Global Strategy

In: Business and Management

Submitted By doraemimi
Words 469
Pages 2
Pattraporn Jaowatana
Global strategy class3
January 19, 2015

Five Forces Model of Industry Environment 1. Threat of new entrants 2. Threat of substitute. * Availability of a product that the consumer can purchase instead of the industry’s product. * Substitute products are goods or services from outside a given industry that perform similar products and services. 3. Bargaining power of customers (buyers) 4. Bargaining power of suppliers 5. Intensity of competitive rivalry.
What lesson do you learn from this video in light of strategic management? (Context of substitute) * Focus too much on yourself that you may miss out opportunities. * Company is priorities their products than the competitor. * Gorillized (different category that you might never interested), it could bring you the threat. * There is a goal and procedures to follow but in some case if there is no directive, employees could be more innovative and creative. * External factors may help company to fight with the substitute. Sometimes company doesn’t see yourself, you need some external people for guidance.
What are the possible reasons that Kodak did not pay attention to digital camera? * Biggest part of the Kodak products and it well known for the film. If changing to the digital camera, it will contradict their core products. * It will change the mode of the company that they are well known since the beginning of the establishment of company. * They saw the technology is coming but they chose not to see it. They chose this conscious choice because it will change the whole image of Kodak. They are fear and scare for the change! * They knew a lot of the film, they are expert. In the other hand, they know nothing about the digital camera.
Competitor Analysis * Future objective, current strategy, assumptions,…...

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