Lancome Success

In: Business and Management

Submitted By tlesanesr
Words 497
Pages 2
Lancôme Men’s Skincare

Case Analysis – Lancôme Skincare Line for Men

Why Lancome was able to get into this market segment

Most people would like to be beautiful, healthy, attractive and young looking. The world we are living in sets stereotypes that become models that are presented all around us in daily life such as on the television, in commercials, in magazines, in the fashion shows, in the streets and even at school or at workplace. There is a fact that most people want to look like the models. Men and women are alike, a smooth and bright skin with an ideal body shape for a wonderful life.
This desire and trends are growing and seen as a gold mine for the beauty care market. Beauty care products imply psychologically that customers are taking care of their hygiene, beauty and healthiness by using some products to support this care. The beauty industry in women has been obviously growing since long ago, whereas the men’s market has just started blooming lately. Currently men are more aware of their body and the demand for beauty, aesthetics, youthfulness, healthiness, and fitness which can bring them away from the old opinion about “only cleanliness”. The advancement of fashion magazines for men emphasizes this point of view in a widespread arena. The explosion of the male press commonly affects more or less the consumption of men’s beauty products. As a result, men pay more attention to patterns of beauty and are more sensitive to the products alternatives, like many products are launched to the market to convince customers to believe that it can improve their appearance. Nevertheless, even though men buy more beauty products as grooming and skincare products, it is predicted that these products are still bought approximately 80% by their wife or companion.
Like other marketing considerations, it supposes to have a…...

Similar Documents


...Sonia Espitia Biography Counseling 104 04/18/11 Merriam Webster defines success as a” Noun, an obsolete outcome, result, degree or measure of succeeding, favorable or desired outcome; also the attainment of wealth, favor or eminence, one that succeeds.” However, one of my personal favorite definitions of success, is a quote I came across a while back by an unknown author, and it states, “ If success is not on your own terms, if it looks good to the world, but it does not feel good in your heart, it’s not success at all.” I’ve been a faithful viewer of the “KTLA Morning News” for the past two years. During these two years, I’ve gotten to know about and admire a very prominent and well respected anchor news reporter named Michaela Pereira. Michaela Pereira has been with the “KTLA Morning News”, since February, 2004. However, she began her television career in Canada, where she was born and raised. She is the second of five girls, all of whom were adopted, growing up, Michaela faced a lot of diversity, since both her parents and sisters do not share the same ethnic backgrounds, she’s African American with some Jamaican, her sisters are all Native Americans, and her parents are both Caucasian. She felt as an outsider, particularly, since in Saskatoon, Saskatchewan, there were not very many African-Americans; she always knew that she had to defend herself and her sisters from hostile remarks. Always, as a young child, Michaela new that she wanted to become a teacher, or a......

Words: 947 - Pages: 4

Success the world works. Everyone achieves success by working for it. Success is a relative term that varies for everyone. Some might view success as fame and wealth, while others would say it’s all about happiness and love. However, whether it is being wealthy, famous, or happy nothing comes in packages; they have to be worked for. Education is the first pillar in being successful. It helps a person to think critically and analyse situation from different point of views. The second pillar to success is a successful career; this allows meeting new people and network with some of the brightest people. The last pillar of success is to be financially strong. Being financially strong helps a person be independent. In my opinion success is taking the right measures and working hard to achieve a high-level of education, a successful career, and being financially strong. Education is known as the key to success. The educated the person the more likely it is to be successful. Learning is power that at a different level than others. Education is not always about studying and reading books; it is taking your experience and applying what you have learned to live a more prosperous life. An article from Bloomberg called “Obama Tells Students That Hard Work in School Pays Off for Future Success” quotes Obama saying “Excelling, whether it’s in school or in life, isn’t mainly about being smarter than everybody else, that’s not really the secret to success. It’s about working harder than......

Words: 2092 - Pages: 9


...freedom. For some, it includes a boat, a RV, and a cottage by the lake. However, another definition of success doesn’t list any of these. Success does not have anything to do with material goods but is rather tied to broader concepts. One measure of success is how happy a person is. For some people, they might feel their happiest when they have luxurious items. However, this is not universally true and is consequently not a true measure of success. Happiness for most people is a happy and loving family. If this is someone’s definition of success, then their family is what defines their success. For some, this success might mean trying new things and a lifestyle that supports it. Success is tied in with happiness because they are both highly subjective. Health can also be considered a defining factor in success. People feel unsuccessful if they, or someone they love, are not healthy. For instance, can father feel successful if his child is ill? This is why doctors, nurses, pharmacists, and hospitals are so important. Not only do they allow people to live longer, but they also allow people to feel successful in their life. Finally, success can mean overcoming hardships. No one likes hard and rough times with tears and pain. Someone who has come through the pain often feels like he or she has accomplished something. An individual that has overcome an obstacle achieves a measure of success. As David Brinkley has stated, a man can be proud if he has laid “a firm foundation with......

