This is a sample marketing plan for a small business, Canterbury Renovations. It’s a guide to how you can prepare a marketing plan for your business. Your plan may require more or less information than this sample marketing plan. As you work through the plan, conduct the appropriate research and planning for your business to ensure your plan results in effective marketing. 1.1 Mission Statement The core activity of Canterbury Renovations will be the renovation of kitchens, bathrooms and laundries. The business will provide a complete service, including free designs and quotes, supply and installation of equipment and fittings, all associated building services, after sales maintenance and a seven-year guarantee covering workmanship. 2.0 Current Market Position It’s important to understand the current position for your business before deciding on how to market it further. Marketing analysis and research (done in later sections of your plan) form the basis for identifying your current position. External and internal business factors need to be considered and planned for. Example Canterbury Renovations is a new business and has no existing clients, projects or history to account for. However, the proprietors are experienced in the industry and have the financial capacity to conduct business successfully. 2.1 Product Although it seems obvious, it’s important to identify your products and services...

Words: 4775 - Pages: 20

Research the Market

...OHT1.1 |SGA592 |Marketing Research | |National Code/Competency | |BSBMKG301A |Research the market | |BSBMKG302A |Identify marketing opportunities | OHT 1.2 DEFINITIONS |Selling |If your company creates a product or service, and then tries to persuade customers to buy it, that | | |is selling. | | | | |Marketing |BUT if the company finds out what a customer wants or needs, and then develops the product or | | |service to match (including the way it is priced, packaged, distributed or delivered and its | | |benefits communicated), this is marketing. | | | ...

Words: 4092 - Pages: 17

Market Research

...1 Kolb-01.indd 1 Introduction to Uses and Methods of Marketing Research 2/7/2008 6:10:15 PM Kolb-01.indd 2 2/7/2008 6:10:16 PM 1 1 2 3 4 5 Introduction to Marketing Research Learning Objectives Recognize that research is an integral component of marketing strategy Define marketing research Describe the development of marketing research as a profession Explain how marketing research is incorporated into the marketing plan Discuss the importance of conducting ethical research WHAT MOTIVATES YOUNG PEOPLE TO BUY? AUTOMAKERS NEED TO KNOW! Surprisingly 6 per cent of all US car sales are made to people 16 to 24 years old. Because this is a sizeable target market segment, automobile companies have spent millions on design and advertising trying to win this segment’s brand loyalty. However, the distinctive stylish designs created for the Pontiac Aztek, Chrysler PT Cruiser and Toyota Echo failed to interest young potential auto buyers. Why did the cars fail to attract buyers? CNW Marketing Research studied young auto buyers to learn what really motivates them to purchase. They found that the average price of autos purchased by this group was only $15,000. The research found that young people were interested in style, but first wanted low price, good value and long warranties. Was the research correct? The South Korean company Hyundai Motors produced two cars that offered these benefits. When the automaker introduced the Accent (priced at $10,000) and the......

Words: 7082 - Pages: 29

Market Research

...I am producing primary and secondary research for Mildenhall College Academy, which will determine which courses that will be introduced to MCA6 this year, for adults to attend. The goals of market research are: * To attract new customers and deliver hopeful development. * To keep and grow new customers by delivering satisfaction. Marketing is communicating with your potential market; every market research involves some sort of communication method, this great way of exchanging views and opinions on current and future courses for West Suffolk College. Analysing market research. * Recognising the market-place and consumers requirements. * Create a consumer-motivated marketing approach. * Design an agenda to fit the customer’s needs and wants. (Teenager and young adults, so possibly a Facebook or twitter page for the college.) * Build profitable scheme to get the college noticed Primary Research- Firstly primary research entails- Your own research, used to assemble facts, and statistics from one precise task. For example: (electronic equipment, face to face interviews, this will give detail and responses to the behaviour of the product. Primary research will not conclude any data Secondary Research * - Available figures: survey, housing and collective retreat data. (e.g general questionnaires and surveys, already done to, get data.) * Available texts: data already analysed by ‘specialists’ and reports. (e.g books and......

