Kudler Fine Foods

In: Business and Management

Submitted By swtvolleychic20
Words 1173
Pages 5
Differentiating Between Market Structure in Kudler

Kudler Fine Foods is a strong competitive force in the marketplace. Kudler Fine Foods are a unique and have exclusive selection of fine foods and wine they offer. One of the main focuses is the gourmet experience offers, which is specific with the type of marketplace where Kudler competes. Kudler Fine Foods also have unique characteristics, such as providing a high-end selection of gourmet and organic products that cannot be found in other grocery stores. The products are reasonable prices therefore postulates a barrier currently and the future for companies to challenge. Kudler could improve their company by collecting customer surveys and evaluate to determine how Kudler’s products could be successful and how the gourmet experience was coming along.
The strengths that resulted in the survey were that Kudler were higher than their competitors with their customer service. Kudler’s customers also resulted with the money that was spent and the quality of the food that satisfied and was appreciated. The strengths will allow the company to sustain itself in the marketplace. Some of the weaknesses from the surveys were how the marketing material used to display the food selections and the customer service. Kudler can resolve the issue by making the displays more attractive this will show as a high-end and appealing to customers. Customer service was a primary concern to Kudler and at the same time customer’s thought the staff was not as knowledge about Kudler’s products. To fix this issue, Kathy Kudler may want to evaluate and communicate with her staff and discuss the importance of how customer service holds the company. Quality customer service is half of the gourmet experience. Surveys will give Kudler the benefit to see the growth the areas, pricing, and correct the…...

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