Words: 387 - Pages: 2

Lancome Products

...Digital advertising: Lancôme entered the Chinese market by building its own Chinese community (, which helped the consumers to understand the Lancôme products and also using this community consumers can interact with each other which made Lancôme a commanding and organization in China. This policy of Lancôme became more effective as an organization because of the fact that China did not have any effective communication media like Facebook, twitter or YouTube. Television advertising: the videos that Lancôme used in china to be broadcasted in Chinese television were broadcasted in their local language which gave Lancôme a reason to rise as an organization. Print & outdoor advertising: Lancôme always tried to target the emotional needs of their consumers and provide them with the products they need, being one of L’Oreal’s most successful brand it does a remarkable job in advertising their product throughout china. Advertising in UK, USA & France: Digital advertising: Facebook have been a primary part of the promotional strategies for the Lancôme. Facebook allows the company to mold their advertisement according to the consumers and also they can present their ideas to multiple consumers at a time. The solitary reason of using Facebook is that any user with an interest towards beauty products might view their advertisement and then share among its own circle which intern results in promoting Lancôme products Lancôme as an......

Words: 906 - Pages: 4

Marketing Mix for Lancome

...Strengths Excellent Research & Development Innovative Great Presence Loyal customers Great Distribution You can find Lancome in any top retailer, in nearly every country, Lancome's distribution is on point. The brand has been around for 66 years and has an extremely loyal following. Backed by the powerhouse that is Loreal, Lancome's research and development is strong, the brand is able to appeal directly to their target market with great success due to clinical trials in their own labs. Weaknesses Inflexible Image Over retouched beauty ads convey unrealistic results In store counters have lost front and center positioning to trendier brands Lancome has an appeal that draws in the 35+ consumer. They selectively choose actresses vs models that mature women can identify with such as Julia Roberts or Kate Winslet. The brand has been under some heat over the last few years for excessive claims and retouching in their ads in addition to "whitening up" the faces of Beyonce and more recently Freida Pinto. Opportunities Branding with Dermatologist Claims Emerging markets and expansion abroad Create products that appeal to a younger demographics 28-35 vs 40+ Continuous Innovation Online Exposure: Popular beauty bloggers Product and services expansion Personalized skin care consultation in store Esthetics services at counters Free standing boutiques store......

Words: 490 - Pages: 2

Lancome Luxury Skincare Line for Men

...femininity by older generations. Ubersexual is another addition to our lexicon. As stated before, these men are on average younger, making them more adaptable or comfortable with the current style trends. The marketing for this group seems to already be in place and highly effective. These young men take pride in the way they look and have incomes that can readily absorb grooming products and practices into the budget. The Regular Joes subgroup makes up a little over one quarter of men. This group is slightly older than the Ubersexuals making them more likely to resist the evolution of male stylings. Companies and advertisers will need to take an active stance to combat the backlash against men’s grooming products. For example, Lancome could make their men’s products more practical for daily use highlighting the advantages and affordability for the working class man. Specifically, the marketing teams should emphasize medical benefits and dermatologist recommendations in regard to daily use of SPF as sunscreen or as an ingredient in moisturizers. This is obvious to men who work outside or have a history of skin cancer, but men all men are exposed to the damaging ultra violet rays of the sun any time they are outdoors. This includes playing outside with their kids, attending and participating in sporting events, walking to and from work or the car; activities that are all part of the Regular Joes daily schedule. Marketing Grouchos comprise almost one third of males,...

Words: 1582 - Pages: 7


...Zia Ficocelli Mr. Frank ENC1101 5/27/2015 Success is Happiness If the destination isn’t worth the road that is paved, then why walk the road? Success is about accomplishing things in life, and being happy through out all the adventures. While many people define success by the end result success is more about the journey, and being happy along that journey. No matter how the world turns it will never fall out of orbit. A goal can be small or big. Accomplishing a goal is a great thing; it is a part of being successful. Hard work is the key. The more effort put into a task, the more that will come out of completing the task. For instance, working out. More sweat, less weight. Success is happiness in accomplishments. Therefore you would be happy because of the pride you feel that comes with setting and reaching a goal. Finding happiness in a sense of fulfillment. While completing any goal though, it is important to be happy along the way. Completing long-term goals can absorb all energy inside and out. However, excitement and cheer is something to keep in hand throughout the adventure. Why would anyone spend years of their life trying to become something and hate themselves the whole time? At the end of the road, dissatisfaction and bad memories will be all the brain has to remind itself of why they’re there in the first place. It’s a waste of time to be unhappy. Following dreams cannot be that way. Remember to stay positive. Learn how to cope with the bad......

