Ford Rouge Plant

In: Computers and Technology

Submitted By iikojoii
Words 419
Pages 2
Henry Mai
GSC 3600 Kevin Ketels
Fall 2013

Ford Rouge Plant Visit
Located in Dearborn, Michigan, the Ford Rouge Plant was a mile-and-a-half wide and more than a mile long. The multiplex of 93 buildings totaled 15,767,708 square feet of floor area crisscrossed by 120 miles of conveyors. Henry Ford’s ultimate goal was to achieve total self-sufficiency by owning, operating and coordinating all the resources needed to produce complete automobiles. Eventually, the Rouge produced virtually every Model T component, but assembly of the Model T remained at Highland Park.
According to Henry Ford:
The principles of assembly are these: (1) Place the tools and the men in the sequence of the operation so that each component part shall travel the least possible distance while in the process of finishing. (2) Use work slides or some other form of carrier so that when a workman completes his operation, he drops the part always in the same place—which place must always be the most convenient place to his hand—and if possible have gravity carry the part to the next workman for his operation. (3) Use sliding assembling lines by which the parts to be assembled are delivered at convenient distances.
Also, what did I found most interesting about my visit was back in the 1930s, more than 100,000 people worked at the Rouge. To accommodate them required a multi-station fire department, a modern police force, a fully staffed hospital and a maintenance crew 5,000 strong. One new car rolled off the line every 49 seconds. Each day, workers smelted more than 1,500 tons of iron and made 500 tons of glass, and every month 3,500 mop heads had to be replaced to keep the complex clean.
As well, the living roof was a great idea. It’s interesting how they were able to maintain the living roof. I also liked how the moment you purchase your ticket to the tour. You automatically become…...

Similar Documents

Henry Ford Success Story

...Henry Ford was one of the first American industrialists. He is best known for his revolutionary achievements in the automobile industry. His love for automobiles started at the age of sixteen. But before that, he was just another small-town farmer. The Ford farm was located near Dearborn, Michigan. It was here Henry Ford was born, on July 20,1863. He went to local district schools like the rest of the children from his town. In 1880 Henry became a machinist’s apprentice in Detroit, where he learned the basics. Then only two years later Ford became a certified machinist, but returned to the family farm. 1888 to 1899 he was a mechanical engineer, and later chief engineer, with the Edison Illuminating Company. Ford married in 1891 and he and his bride, Clara Bryant, left the farm in Michigan and moved to Detroit. His life prospered in Detroit and with the birth of his daughter Edsel, in 1893, many people believed he should get a job that was more stable than trying to build cars. Most believed they were simple toys and would never replace the horse-drawn carriage. Then on the morning of June 4, 1896 Henry finished his first ever car, which became known as the Quadricycle. He took it for a drive around his block as many people stared. It was only big enough for him, even though his wife was excited about taking a ride in the horseless carriage. Soon she would get the experience, when he made the seat bigger and took to car out to his parents home. Finally having......

Words: 922 - Pages: 4

Henry Ford

...I INTRODUCTION Ford, Henry (1863-1947), American industrialist, best known for his pioneering achievements in the automobile industry. Ford was born on a farm near Dearborn, Michigan, on July 30, 1863, and educated in district schools. He became a machinist's apprentice in Detroit at the age of 16. From 1888 to 1899 he was a mechanical engineer, and later chief engineer, with the Edison Illuminating Company. In 1896, after experimenting for years in his leisure hours, he completed the construction of his first automobile, the Quadricycle. In 1903 he founded the Ford Motor Company. II AUTOMOBILE PRODUCTION In 1913 Ford began using standardized interchangeable parts and assembly-line techniques in his plant. Although Ford neither originated nor was the first to employ such practices, he was chiefly responsible for their general adoption and for the consequent great expansion of American industry and the raising of the American standard of living. By early 1914 this innovation, although greatly increasing productivity, had resulted in a monthly labor turnover of 40 to 60 percent in his factory, largely because of the unpleasant monotony of assembly-line work and repeated increases in the production quotas assigned to workers. Ford met this difficulty by doubling the daily wage then standard in the industry, raising it from about $2.50 to $5. The net result was increased stability in his labor force and a substantial reduction in operating costs. These factors, coupled......

