History of Chipotle

In: English and Literature

Submitted By bmille3
Words 1232
Pages 5
Barbara Miller
Informative Speech Outline
2/23/15
COM110
History of Chipotle
Specific Purpose: To inform the audience about the history of Chipotle.
Thesis: To accurately understand how the Chipotle empire came about and took over the fast casual food industry, it is important to uncover its early years, use of natural food products, and expansion.
Organizational Pattern: Topical I. Introduction

A. Attention Getter: Imagine how you feel after a long tiresome day: your whole body aches, all you want to do is sit down and relax, and the only thing on your mind is a warm satisfying meal to bring you back to life. You go into a Chipotle in hopes of getting an equally delicious and fulfilling meal. Right away you see soft flour tortillas just waiting to be rolled into a burrito, rice piled high, five different proteins to choose from, four unique salsas, crispy romaine lettuce, mouthwatering guacamole, and so much more. As you sit down with your burrito your mouth begins to water with the thought of all the flavors you are about to experience. B. Relevance: Chipotle is a nationwide chain that many people easily recognize. It is a perfect place to dine in or get carry out because of its fast service and quality food. When dining in people enjoy the causal warm atmosphere that every Chipotle location has to offer. It is a perfect place for even the pickiest eater because each customer is able to personally customize their meal. The assembly style service quickly moves people along, and that is what customers like best. CEO Steve Ells was quoted by Fortune Magazine saying, “Chipotle succeeds not because of the burritos, it works because of our system”. Another reason customers keep coming back time after time is because of the quality food that Chipotle prides itself on serving. C. Credibility: Like most Americans, I try to get the most out of my…...

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