Words: 359 - Pages: 2


...Do you know someone rich and famous? Is he confident, popular, and joyful all of the time—the epitome of mainstream success? Or, on the other hand, is he stressed, having second thoughts about his life choices, and unsure about the meaning of his life? I am willing to be that it is the second one. Mainstream marketing and media have effectively brainwashed our society into accepting a false, even potentially dangerous definition of success. Marketers want us to believe that having lots of money, living in a big house, and owning all of the latest cars, fashions, and technology is the key to happiness, and hence, success. This overstated, falsely advertised myth is hardly ever the case in real life. True success requires respect, appreciation, integrity, and patience—all of which are traits that by human nature are genuinely difficult to attain—especially in the face of modern marketers who relentlessly deceive us, control our thoughts, and usurp our independence in order to increase their bottom line. Marketers want us to believe that living a selfish life, involving nothing but the pursuit of money and fame will bring success and happiness. Sadly, this is not true. Money is comparable to the often-mentioned new toy—fun while it is brand new and fresh, but terribly boring and unexciting after a few hours of play. Though money can buy conveniences and comforts, one needs much more than superficial luxuries to live a successful, well-balanced life. Money does make life......

Words: 1104 - Pages: 5


...SUCCESS AND ACCOMPLISHMENTS Success isn’t just about accomplishment. It’s also about how the things we do in our lives motivate & inspire others to do something motivating & inspiring in theirs. It’s about helping people you come in contact with. It’s about making other people’s lives better for having been a part of it. It’s about making a positive difference, no matter how small. Success has a lot more to do with what isn’t immediately visible than it does with trophies, awards, wealth, or material things. Every person is thinking different about being prosperous in life and is defining success in another way, so there can´t exist a definition that is suitable for all. It is somewhat like how we mean success based on our own goal and objective. The bottom line is that we should know exactly how to define success in life. There should be an awareness of what success and accomplishment in general means. I define success as the opposite of failure, the status of having achieved and accomplished a goal or objective. Being successful means the achievement of desired visions and planned goals. To some and is more common success can be a certain social status that describes a prosperous person that could also have gained fame for its favorable outcome. The dictionary describes success as the following: “attaining wealth, prosperity and/or fame”. Other people define success as having luxurious cars and a huge mansion, whereas others consider a life full of joy and......

Words: 1910 - Pages: 8


...Definition of Success A mansion, a sports car, and financial freedom are all very alluring signs of success to some. To others, success includes materialistic things such as a yacht, a camper, and a cottage tucked away by the lake. According to a study conducted by World Health Organization, 15% of people in high-income nations report being depressed, while only 11% in lower-income countries report being depressed (Bromet). Looking at these statistics, one can assume that the correlation of wealth and depression are positively related. It is clear, as shown by the previously stated statistics, that money does not always lead to happiness. To others, success may also be defined as “the fact of getting or achieving wealth, respect, or fame” (“Success”). However, the true definition of success does not include any of these things listed above. Success does not include material goods but it is rather tied to expansive, more meaningful perceptions such as happiness, persistence, and overcoming hardships. One way to measure success is by how happy a person is. For some people, they might feel their happiest when they have lavish items. However, this is not true for everyone and is not a correct scale of success. Happiness for most people is a joyful and affectionate family. If this is what success means to someone, then one’s family is what outlines one’s success. Dr. Dennis Kimbro, author of multiple best sellers, interviewed many successful people about their definition of......

Words: 974 - Pages: 4


...Success Success, in the dictionary, is defined as “the achievement of something desired, planned or attempted.” Therefore, success cannot be judged by anyone other than oneself. It is a personal thing. It is the realization of goals, desires, or plans made by one's self. It is not measurable and yet it is something we always use to compare others or appraise someone’s worth. Success, in one form or another, is something that we will always be striving for. Success is also defined as living well and living a stress free life. There are three levels of living well and succeeding in life: societal success, personal success, and academic or professional success. Everybody comes from a society that expects us to live as per their goals as we also work towards achieving our personal goals. The natural tendencies humans possess have a lot to do with the societal success. We have achieved societal success, typically, if we have met the right person, lived happily, started a family and raised our children well. Having good friends would also be associated with societal success. A part of societal success is also to learn to treat people well, to treat other people as we would wish them to treat us as per the “golden rule.” We need to fill these goals that the society has for us and attempt to achieve societal success in order to fill our need to belong to society and fit in as an everyday, functioning member of society. We also realize the personal goals and dreams that we set in...

