L'Oreal Company Profile Analysis (Passport - Euromonitor International)

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L'ORÉAL COMPANY PROFILE – SWOT ANALYSIS
December 2012

SCOPE OF THE REPORT

Scope
 All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011).  2011 figures are based on part-year estimates.  All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account.
Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised.

Beauty and Personal Care
Baby and ChildSpecific Products

Bath and Shower

Colour Cosmetics

Deodorants

Depilatories

Fragrances

Hair Care

Men's Grooming

Oral Care

Skin Care

L'Oréal has performed well thanks to a segmented portfolio lending it the flexibility to address diverse consumer groups across the world. However, competitive intensity is increasing, which L'Oréal needs to heed to retain its market position in the long run.

Sun Care

Set/Kits

Premium Cosmetics

Mass Cosmetics

© Euromonitor International

BEAUTY AND PERSONAL CARE: L'ORÉAL GROUPE

PASSPORT 2

STRATEGIC EVALUATION COMPETITIVE POSITIONING MARKET ASSESSMENT GEOGRAPHIC AND CATEGORY OPPORTUNITIES BRAND STRATEGY OPERATIONS RECOMMENDATIONS

STRATEGIC EVALUATION

Key company facts
L'Oréal Groupe Headquarters: Regional involvement: France Global Skin care, colour cosmetics, Category involvement: hair care, fragrances, men’s grooming, sun care World BPC share 2011: 9.7% World BPC value 4.8% growth 2011: …...

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