Go Pro International

In: Business and Management

Submitted By mpatin92
Words 658
Pages 3
How can GoPro harness the power of video to promote its own product and numerous uses? GoPro can connect the power of video to promote its product through social networking. Since social networking has become such a necessity in today’s society, GoPro can take advantage of this by promoting its products to be used with Facebook, Instagram, and Twitter. There is no option to upload and publish directly to sites like YouTube, Facebook, Instagram, etc, but you can export video files from GoPro Studio and then upload them to the site of your choosing. By connecting the product directly to social networks would be a great way to promote it. The whole world is constantly taking pictures and uploading them to social media websites to share with others all around the world, if GoPro used the power of video to promote through these networks they would basically do their marketing all online. Typically if consumers see other peers using certain products or services they themselves want to try it out. GoPro could possibly even become a new type of mobile device since staying connected with the rest of the world constantly is what consumers want. GoPro needs to continue to stay creative and difference with their product because just as technology innovates daily, consumers are just as ready to try the next creation.
Does GoPro have social responsibility for how end users use their equipment? Corporate social responsibility is defined as a business outlook that recognizes responsibilities to stakeholders beyond shareholders, including suppliers, customers, and employees. Social responsibility represents a growing awareness that the actions organizations take have unintended consequences outside the business, and the business has a responsibility to address them. If GoPro wants to have long term success social responsibility is crucial to them. GoPro is passionate about the…...

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