Kudler Kfsp

In: Business and Management

Submitted By Asherym
Words 1910
Pages 8
Kudlers Frequent Shopper Program (KFSP)
Roger Morgan, James V. Lewis Jr., Thomas Brennan, Derrick Jones, Michael Farmer, Stephon Meadows
University of Phoenix

Kudlers Frequent Shopper Program (KFSP) Kudler fine foods markets are food stores, in the San Diego, California area, specializing in distinctively elegant foods from around the world, and catering to a more affluent clientele not consumed with the cost of things, but seeking to purchase quality specialized products. The management and owners of Kudler Fine Foods Stores, in keeping with the standards and attitudes set forth in their mission statement are in the beginning processes of initiating a frequent shopper program throughout the entire Kudler fine food organization. Once in place this new frequent shopper program will enhance the company’s ability to analysis its customers’ in-store purchasing behavior by tracking how many times an individual consumer is in the store within any particular week, month, or year. The program will automatically track those items, which are purchased during those visits, and in what quantities those items are purchased by that specific customer. This information, which is critical to inventory control and would be used by the management team and Kathy Kudler in their monthly operations review meetings to maintain customer service levels, control excessive merchandise, and curtail inventory stock outs (Virtual Organizations Portal, 2007). The scope of Kudler’s Fine Foods Frequent Shopper Program (KFSP) will focus on the business and technical applications of the processes, which shall structure a new system for enhancing revenue by increasing the faithfulness, and financial benefit of its customers. Project scope will include upgrades to the current system and entails business and process requirements, which will change the system design and the manner in…...

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...implemented. Kudler Fine Foods implementing a fresh brand of coffee to the high quality line of products currently available will bring a new, larger variety of consumers to become more familiar with the products of Kudler Fine Foods. Daily coffee drinkers have to have caffeine in the morning in order to face the day and some have to have caffeine throughout the day to keep him or her on track. The occasional coffee drinker likes to have a variety to choose from depending on what brings him or her to crave the coffee suddenly desired. This is an internal strength because when consumers try the new line of coffee from Kudler Fine Foods and love the taste, it will lead him or her to venture from buying only coffee to buying other great products offered through Kudler Fine Foods, like the organic milk to go in that already great cup of coffee. An internal weakness to adding a line of coffee to Kudler Fine Foods is that Anytime a new product is introduced, there are many opportunities that are available. Adding coffee to Kudler Fine Foods gives them the external opportunity to branch out and make the great products carried known to consumers. This can be done through coffee shops or giving away free samples where Kudler Fine Foods products are sold. Adding the Kudler Fine Foods line of coffee to coffee shops around the nation will give Kudler Fine Foods the opportunity to really grow to a fuller potential. Mailing samples to interested households or handing out samples where......

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...systems in relation to the strengths and weaknesses associated with the software and hardware systems you are currently using. Additionally, we would point out any possible threats and how you might be able to use computerized technology to offset them. We will conclude this brief by further explaining to you your ability to maximize the opportunities you have available to you through computerize technology for your business and accounting needs. Key Business and Accounting Information Needs Since June 18, 1988, Kathy Kudler the founder of Kudler Find Foods specializing in fine gourmet food, opened her first store in the San Diego metropolitan area. She later opened two more locations in 2000 and 2003, all in the metropolitan area. Each store offers a variety of bakery and pastry products, fresh produce, fresh meat & seafood, condiments, packaged foods, cheese, and specialty dairy products. Kudler prides itself on their selection of choice international products which when complimented with their experienced, helpful and knowledgeable staff who provides each customer with a delightful and pleasing shopping experience. With the company rapidly becoming a successful chain and a force to be reckoned with the need for more current and modernize technology to manage business operation remains constant for continued success, hence the immediate need to integrate an updated information system that will facilitate accounting needs such as......

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...domestic and imported wines. Kudler Fine Foods has experienced significant growth and is currently focused on expanding the services, improving the efficiency of its operations, and increasing the consumer purchase cycle. (Kudler Fine Foods) Kudler Fine Foods continues to grow and gain popularity. With their current growth, Kudler Fine Foods is ready to develop changes to increase revenue and lower costs. This paper will justify the importance of research to the marketing strategy and tactics of Kudler Fine Foods. This paper will also cover competitive intelligence and analysis and explain how it plays an important role in the development of the marketing strategy and tactics. In addition, if Kudler Fine Foods needs any additional areas of research, this paper will identify those as well. Marketing ResearchMarketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. Marketing research finds the characteristics of target markets and plays an important part in an organization’s strategy of expansion. (Kotler, 2006)Marketing research is important to Kudler Fine Foods (Kudlers) since they are......

