Global Operations Management

In: Business and Management

Submitted By ashgwd
Words 1429
Pages 6
Unit 1 IP
Bryanna Kroll
Global Operations Management
June 8, 2012

Unit 1 IP

PPQ Auto Parts is striving to expand their company globally over the next few years. In order to properly and successfully expand the business, the managers of PPQ must be trained in multiculturalism and diversity management; which have large playing factors in whether or not the company will be successful abroad. The executives of PPQ Auto Parts must fully understand and be aware of any political and economic distress that could potentially affect the company’s expansion as well.
When considering expanding a business abroad, especially for PPQ, individuals should look into the possible issues the host foreign country could face as a result of the expansion. There are many issues that must be addressed such as: the strategy to enter and expand, the trends within the foreign land, the different marketing approaches to reach the niche consumers, political and social climate, taxes, legal system, location, differences in culture, host country’s available workforce. As many individual know, all countries are different, slight or considerable, there are many issues that a company can face, especially within the cultural barriers and diversity issues.
Cultural barriers and diversity issues are commonly encountered by international, multinational and global organizations. Culture is immensely important and should be treated as such by the PPQ representatives. Culture is the beliefs and certain behaviors of a specific group. Cultural barriers that are mishandled can easily deteriorate any successful company. “Managing the differences of languages, cultures, religions and traditions under one umbrella are some of the main obstacles faced by ... international businesses” (Khan, 2009). More issues include value systems, etiquette within business practices, establishing trust,…...

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