Future of Autos

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Submitted By kdubois
Words 8290
Pages 34
The Future of the Automobile Industry
Diala Albirini, Karen DuBois, Missy Habig, Craig Naugle

The Future of the Automobile Industry
Industry Scope
When we first started organizing our thoughts on what to focus on within the automobile industry we found ourselves drawn to the population size and safety features (safety for individuals and for environment). We stimulated our strategic thinking by asking the following questions: What will the automobile industry at large look like in 2025? What trends/shifts will shape mobility in the years to come? What will drive the success of future winners? We quickly realized that our project scope needed to be broader to cover all of the megatrends we indentified and address them as it pertains to specific geographic regions of the world.
Cars being mass produced on the assembly line will be a thing of the past. The commercials today for Buick of not ‘driving your father’s Buick’ will even be more pronounced in 2025. In fact, my father would have thought he was living in a science fiction movie! The mantra of ‘have it your way’ will become the mission statement of the automobile industry – both from a consumer and an employee perspective…if they want to remain successful in the industry.
Our results? The automobile industry will remain a capital-intensive business model and thus limited in terms of its margin growth. However, over the next fifteen years the automobile industry will remain an exciting place. The industry’s center of gravity will change, core technologies will change, new forms of organizational setup will emerge, employees will have to meet new requirements and new business models will develop. Fasten your seatbelts for an exhilarating ride as we fast forward you to the year 2025!

Global vs. Local Scope
This report will look at the automobile industry from a global perspective. Although in 2025 the…...

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