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...Kudler fine foods prides themselves on the best quality of shopping a customer can experience, the quality is reinforced in the company’s mission statement, vision, values, and goals. A close analysis of these four characteristics of the company, show a direct link to the existence and success of the company. Kudler Fine Foods mission is: “To provide our customers the finest in selected foodstuffs, wines, and related needs in an unparalled consumer environment” (Apollo Group Inc., 2009). According to the mission statement on the company website, their mission is to bring the finest food and wine products from all around the world to one location. The prices are high than most grocery stores; however, the selection is equal to none. Kudler Fine Foods have created a vision, which gives the customers hands on experience while shopping. Kudler’s vision brings celebrity chefs, and famous people who love gourmet cooking into the stores to interact with everyday shoppers. The customers get to shop for the finest foods in the world, and try their hand at learning a new cooking style within one shopping experience. The founder of Kudler Fine Foods is Kathy Kudler; Kathy used her vision and her values to develop a business plan that would excel her company into existence. The values of her company are seen in the foods in her stores. Kudler’s has selected professional employees who search the globe for specific foods and wines, which will be evaluated by the customers in her store.......

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...Running head: KUDLER ORGANIZATIONAL CULTURE This scanning shows internal (strength & Weakness) and external environment (Opportunities & threats), which reflects that despite of the number of threats faced by the company, Kudler efficiently asserts a comparatively strong position in the global marketplace through maintaining its apparent growth. Kudler Organizational Culture University of Phoenix Managing the Business Enterprise MMPBL 502 Dr. Edwin Cierpial July 30, 2010 Week #2 Kudler Organizational Culture Abstract During the age of advanced technology, companies are taking advantage of the internet and other tools to improve and expand their business through advertising and marketing. Companies use the internet to track customers and maintain current customers while trying to attract new customers. Regardless of the technology, the success or failure of a company depends upon management and the leadership and the decisions they make or not make. Leaders have a responsibility to take care of their customers and employees. Leadership must ensure that employees work in an environment that allows employees an opportunity excel based upon their potential and capabilities. Kudler Fine Foods has created an environment that is customer and employees focused. Kudler Organizational Culture Kudler Fine Foods is a gourmet food store located in California that specializes in gourmet products. The company is owned and operated by Kathy Kudler, the......

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...Kudler Fine Foods Frequent Buyer Program The intent behind the development of Kudler Fine Foods Frequent Buyer Program is to increase the level of customer loyalty. The system will be broken down into two different levels; the frequency of a buyers shopping with Kudler Fine Foods and the amount of money that the buyer spends with each purchase. A program like this is typically used as a marketing strategy that is “enabled by point-of-sale technology to record and store customer purchases in exchange for rewards’ (Appel, p. 156, 2006). A web-based shopping program will be used to enhance the Frequent Buyer Program for Kudler Fine Foods. This will be achieved by applying web-based advertising. A projection of frequent buyers growth is expected on the initial employment of the frequent buyer program. It is the estimate of the Sales and Marketing Department that there will be a 5% growth within the first 12 months of this program. The department has also conducted an analysis considering what legal courses of actions, if any, Kudler Fine Foods will need to take to ensure the success of this program. Legal Considerations A study of the consumer trends in this area will have to be conducted. The will enable the Sales and Marketing Department to allow for a smooth and functional program and give them an idea on how to better market the product. “Market research and demographics data can be used to better target products and produce better or customized products; such data are......

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...item reflects negatively upon the establishment. Pivot Table Pivot tables are very useful when summarizing and organizing data. The pivot table that I created sorts the items by department. It also adds up the monetary value of each so managers can see which items are worth the most. The pivot table is a very useful tool when dealing with mass amounts of inventory that are in different locations. It allows the information to be sorted and used effectively. By adding inventory to the pivot table, management will be able to see which items are selling and therefore increase their profit. In all, Kudler Fine Foods has a good system so far. The pivot table is decent and provides good information. However, by adding my recommendation of the item amount to the pivot table, Kudler Fine Foods will know which items to restock and which items are not selling for the company. Kudler...

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...Kudler Fine Foods Brief Laura Sferra ACC/542 January 26, 2015 Christy Countryman Our client, Kudler Fine Foods is interested in integrating technology into its business operations. They have requested our services to provide them with a business brief detailing how computer systems might be more effectively integrated to meet their business needs and improve their accounting operations. The following business brief will identify Kudler’s key business and accounting information needs, analyze the strengths and weaknesses of Kudler’s current computer system and technology use. We will explain what opportunities Kudler has in terms of technology and provide suggestions for improving Kudler’s ability to maximize these opportunities. We will evaluate the threats that Kudler may encounter given their current system and will explore some solutions for those threats. Kudler’s business plan is to expand services and programs that will increase loyalty and profitability of existing customers and to gain new high-margin customers. Information technology will be needed to support their strategic sales objectives. The objectives of the sales plan are to design programs that will increase revenue and decrease costs. These programs include the New Customer Focused Programs, Frequent Shopper Program, Targeted Awareness Building and Cost Cutting Initiatives. Other Improvements are needed to support......

