Management

In: Business and Management

Submitted By sarthak147
Words 8475
Pages 34
Case Study

“A study of
Working Capital Management -Policies and Practices at SABMiller India”

Author -
Dr Anubha srivastava
Sr. lecturer (Finance)
Amity Business School
Noida

Co-Author
Pankaj Ishpujani
Management trainee
HCL B Serve
Noida

Summary

Indian beer market is valued at INR 41 billion for the year ending 31st march 2010 and it is expected to grow at 17.2% for the next year. Indian growth rates compare favorably with the global beer industry. Foreign brewers are eyeing the Indian beer market which is largely untapped and has growth potential. Apart from providing strong growth, India also provides attractive profit margins due to the consolidated nature of the industry. The effect of this consolidation can be seen in the fact that beer prices in India rarely go down with the competitive pressures of new product or brand launches. In the past, whenever beer prices have gone down, it has been due to either the lowering of duties by the government or the deregulation of distribution (leading to lower margins for the distribution channel partners). The Indian beer market has been growing rapidly over the last 10 years, due to the positive impact of demographic trends and expected changes, like:

➢ Rising income levels

➢ Changing age profile

➢ Changing lifestyles

The case study attempts to calculate various ratios and working capital requirement of SABMiller India and compare it with the market leader (UBL), Since More than 80% of the Indian Beer market is controlled by two major players’ united breweries limited (48%) and SABMiller (37%). The project is completed at PALS Unit of SABMiller India which is situated in Aurangabad. This study includes secondary data analysis for which data is being collected through the annual reports of both the companies. The information gathered is…...

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