Words: 730 - Pages: 3

Ford Hitsory

...the Ford Motor Company Archives, With Reflections on Archival Documentation of Ford of Europe's History Elizabeth W. Adkins, Certified Archivist Director, Global Information Management Ford Motor Company Introduction: The Ford Motor Company Archives and the Story of the Company The history of the Ford Motor Company Archives is intertwined with the efforts to tell the story of the company. Both of these initiatives – the creation of the Archives and the telling of the Ford Motor Company story – began with the approach of the fiftieth anniversary. Company executives and the Ford family realized the importance of Henry Ford and his company in the development and progress of the twentieth century. They accepted the obligation to gather and organize the company's historical legacy to ensure that the broader story could be told. As a result, the first fifty years of the company (including its early international expansion) are fairly well documented and accessible to the public in research materials and in books. The historical record of the next fifty years, including the company's modernization and further international development under Henry Ford II, is less complete. By the early 1960s, for various reasons, the Ford Archives began to experience the "down side" of the up and down cycle that characterizes the history of American corporate archives. Most of the Ford archival holdings were donated to a nonprofit educational institution, Henry Ford......

Words: 18520 - Pages: 75


...Ford and the world automobile industry in 2012 At the beginning of 2012, the Chief Financial O cer of Ford Motor Company, Lewis Booth, was reviewing his nancial forecasts for 2012-16. Ford’s turnaround since the crisis of 2007-8 had been remarkable. After a loss of $14.7 billion in 2008, Ford earned net pro ts of $6.6 billion in 2010, and it looked as though Ford’s pro t for 2011 would exceed this. The recovery had been much more rapid than Booth had expected. Ford’s business plan of December 2008 projected that it would not break even until 2011.1 Booth attributed the speed of the turnaround to three factors: rst government measures in North America and Europe to stimulate demand through incentives for scrapping old cars and subsidies for purchasing new, fuel-e cient models; second, the recovery of demand in several major markets including China, India, Brazil and the US; third, Ford’s own restructuring. The “One Ford” transformation plan introduced in 2006 had closed plants, cut Ford’s workforce from 295 000 at the beginning of 2006 to 148 000 at the end of 2011, sold Jaguar, Land Rover and Volvo and a large chunk of Mazda; integrated Ford’s global activities; and accelerated product development including an increasing emphasis on smaller cars. Despite these successes, Booth looked to the future with much trepidation. Ford’s performance over the next ve years would depend on three main factors: Ford’s ability to continuing success with its One Ford strategy, the state of......

Words: 6558 - Pages: 27

Ford's Rive Rouge Plant Case Study

...The Ford’s River Rouge Plant Case Study By: William Perry University of Memphis World Class Manufacturing Concept TECH 7404 The Beginning 2,000-acre stretch of bottomland along the Rouge River. The Beginning The Rouge had its own railroad with 100 miles of track and 16 locomotives. A scheduled bus network and 15 miles of paved roads kept everything and everyone on the move. The Beginning • Henry Ford started out in 1915 by buying twothousand acres along the Rouge River west of Detroit. • 90 miles of railroad track both inside and out, and 120 miles of conveyor belts connected the facilities. • the original Rouge complex was a mile-and-a-half wide and more than a mile long. • The multiplex of 93 buildings totaled 15,767,708 square feet of floor area. Initial Plans • The Rouge River property was not earmarked for any particular use. Ford had considered turning the land into a large bird sanctuary. • Undersecretary of the Navy Franklin D. Roosevelt engaged Henry Ford to build boats. The Ford’s River Rouge Plant Originally created to produce only coke, smelt iron, and build tractors. Change of Plans • Ford shifted its final assembly line from Highland Park to the Rouge. • The Rouge becomes the most fully integrated car manufacturing facility in the world. • The Rouge employed more than 100,000 people. • 1 new car rolled off the line every 49 seconds. Complex contained every element needed to produce an automobile • • • • • • Blast furnaces A......