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...Kudler Fine Foods Introduction Kudler Fine Foods has reviewed a significant growth in business. Expansion has been discussed on implementing services, increasing consumer purchase cycle and furthering efficiency of Kudler Fine Foods operations. Kudler Fine Foods strategic objective is to increase loyalty and profitability from customers. Customer’s purchases will be tracked through a Frequent Shopper Program using a point-of-sale (POS). The program will keep track of an individual customer’s purchase or purchases and provide high end incentives through a partnership with a loyalty points program (Kudler Fine Foods, 2009). Kudler’s partnership with a loyalty points program will provide customers with a points program where the customer can redeem points for high-end gift items, specialty foods and first-class airline upgrades (Kudler Fine Foods, 2009). Team A has been invited to create a business/systems requirement document to initiate the development of the Frequent Shopper Program. Team A will outline in the following document Team A’s proposed plan in meeting the objective of the aforementioned request. Executive Summary ------------------------------------------------- Kathy Kudler’s vision became a reality in 1998 when she opened her first store in La Jolla, California. Gourmet cooking coupled with efficient food preparation was the cornerstone of the La Jolla store (Apollo, 2008). Kudler’s has expanded with the opening of the Del Mar location and with Kudler’s......

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...Kudler Fine Foods After searching for opportunities for a different lifestyle, Kathy Kudler had a vision of opening her own gourmet food department. On June 18, 1998, Kathy Kudler’s first store front of Kudler fine foods opened their doors, in La Jolla, California (Kudler Fine Foods.) Within two years later she open an additional establishment in Del Mar, California, which is within 30 minute distance from the La Jolla Store. Five years later she open a third store located in Encinitas, California. Kudler fine foods’ businesses have been doing great with the exception of one of the stores making enough money to break even. Kathy wanted her store to sell the finer items of the international cultures. Kudler Fine Foods consist of freshly bake breads, the finer meats, freshly organic produce, gourmet cheese, and superior selection of wine. Importance of Marketing Research Kudler Fine Foods is an upscale food supplier that will attract customers who are of a median to upper income. Marketing research is of importance when dealing with this any organization, especially when the products exceed the average price the same items. Kathy would need to know the target market of her customers. The target market consists of the characteristics and dimensions of their present and potential clients. Kathy needs to be aware of the average income of individuals in the area of the store, their lifestyle, population, sex, marital status, and the commute from Kudler fine foods to their home...

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...organization’s core principles. Kudler Fine Foods will need to keep up with competition and the possibilities of going global would be one of the main strategic plans and objectives that the company would need to look at. The competition’s customers have access to goods by way of retail locations as well as online stores therefore it is imperative that Kudler Fine Foods develop a strategic plan to be able to compete in a global marketplace. There are areas to look in to in order to be able to keep up with competition and even surpass them. There are unlimited options for consumers in this day and age of technology and the global marketplace. One option that would need to be taken is to introduce stores in several countries. The initial investment would be costly and it would take some detailed planning to coordinate a plan for expansion. While it would create hundreds of jobs, the initial expense would cost a great deal as you take construction costs into account. Kudler Fine Foods would strategically place stores in key cities around the world but it would shift most of its focus to online sales. The internet offers Kudler Fine Foods an information superhighway that knows no boundaries. Consumers would have the ability to shop from the comfort of their own homes and have fresh product delivered quickly and efficiently. Kudler Fine Foods would have the ability to ensure the freshness of the product and would be able to distribute anywhere in the world. Kudler Fine......

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...Kudler Fine Foods is a gourmet grocery store located in Southern California established in 1998 by Kathy Kudler. Kudler Fine Foods currently has three locations, and they are planning on opening a fourth location and consolidating the third stores with the new one. The company also plans on expanding to San Francisco, and other areas outside of the state of California in the next 5-10 years. Although Kathy has a passion for food and her clientele, she lacks experience in management and organization, as well as financial matters. The three stores are currently being run by Kathy, and a store manager and assistant manager at each store. Kathy visits the three stores daily and makes all the final decisions personally. Currently they do not have a website, and they are not electronically tracking orders, monthly earnings or spendings. This lack of use of technology makes tracking this information time consuming and difficult. Kathy also does all the purchasing herself, and since Kudler Fine Foods is dealing with mainly perishables, tracking inventory becomes a huge consideration. At this time, there is no contingency plan if Kathy gets ill and is unable to personally tend to the business. “All organizations need to have contingency plans for Unexpected events. Note the chaos in New Orleans when hospitals and other organizations were not prepared for a major hurricane” (Nickels, McHugh, & McHugh, 2008, p. 189). Problem statement: Kathy Kudlers’ lack of trust is prohibiting......

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