Mans a Fish Cuz

In: Business and Management

Submitted By XxCoolKidxX
Words 610
Pages 3
What makes a successful sports shop?

I am opening a sports shop and I will be looking at choosing the best location for my shop because it is an idea which has been used by many, many people. So my location will be a key factor in the success of my sports shop. Before I think about my location, I need to find out what makes a good long term sports shop. I have done some research and I found some characteristics of a successful sports shop:

• Examples of products/in store displays

• Good lighting

• Quality staff/customer service

• Mirrors (floor)

• Brand images

• Seats for people to try on shoes etc.

• Wide range of storage

I have chosen 3 locations:

• Reading (Bennertt Road)

• Hong Kong

• Los Angeles

I have chosen Reading as one of my locations because it is a relatively small town and nearby. The pros are that it is close, there may not be many sports shops outside the Oracle Shopping Mall, and it is a small city/town and there are many motorways and roads which can be used to go to Reading. The cons are that there may be a few sports shops already and probably have more experience than mine and more people go there instead of mine

My next location is Hong Kong, purely because it is a massive city/country and there are loads of people who travel there every year. The pros are that it is obviously very big and attracts a lot of people and will be very busy. Another pro is that there is lots of road and there is a airports nearby and is easily accessible. The cons are that there are without a doubt more sports shops in Hong Kong, and the people from Hong Kong won’t be able to understand the shop as it will be in English.

The last location is Los Angeles. LA is very big and is a very sporty city as there are people running on the paths…...

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