Lipton Flavored Tea

In: Business and Management

Submitted By adnanfarooqui
Words 4928
Pages 20
RESEARCH REPORT

ON

“LIPTON”

PRESENTED BY:

Rizwan Ahmed
Rafia Farooqui
Saba Hasan
Leenah Khan
Yasir Hasan
Yasir Bilal

DATE:
18th December 2007

College of Business Management
Institute of Business Management

ACKNOWLEDGEMENT

First we would like to thank Almighty Allah; we would also like to thank our course coordinator, Ms. Shahnaz Meghani for her supervision and encouragement at every step of this project and also for giving us the opportunity to prepare this report.

We would like to thank Mr. Humuyun Saeed from Lipton and Ms Rabia Khan.

Our thanks are also due to all others, especially to the retailers and consumers who helped us in collecting the information required for us to prepare this report.

Thanking you,

Saba Hasan
Leenah Khan
Rafia Farooqui
Yasir Bilal Mahpara
Yasir Hasan
Rizwan Ahmed

TABLE OF CONTENTS

|S. No. |Topic |Page No |
| | | |
|1 |Executive Summary |4 |
|2 |Macro Environment |5 |
|3 |Micro Environment |6 |
|4 |Consumer Behavior |11 |
|5 |BCG Matrix |12 |
|6 |SWOT Analysis…...

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