Lv in Japan

In: Business and Management

Submitted By jixu
Words 6042
Pages 25
Journal of Consumer Research Inc.

Adolescent Influence in Family Decision Making: A Replication with Extension Author(s): Sharon E. Beatty and Salil Talpade Reviewed work(s): Source: Journal of Consumer Research, Vol. 21, No. 2 (Sep., 1994), pp. 332-341 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/2489824 . Accessed: 02/01/2012 20:39
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Adolescent Making:
A

Influence Replication

in with

Family

Decision

Extension

SHARON E. BEATTY SALILTALPADE*
In this article, we replicate and extend several elements of E. Foxman, P. Tansuhaj, and K. Ekstrom's 1989 study of adolescent influence, while providing an integrative model of teenager influence and a new scale of perceived relative influence. Further, we examine the effect of parental employment status on teens' influence, as well as gender-based differences in perceptions. Motivationalaspects, including product importance and usage, provided the strongest and most consistent explanations of teenagers' perceived relative influence across stages and purchase situations. In addition, parental employment status positively influenced teens' perceived influence of durable family…...

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