Google Adwards

In: Computers and Technology

Submitted By asthakh1111
Words 922
Pages 4
Assignment A: Design Adwords Campaign with top keywords shortlisted by using Google Keyword Tool and Google Trends. Define the KPIs for the shortlisted keywords. (Max 50 keywords – across categories) 
 Objective of Adword Campaign: Whenever we design an adword campaign we have to get the goal as what are objectives we want to attain. With the use of adwords our major task would be to increase: * Sales * Brand Awareness * Increase site visit Adword Campaign: The Campaign is ran for a month for selected cites where helmet wearing is compulsory while driving 2- Wheeler. These would be Tier 1 cities. As of the 2011 census, there are 8 tier 1 cities in India – Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai and Pune and 8% of Indian population reside in tier 1 cities. We will try to makes these people aware of the brand and encourage online sales. There will be a campaign that one focus just on the helmets and the Accessories. Build awareness amongst people who may not have heard of your brand before or whose perception we want to influence. Targeting to influe the decision of people who are researching Helmets but haven’t yet made a purchasing decision. We will use the Bid Strategy which defaults to manual CPC with enhanced CPC enabled but offers the option to switch to auto-bidding, CPM, Conversion Optimizer or Flexible bid strategy settings and Dynamic Ad Settings for dynamic availability of ads . The Different ad groups can be 1. Women Helmet Keywords: * +Women +helmet * +Pink +Helmet * +cute +helmet * +safe +helmet * +Half +helmet * +youth +helmet 2. Safety road gears Keywords: * +Strong +Helmet * +Steady +helmet * +safe +helmet * +2 Wheeler +Safety +gears 3. Helmet buy Online Keywords: * +Vega +helmet…...

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