Internet Marketing

In: Computers and Technology

Submitted By jameskirimi84
Words 447
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Internet marketing

Internet marketing, which is also known as online marketing, is a means of driving direct sales through e-commerce by use of Web and e-mail. It is used jointly with traditional ways of advertising like radio, television, newspapers, and even magazines. This method of advertisement has brought media to a global audience. The interactive nature of internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Some objectives of internet marketing would for instance be to communicate company’s products/services or to conduct research on existing and potential customers.

Although Internet marketing offers businesses and consumers numerous advantages in terms of convenience, cost, and effectiveness, disadvantages exist as well. The primary disadvantage of marketing through the internet is the fact that consumers cannot fully “test” the products over the internet before choosing to purchase them as they may with products marketing through conventional channels such as in store displays and direct mailers.

Marketing business on the internet is very easy and although internet-marketing techniques change, there are those, which work regardless of whether you market your own goods and services or affiliate programs. The ultimate goal should be to market continuously using the method that works better. At first, marketing task might take a lot of time but this is required to set up campaigns regardless of the method used. As success is being achieved, correct tools should be available to be used in marketing online. These tools may include good autoresponder system and web hosting, as well as some submission tools like Article Marketer. It is advisable to try to avoid fear when trying out new ways of marketing and one should stay focused on testing and tracking marketing efforts and…...

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