Words: 2905 - Pages: 12

Market Plan

...Marketing Plan for Mini Miracles Principles of Marketing Final Project April 2014 Executive Summary Mini Miracles is a full-service 24-hr child care/development facility that cares for children from age three months to thirteen years. Mini Miracles will be concentrating on the upper end of the market, single professional parent to dual professional parent. These personally ambitious parents are typically eager in terms of their children's development and are willing to pay to have their children attend the best facilities. Through specialized training of the support staff and innovative learning systems, Mini Miracles is cutting edge in terms of child development. The curriculum, coupled with a custom designed facility and a low caregiver/child ratio ensures a top-shelf service for the children and the parents. Mini Miracles expects to become profitable by the end of the first year, and has projected $40,000 as the revenue for year three. The Challenge Mini Miracles is a 24-hr Child Care and Transportation Service is a full service Family child care facility that specializes in providing dependable 24-hr child Care 365 days a year. We have an infant/toddler program that transitions into our preschool program. Both programs are taught by a certified private preschool teacher. Our program is all inclusive so special needs children are welcome. We provide transportation to and from area schools for 6-12 year olds. We can pick......

Words: 1404 - Pages: 6

Market Research

...2014 Market Research Report on Global and China Tire Industry 中国市场报告网 报告简介 |【名 称】 |2014 Market Research Report on Global and China Tire Industry | |【编 号】 |13A9370 | |【版 本】 |2014年2月 | |【价 格】 |纸质版:14000元 电子版:14000元 纸质+电子版:15000元 | |【优惠价】 |¥ 12600 元 | |【电 话】 |400 612 8668、010-66181099、010-66182099 传真:010-66183099 | |【邮 箱】 | | |【网 址】 | | |【提 示】 |如需中文、日文等其他语言版本报告,请向客服咨询。 | was professional and depth research report on Global and China Tire industry. The report firstly introduced Specialty Tire basic information included Tire definition classification application industry chain structure industry......

Words: 1798 - Pages: 8

Market Research Plan

...NEW HAVEN FAMILY SERVICES, LLC MARKET RESEARCH PLAN MKT500: Assessment Strayer University Introduction New Haven Family Services mission is to improve the quality of life for families with children and/or adolescent youth who have been unable to adjust in their natural or foster homes and are at risk of being removed from their current placement. Our services will assist the entire family with services tailored to meet their specific needs. Our services are intended to meet the educational and social needs of the youth and the psychological needs of the entire family. This will be done by providing crisis intervention, parenting skills training, substance abuse services, mentoring, educational tutoring and intensive care coordination. Our main goal is to help these children and their families to live together in a productive, peaceful, healthy, stimulating and nurturing environment. Our long term vision is to expand our services or franchise our service model into the international markets of Canada and/or Bermuda. The international market of Canada was chosen because over the last 10 years it has been reported that there has been an increasing need to provide services to children. It has also been reported by the Human Resources Development Canada that there were over 36,000 children in the care of Canada in 1997.1 There is a great concern about the growing number of children that are being served through group care and the possible implication that......

Words: 1206 - Pages: 5

Market Research

...Business market research is the process of collecting data to determine whether a particular product/service will satisfy the needs of your customers. With effective market research, your company can gain invaluable information about your competitors, economic shifts, demographics, the current market trends and the spending traits of your customers. With the economy becoming more and more competitive with each passing day, having apt knowledge about the concerns and preferences of your customers has become integral for any business. Market research is the best way to increase customer satisfaction, understand the factors that affect your business, and to elevate your performance. Here are three reasons why market research cannot be ignored: Market research can guarantees the success of your marketing campaigns, and in-turn sales. Market research not only helps in identifying new business opportunities, but also helps in designing marketing campaigns that will directly target the interest of your potential consumers and help in increasing sales. Marketing research provides valuable information about the potential of a particular market segment, during a specific time, and within a particular age group. Market research can help you keep a tab on your competitors. Marketing research is a good evaluation tool that can be of great use in comparative studies. You can track your company's progress as well as the growth of your competitors, by keeping an eye on your competitors...