Words: 1014 - Pages: 5


...What is success? Success is something that we all strive for in life. We all want to have enough wealth or education to be able to provide for our families. Success in my opinion is having the desired outcome in career, education and then family. Someone might consider a person to be successful depending on the amount of kids they have and another might be considered successful by their wealth. I like to incorporate both into my definition of successful. However, I have set up an outline or guide that I believe will achieve the type of success I am working towards. I define success as having the ability and motivation to work towards your desired goal in life. The seven years I’ve spent in the U.S Army has shaped my attitude towards being successful. While I was in the service you had to work hard, have discipline, and show leadership when placed in difficult situations. During my short military career, I had the opportunity to meet many people from different backgrounds and experience how these people valued and achieved success. I found it hard to understand how they defined success because I was in my early twenties and thought what it meant to be successful was to be rich. However, I realize that you can be successful in other things such as volunteering at the local community center, organizing sports for the elderly and school age kids or organizing donations at the Salvation Army. All these can be very rewarding to a person. After going on two overseas......

Words: 878 - Pages: 4


...         Success is not an eventual pinnacle. It is an odyssey that has multiple peaks, and at each peak one must strive to attain his goal and culminate his efforts into something fruitful.          Different people have myriad opinions about success. Some relate it with money, some with power. However, for me “success is peace of mind, which is a direct result of self-satisfaction in knowing you made the effort to do your best, to become the best of that you are capable of becoming.” It consists in being content with what you do!!          Success is something one assembles from components he discovers in his soul and his imagination. It can be achieved by knowing, understanding, believing in oneself, and executing the apposite actions required to achieve it. “The truth is that all of us attain the greatest success and blithe possible in this life whenever we use our native capacities to their greatest extent.”          “Do not aim for success if you want it! Just do what you love and believe in, and…it will come naturally.”          Sorrowfully, success has been commercialized with fame and popularity. “The common idea that success spoils people by making them vain, egotistic, and self-complacent is erroneous; on the contrary it makes them-for the most part- humble, tolerant, and kind.”          Setbacks also help in achieving success. It is very aptly said that discouragement and failure are two of the surest stepping stones to success. Multi-faceted success doesn’t......

Words: 299 - Pages: 2

Marketing Plan for Lancome

...Programs: 12 VII. Budget ( in one year from 7/2012 to 7/2013 ) 13 VIII. Controls 14 Source 15   Executive summary: Lancôme is preparing to launch a new anti-aging cream concluding the perfect result of 10 years exploring in lab and be recommended as “A miracle elixir exists”, the Absolue L’Extrait, in Vietnam cosmetic market. Our product offers a competitively unique combination of the latest advanced technology in dermal stem cells and great beauty effects after testing and launching in other countries. We are targeting specific segments in the consumer and taking advantages of opportunities indicated by the huge demand for beauty in such a dynamic economic. The primary marketing objective is to achieve first-year Vietnam sales of 10,000 units. The primary financial objectives are to achieve first-year sales revenues of $3.5 million and break even early in the second year. Current market situation: Lancôme is founded in 1935 by Armand Petitjean in France. From the beginning till now, Lancôme has brought beauty for women in 160 countries worldwide through 28.000 retailers and stores all over the world. After gaining a large amount of market shares in European market and become a market leader, Lancôme turns the target into Asia, and Vietnam in special. Penetrating in Vietnam in 2006 through the only retailer channel- Parkson, Lancôme has gained a certain amount of market share and has occupied a strong position in the eye of the upper- class. However, we......

Words: 5359 - Pages: 22

Lancome Marketing Solutions

...Lancôme Jill Rose Lauren Ruegemer Solution We suggest: Lancôme follow a differentiated market coverage strategy by introducing Lancôme Hyp. Lancôme change consumers’ perceptions and preferences for higher quality consultation service and a wider product line, while only changing consumers to prefer higher innovative technologies. The Problem Solving Format allowed us to analyze Lancôme's current business plan. We determined that Lancôme should switch from an undifferentiated market coverage strategy to a differentiated strategy. This differentiated approach will potentially increase consumer preferences for wider product lines, higher consultation quality and innovative technologies. Lancôme will accomplish this by focusing on advertising and promotional campaigns that address the product and brand benefits described in the core benefit proposition. In addition, our recommended MAGIC strategy will help Lancôme defend itself strongly against competitors. Market Overall Market: Cosmetics and Skin care Focus Market: Skin care We began our Lancôme analysis by defining the market which is cosmetics and skin care. This market can be further divided into the following categories: body care, makeup, hair care, and fragrances. Since Lancôme focuses on keeping women looking healthy and young, we chose skin care as the focus market, which enables us to eliminate brands that are not substitutes for skin care, such as L'Oreal and Almay. Within this skin care focus market...

Words: 4539 - Pages: 19