Words: 374 - Pages: 2


...operations united to form Ford Europe, to give a strong regional identification. Over the following two decades Ford Europe performed well and in the 1980’s, its profitability helped sustain losses being sustained in the US market. After this Ford Europe began to struggle from 1992-2000 where losses had accumulated to $2.6 milliard. (Donnelly& Morris, 2003) In 1992, Ford Europe had been "slaughtered" by recent wild currency fluctuations that had torpedoed consumer demand in key markets such as Britain, Spain and Italy. The strength of Germany's mark had made Ford's products, even more expensive in those countries. (New York Times, 1992) Furthermore, by the mid -1990s, the European car market was in a state of virtual saturation with an annual growth rate of only 2 percent. Matters were made worse by heavy competition from both the Japanese imports as well as from vehicles produced in Japanese transplant factories within Europe as they focused on niche and hybrid models. Ford’s own specific difficulties were deep rooted and could be traced back to poor model development, excess capacity, failure in recognizing new market segments and inefficient cost control. As such recovery was slow and it was not until the late 1990s that Ford was again able to reach and surpass the level it had first hit 10 years previously. (Donnelly& Morris, 2003) [pic] 2. FORD 2000 These......

Words: 4674 - Pages: 19


...companies to bring changes in their manufacturing plants at the start of twentieth century? This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to create new ways of working for the twenty-first century. Corporate culture reflects the personality of an organisation. It includes the shared beliefs and the policies and procedures that determine the ways in which the organisation and its people behave and solve business problems. You can quickly get a feel for the culture of an organisation just by looking around and talking to the people who work for it. For example, some organisations are very dynamic and their people are encouraged to take risks. Others are backward looking and rarely take risks. The culture of the organisation provides the meaning, direction and clarity (the human glue) that drives the business to achieve its goals. From time to time it becomes necessary to change the culture of an organisation to make sure that it fits the environment in which the organisation operates. Changes in the car industry The car industry has changed dramatically. At the start of the twentieth century, the industry was dominated by the achievements of Henry Ford who created a manufacturing system that was known as Fordism. In Fordist organisations, the manufacturing system was geared towards creating standardised products such as the Model T Ford The needs of the production line......

Words: 1701 - Pages: 7

Ford Company

...Ford Motor Company    The ford motor company or known as Ford is an american, multinational  automaker. Ford Motor Company is the fifth largest automaker based on the world wide  sales. The headquarters is in Dearborn, Michigan, Its a suburb off of Detroit. It was  founded by Henry Ford and opened on June 16, 1903. The Ford Motor Company sells  automobiles and commercial vehicles under the brand name of ford and most luxury  cars under the lincoln brand. Ford also owns a Brazilian SUV manufacturer, troller, and  a performance car manufacturer,FPV. also in the past it had produced tractors and  automotive components.   On June 16th, 1903 the ​  Ford Motor Company did not know that it  would go on  to become one of the largest and most profitable companies in the world, as well as  being one of the few to survive the ​ Great Depression​ .​  It also is ​ the largest  family­controlled company in the world, The Ford Motor Company has been in  continuous family control for over 110 years. During the great depression, Ford like all  other manufacturers, responded to the collapse in motor sale by reducing their scales of  operations and laying off workers. By 1932 the unemployment rate had risen to 30% in  Detroit, with thousands of families facing real hardships. Although ford did assist a small  number of distressed families with loans and parcels of land to work themselves. With  the majority of the thousands of unskilled workers who were laid off were left to cope on ......