Words: 659 - Pages: 3

Market Research

...Objective of market research: -To transform the research plan into an actionable plan to control drug abuse -To analyse the impact of advertisements on drug abuse -Providing recommendations to mayor based on the research conducted Market research method: Earlier to this research, many other researches were also conducted on Boston’s drug problem. Most of these researches were based on qualitative impressions of various stakeholder’s and didn’t provide initial framework for any subsequent researches. HBS field study group attempted to lay the groundwork by a collecting data primary data and analysing it with the currently existing theory. HBS field study group had three research options available Qualitative surveys, Quantitative surveys, and One-on-One interviews. Quantitative method required several testable parameters, which were not available in the subject case. One-on-one interview method was too slow and too subjective. Therefore, the study group decided to qualitative surveys based on focus groups of eight to ten......

Words: 1287 - Pages: 6

Market Research Implementation Plan

...Market Research Implementation Plan Chad Christeson, Cussetta Williams, Liz Dela Cruz MKT/441 August 21, 2011 Kevin L. Maevers, MA, AICP In order to keep up to date the with the current market wants, needs and trends, our team would like to use World Wide Surveys and Social Media in order to maintain and build Virgin’s share of the market. In order to have a solid basis to make correct business decisions, it is important to have the correct industry knowledge. To Virgin Atlantic, just knowing what the industry standard is not enough. The company must maintain up-to-date knowledge over their current market position in order to maintain its market share. Having up to date knowledge of the market share allows Virgin Atlantic to know how the company fits in the Industry. This data can be analyzed from the results of the World Wide Survey’s done the International Air Traveler’s Association (IATA), the Transatlantic Passenger survey (TAPS), and the Survey of Passengers on Europe Asia Routes (SPEAR). The results in surveys such as these have a profound on market share, business predictions, investments, and investors. Secondary market research is by definition, “Market research that’s already been compiled and organized…Secondary research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and so on” (Entrepreneur, n.d.). Virgin Atlantic Airways and competing airlines are......

Words: 1476 - Pages: 6

Market Research

...Marketing Pitch When launching a new product within a marketspace it is important to define not only the product, but also the target audience for that product. This market needs to be researched, understood, and then targeted to gain an understanding and feedback on how the product would be received by the consumers. In this paper, we will take a detailed look at a target market for the product that I intend to produce, and how it will appeal to the consumer market. In addition, we will look at the characteristics of the target market, and those specific things that will be important in defining the go to market strategy for my new product. Finally, I will also make recommendations on the best methods of conducting my research, and how these will lead to steps that will allow me to bring the product from concept to commercialization. Target Market When looking at the target market for this new product, I am going to be looking at multiple factors. I need to define the problem I am going to solve, look at current information available around the problem that I am trying to solve, find data to support the resolution I am after, transform that raw data into something that makes sense, and then move forward with solving for the problem. The first step in this process is often the most important. By defining the problem, a lot of times this leads to a solution by leading to features that the new product needs, who would be interested in the product, etc. With the new product...

Words: 1496 - Pages: 6

Unit 10 P3 Plan for Market Research

...Planning for Market Research for Cadbury’s New Chocolate Bar. In business it is important for companies to conduct market research in order to find out more about their costumer and to make their strategic decision. For this ask I will be exploring some of the strategies in conducting market research and conducting my own market research for a chosen product. Stages in the Market research Process: This diagram shows the stages of conducting market research. When companies conduct market research a brief is set out to the market research team so that they know what they are doing .the brief tend to be set out in broad term and will consist of clear instruction and what they company want the market researcher to do for example, how many people are eating ice cream and what is their favourite flavours. It will provide details of the organisation, and the project required – for example, to find out how customers are likely to respond to a new type of promotional activity I have created a brief for Cadbury’s new chocolate bar aimed at children. See attached document After the market research team is given the brief, the team will then decide on what resources they will need to conduct the market research. This is important because of the extent of the required research project it is important to know what they are researching the resources they need, and how they are going to do it. It is also important to be clear about the target audience that the research is......

