General Mills - Financial Analysis Project

In: Business and Management

Submitted By MotorMouth
Words 2177
Pages 9
Performance Evaluation
2. – Part 1
The owner of General Mills was Cadwallader C. Washburn. He created the Minneapolis Milling Company back in the year 1856 for leasing the rights to the operators, and 10 years later, the first flourmill was built under his instruction close to the falls of St. Anthony, which is by the Mississippi River in Minneapolis. Back in the 1860’s General Mills had only two flour grinders using better quality ingredients, which led the way for other competitors to follow. Dating back closer to our age, during the 1960’s General Mills came out with such products as Play-Doe, Easy Bake Ovens, and Nerf balls just for kids. The company was founded by Illinois Congressman Robert Smith, who leased power rights to mills operating along the west side of the Saint Anthony Falls on the Mississippi River. Cadwallader C. Washburn acquired the company shortly after its founding and hired his brother, William D. Washburn to assist in the company's development. General Mills operates in three different business categories. The three include U.S. retail, international, and convenience stores and foodservice. The industry that General Mills is a part of is the “food consumer products” as it’s shown on fortune 500. General Mills Inc. is a manufacturer and marketer of branded consumer foods sold through retail stores. They supply branded and unbranded food products to the foodservice and commercial baking industries. As for their revenues, GM managed to reach a net sales amount of $17,910,000 as of May 25 2014. That was a 1% increase from one year ago on the same date of May 25 of 2013 for $17,774,000. However, their current revenues are at $17,642,000. GM was able to give stockholders more than $2.7 billion to their equity holders from dividends of $1.55 per share. However, General Mills as of 02/12/15 has a market share or value of $52.93. GM has 43,000…...

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