Imc on Asian Paints

In: Business and Management

Submitted By richaa
Words 969
Pages 4
INDUSTRY REVIEW:
India is the fastest growing paint market in Asia Pacific.India’s paint industry is estimated to be worth INR 24,500 crore.The following paints are available in the market:
• Acoustic Paints
• Resin paints (Alkyd)
• Dripless Paints
• Latex Paints
• Single Coated Paints
• Primary Rubber based Paints
• Texture oriented Paints
The decorative paints to industrial paints ratio is 70:30 both in value and volume terms. Almost half of the revenues earned by the Indian Paint industry are through enamels. The demand in the paint industry is seasonal to some extent. While the demand dips in the monsoon season, it is the maximum in the festive season.
The key drivers of decorative paints are:
• Robust economic growth leading to higher disposable income.
• Continued growth in real estate sector.
• Change in perception towards painting.
• Launch of affordable houses.
• Shift in demographic profile resulting in increase in number of households.
• Various innovations by market players.
ASIAN PAINTS:
Asian paints was started in 1942 by four entrepreneurs – Chimanlal Choksey, Champaklal Choksey, Suryakant Dani & Arvind Vakil as a partnership firmfor manufacturing paints, in a garage rented for Rs.75 a month in the Kheda District in the state of Gujarat as a collection of small plants. Over the course of 25 years, i.e. in 1967, Asian Paints became a corporate force.
The company has come a long way since its small beginnings in 1942. It was set up as a partnership firm by four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time. Over the course of 25 years, Asian Paints became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1967. Today, it is double the size of any…...

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