Words: 2300 - Pages: 10

Market Research Design Plan: Drop in Sales at Next Plc

...Kingdom. Nowadays Next owns a significant number of retail shops in the UK and many franchise stores overseas (Nexis® UK 2009). The company specialises in stylish clothes, shoes and accessories for women, men, and children. Presently, the retail industry is going through many difficulties caused by a number of factors. These factors have both direct and indirect effects on Next PLC and led to a reduction in its market share. The goal of this study is to: 1. Examine Next´s relative decline in sales 2. Compare the strengths and weaknesses of the Next brand with its main competitors 3. Identify the benefits of Next clothing from the perspective of consumers The first two objectives will be addressed in the literature review and the third objective will be dealt mainly in the methodology. The literature review reflects previous academic and business researches regarding the topic in question. Methodology deals with clarifying which methods should be used and what data should be collected. * 2. Literature Review Nowadays, consumers in the UK´s clothing market have a bigger choice of retailers than they´ve ever had before. Next is the second largest clothing retailer among them. Next’s main target group of customers are aged from 25-44 years. For these, Next is the most favourite place to go shopping, as stated in Mintel´s Clothing Retailing Report (2009). Next´s main aim is to offer very stylish and fashionable products of high quality to their customers......

Words: 3589 - Pages: 15

Market Research

...S3220476 VU THANH HANG S3209879 LE HONG HANH S3209856 MARKET RESEARCH REPORT RMIT International University Vietnam BP181 Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your submission will not be accepted unless all fields below are completed Course Code: | MKTG1254 | Course Name: | Market Research | Location where you study: | RMIT Vietnam, Ha Noi Campus | Title of Assignment: | Market Research Report | File(s) submitted | MKTG1254_G02_Market_Research_Report_MARKEX_Team.docx | Student names: | Tran Gia Hoang, Do Phuong Anh, Le Hong Hanh, Vu Thanh Hang | Student e-mail address: | | Learning Facilitator in charge: | Ms. Phuong Phung | Assignment due date: | September 11th , 2010 | Date of submission: | September 11th , 2010 | Number of pages including this one: | 76 pages | Word Count: | 14,080 words | EXECUTIVE SUMMARY Vietnamese economy is booming along with the development in customers’ taste in almost every area of life, including interior architectural and bedding products. This trend allows many companies to create their own opportunity and improve their market share in the whole market. One of them is CND. CND has been established for 5 years but is chasing a promising approach when they aim to upper-class segments of the market. However, development of their own products is......

Words: 12663 - Pages: 51

Market Plan

...ASSIGNMENT Marketing Plan Submitted by: Submitted to: Submitted on: Table of Contents EXECUTIVE SUMMARY Error! Bookmark not defined. 1. INTRODUCTION: 4 1.1 COMPANY PROFILE: 4 1.2 COMPANY MISSION: Error! Bookmark not defined. 1.3COMPANY / MARKETING OBJECTIVES: 4 2.situation analysis 5 2.1 market summary: 5 2.1.1 market demographics, needs, trends: 5 2.2 swot analysis: 5 2.3 competition: 6 2.4 macro environment: 7 2.Marketing strategy 8 3.1 market research: 9 3.2 target market and positioning: 9 3.3 marketing mix: 10 3.3.product: 10 3.3.price: 10 11 3.3.promotion: 11 4. branding in itself Error! Bookmark not defined.2 5.implementation, evaluation and control 13 6.references 14 7.appendices 16 ------------------------------------------------- EXECTIVE SUMMARY ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Managing a successful business is not like a field of dreams; you may build it but it might not come true. Marketing is all about making your product known to consumers and persuading them to use. A well-organized market plan needs to be developed and unbeaten marketing strategy has to be followed to capture the hearts of millions. You have to repeatedly make people aware of your products and service to make it effective. L’Oreal being a brand in itself would be an added......

Words: 314 - Pages: 2