Words: 418 - Pages: 2

Ford Motor Company

...Ford Motor Company In today’s society it is a very common theme for men, especially hardworking men, to want a truck. That being said, what better company is there for a truck or a durable vehicle to not only improve image but use as an aid in everyday working conditions than Ford? We think that Ford Motor Company is a very good company to investigate and research because of the solid foundation it stands on and the rich history and tradition of such an illustrious company. Ford has been at the forefront of the automobile industry for the majority of its existence. They have been a trailblazer as far as mass production, and advancements in just about every way imaginable. For these reasons and more we will be doing our dijuno project on the Ford Motor Company. We will be exploring the consumer-brand relationships, breakdown the ads (testimonials), how their product raises self-esteem, and the product as an extended self. The company mainly targets the working male who has the need for a big truck to do heavy lifting and towing. The company has the richest history of any car company in the U.S. and for that reason we will give a very in depth and concise overview of such. Ford also appeals to those who have the upmost pride and support of the U.S. Other things we will be evaluating and analyzing in our PowerPoint presentation will include the target market for different demographics, how it caters to the needs of the consumers, the strategies and tactics used to appeal to...

Words: 2460 - Pages: 10

Moulin Rouge

...Essay BodyTo start with, it is important to briefly discuss the content of MoulinRouge. Moulin Rouge is musical drama and romance film set inParis’s area of Montmartre during the year of 1900, the story ismainly set around the cabaret venue. In words from the film: ‘ It’s astory about beauty, about freedom but above all these things it’s astory about love’ (Moulin Rouge, 2001). The content of the film isabout how a penniless English writer met Moulin Rouge’s star Satinewho was also a courtesan. Having both fallen in love they then haveto overcome many obstacles to be together, the biggest challengewas to overcome the Cabaret’s investor, the Duke, who ‘bought’ Satine exclusively to himself. To make connections between thestory and the way the film was constructed few facts about thestory type need to be discussed.Defining story’s type as well as the genre in which it will beproduced defines how the film has to be constructed. This story is aperfect example of external conflict between main characters andthe society. What it means is opposing points of view are meetingfor example; lovers and their thirst to be free to express the feelingversus society and its restricting rules. In this film we have the richDuke in a position of power, who is paying for the cabaret venueand who has desires on Satine versus Satine and the writer whohave no money and are powerless. Also there is the Cabaret ownerwho is indebted to the Duke who keeps Satine from her lover bycontinuously saying:......

Words: 254 - Pages: 2


...PEROLD On April 14, 2000, Ford Motor Co. announced a shareholder Value Enhancement Plan (VEP) to significantly recapitalize the firm’s ownership structure. Ford had accumulated $23 billion in cash reserves, close to the company’s largest ever cash position and significant relative to Ford’s $57 billion equity market capitalization. Under the VEP, Ford would return as much as $10 billion of this cash to shareholders. In exchange for each share currently held, the plan would give stockholders one new share plus the choice of receiving $20 either in cash or additional new Ford common shares. Ford also announced that it would distribute ownership of its Visteon Corp. parts unit to shareholders. Ford’s share price had performed poorly over the previous year (Exhibit 1), and the proposal drew a positive reaction from analysts who had been urging the company for months to distribute cash to stockholders. Some hailed the VEP as the boldest step yet by Ford Chairman William Clay Ford Jr. and Chief Executive Officer Jacques Nasser to convince investors that they were undervaluing the world’s No. 2 automaker. However, the plan raised a number of questions for investors. Why was Ford proposing this transaction instead of a traditional share repurchase or a cash dividend? How did the interests of the Ford family factor into this decision, and what did the transaction imply about the future involvement of the family in the company? Why was Ford distributing such a......

Words: 9505 - Pages: 39

Hanary Ford Modal

...orHENRY FORD AND THE MODEL T O n May 26, 1927, Henry Ford watched the fifteen millionth Model T Ford roll off the assembly line at his factory in Highland Park, Michigan. Since his ‘‘universal car’’ was the industrial success story of its age, the ceremony should have been a happy occasion. Yet Ford was probably wistful that day, too, knowing as he did that the long production life of the Model T was about to come to an end. He climbed into the car, a shiny black coupe, with his son, Edsel, the president of the Ford Motor Company. Together, they drove to the Dearborn Engineering Laboratory, fourteen miles away, and parked the T next to two other historic vehicles: the first automobile that Henry Ford built in 1896, and the 1908 prototype for the Model T. Henry himself took each vehicle for a short spin: the nation’s richest man driving the humble car that had made him the embodiment of the American dream. Henry Ford invented neither the automobile nor the assembly line, but recast each to dominate a new era. Indeed, no other individual in this century so completely transformed the nation’s 76 FORBES GREATEST BUSINESS STORIES OF ALL TIME way of life. By improving the assembly line so that the Model T could be produced ever more inexpensively, Ford placed the power of the internal combustion engine within reach of the average citizen. He transformed the automobile itself from a luxury to a necessity. The advent of the Model T seemed to renew a sense of......

