Introduction to Uob

In: Business and Management

Submitted By blinkstar33
Words 2488
Pages 10
TABLE OF CONTENTS

CHAPTER 1 - FOREWORD 3
CHAPTER 2 – INTRODUCTION 4-5
CHAPTER 3 – BUSINESS AND CORPORATE STRATEGIES 6
CHAPTER 4 – ENTRY DECISION AND MODES OF ENTRY 7-8
CHAPTER 5 – ENVIRONMENTAL FACTORS 9
CHAPTER 6 – MARKETING STRATEGIES 10
CHAPTER 7 – INTERNATIONAL HUMAN RESOURCES 11
CHAPTER 8 – POLICIES ON ETHICS AND CORRUPTION 12
CONCLUSION 13

CHAPTER 1 - FOREWORD
This is the study of the United Overseas Bank of Group (UOB) regarding their foreign operation including how they enter the foreign market, what are the environmental factors that influence their globalization, their marketing strategy, their international human resources and their policies on the ethics and corruptions.
The methodology used in collecting the data and information are primary data and secondary data. We fully used their website to search the information needed. We also have interviewed one of the staff regarding some information that not available in their website.

CHAPTER 2 - INTRODUCTION United Overseas Bank or UOB is a public limited company which located in Singapore. It was incorporated on 6 August 1935 as the United Chinese Bank by a Sarawak businessman Wee Kheng Chiang and changed to United Overseas Bank three years later. Over the 78 years, UOB has growth from strength to strength. Through the acquisition UOB has lead banking in Asia. Beside Far Eastern Bank in Singapore, UOB major’s banking subsidiaries in the region are United Overseas Bank in Malaysia, in Thailand their subsidiaries is also named United Overseas Bank, PT Bank UOB in Indonesia and also subsidiaries located in China. Today UOB group has network more than 500 offices in19 countries worldwide which in Asia Pacific, Western Europe and also North America. Wee Cho Yaw is a UOB chairman and the CEO is Wee Ee Cheong. The slogan that they use is “United…...

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