Ice Cream Business Plan

In: Business and Management

Submitted By gmoleibe
Words 2470
Pages 10
Holéy Molé Ice Cream

Prepared for:
Jason Lyon, CEO of
“The Common Man Restaurants”

Prepared By:
Sarah Bergen
Michael Prestipino
Luke Harnisch
Stephen Reynolds
Giacomo Leibe

To: Jason Lyon
From: Michael, Luke, Stephen, Giacomo, and Sarah
Date: 10/23/13
Subject: Holy Molé Ice Cream

Attached you will find the gathered research done by the team of Giacomo Leibe, Stephen Reynolds, Michael Prestipino, Luke Harnisch, and Sarah Bergen. Information was collected on the local ice cream industry and the Common Man Family of Restaurant’s primary competitors were determined. Along with the comparison of competitors’ products a new ice cream flavor will be introduced as an essential addition to the Common Man’s selection. The integration of a new twist on a traditional flavor will be discussed.

TABLE OF CONTENTS

Page 1: Executive Summary
Page 1: Business Description
Page 2: Mission Statement
Page 2-3: Target Market Research
Page 3-4: Product Development
Page 5-6: Competitors
Page 6-8: Financial Analysis
Page 9: Comparative Analysis
Page 9: Budget
Appendix
Ai: Survey 1 Aii: Survey 2 B: Budget Receipt
Tables 1-13

Executive Summary:

When presented with the challenge of creating an ice cream that represents both the beliefs of the Common Man Family of Restaurants and the culture of Mexico many different flavors came to mind immediately. By identifying the competitors of the Common Man Restaurants it was evident that their competition for ice cream is there but with the reach of the restaurants they are vastly superior. The Target market of the common man was identified strongly in surveys as being adults ages 30-69 taking up 77% of the market with 30-49 being more prevalent at 42% compared to 50-69 which was 35%. Through market surveys Holéy Molé became the ice cream of choice. After a taste test survey of the first batch it…...

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