Words: 5164 - Pages: 21


...Ford Ford Motor Company is a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. (North America, South America, Europe, Africa, Asian Pacific, and the Middle East) The company provides financial services through Ford Motor Credit Company. Ford is also focused on accelerating the development of new products that customers want and value. From fun-to-drive, fuel-efficient cars all the way to versatile, capable utility vehicles and tough, durable trucks that work harder and last longer, Ford offers a full line of high-quality products with global appeal. The price of a new Ford vehicle is all over the place, with the lowest base model price is about $13,500, the Ford Focus, and the most expensive base model price is about $95,000, Ford GT. Those prices are without any discounts, grants, or taxes. They also do not include any special features; the price is set on the base model. Ford was founded in June 16, 1903 by Henry Ford. Their mission statement is “to deliver great products, create a strong business and make the world a better place.” For has been around for 109 years, they have stuck to their mission statement and they have stuck to their core values, which are as followed; Integrity- “We conduct our business with fairness, honesty and transparency so that we can at all times......

Words: 1399 - Pages: 6


...Unit 6 Assignment 2 By: Jeremy Krull Ford Motor Company, founded in 1903, has been a global multi-business company since the 1920’s. Currently Ford has major manufacturing facilities in the United Kingdom, Canada, Mexico, Germany and many other countries, 200,000+ employees and automobiles distributed in over 200 markets across 6 continents (Ford Annual Report 2009). Ford has utilized its product portfolio, brand strategy and global business structure to withstand recent financial disasters in the auto industry and strive towards its vision to be the world’s leading consumer company for automotive products and services. Ford began its manufacturing with mass production assembly lines in the first part of the 20th century. Now, one of the world's largest automakers, Ford the brand is world renown. Ford Motor brands, or marques, include Ford, Lincoln, and Mercury (the latter to be dropped later this year). The brands Land Rover, Aston Martin, Jaguar and Volvo were also under the Ford umbrella but have recently been sold off to create a leaner business structure. The company still manufactures a vast array of cars, trucks, vans as well as vehicle chassis and engines at its numerous facilities. Until recently Ford was manufacturing 97 distinct vehicle models, however chief executive Alan Mulally has whittled that down to 40. In a recent Branding Strategy Insider article (Ritson 2009) Mulally claims “Fewer models means better economies of scale and significantly improved......

Words: 1147 - Pages: 5


...Strategic Strategy for Ford Introduction The proposed strategy will enable Ford to enhance the performance in the global environment. This will also ensure Ford survival and strengthen the financial restraints that are currently evident as a result of the current global economic recession. The proposed strategy will be determined by scanning the internal environment in terms of resources, capabilities and competences. The external environment in terms of the macro environment and market environment with regards to opportunities and threats will also be evaluated. Lastly, the strategic strategy must measure to the stakeholder expectations, as well as the inherent market related risks. 1. STRATEGIC DIRECTION SETTING 1. MISSION Ford Motor Company Mission Statement- One Mission,One Team,One Plan,One Goal. One Mission: FORD ONE TEAM- People working together as a lean, global enterprise for automotive leadership, as measured by: Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction ONE PLAN – FORD F- Future First Affordable choice of Automotive transportation regardless of Industry and according to consumer needs O- Outstanding Investments and returns for all R- Revolutionising the product offering according to consumer demands (Service Plan offerings) D- Drive train eco technology development- best smallest engine and lowest gas emissions globally ONE GOAL - An exciting viable Ford delivering profitable growth......

Words: 2092 - Pages: 9