Submitted By Brentvanrooij
Lidl Stiftung & Co. is a German global discount supermarket chain, based in Neckarsulm, Baden-Württemberg, Germany, that operates over 10,000 stores across Europe. It belongs to the holding company Schwarz Gruppe, which also owns the store chains Handelshof and hypermarket Kaufland. Lidl is the chief competitor of the similar German discount chain Aldi.
This advert about Lidl happens in a small pub. The guests will have 3 meals. That will be a hors d’oeuvre a main course and a dessert. The main point of this advert is that the costumers don’t get a receipt after they have eaten their dinner. But instead the customers have to pay what they think the food and drinks were worth. Because the food they get served is so good they expect it must be quite expensive and so pay a lot of more money than actually worth. When they get their change back a lot of people look up weird and are a bit confused about the huge amount of change they get back.
The positive points about this advert are that they put Lidl in such a good position. The people who see this advert on TV or on another network device look at the advert and see that the people get an amazing dinner served for such a cheap price. For example the lamb for £10.30 which is a portion for four people! I couldn’t really think of any negative examples about the advert except for the reason that they didn’t show the reaction when the costumers got told that all their food was buyable in lidl
I think this advert is one of the best I’ve seen so far. The message from the short video is clean and it is reaching his target group which is parents and other people from the age 20 to the age of 70. And because this looks like a opening world for some people because people are now able to buy good and very delicious food in just a Lidl for such a cheap price!
So as I said the target age is middle aged people from 20 to 70.…...