Favorite Brand

In: Business and Management

Submitted By red84
Words 953
Pages 4
Favorite Brand Paper Apple is one of the largest and most successful companies in the world. Apple is known for making easy to use and extremely sought after electronic devices such as the IPhone, the IPad and the iPod. Apple connects with consumers of all ages by providing reliable products and excellent customer service, both in their retail stores and through their telephone support line. This type of service builds brand loyalty. They take great pride in the ability to provide product differentiation, market availability, and for getting the upper hand on setting prices. For years Apple was a distant second to Microsoft in terms of their operating system use and sales. However with the launch of a massive advertising campaign a few years ago, made Apple environmentally responsible, put them in an important place in the lives of consumers, and made the brand cool for all ages. According to Perreault, Cannon and McCarthy, “Marketing is the performance of activities that seek to accomplish an organizations objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client” (2009, p.6). Where Apple has evolved and is keeping up with what consumer’s demand of the latest electronic devices, Microsoft has not and their products lack style and are not easy to use.
There are several reasons to be passionate about this brand. They market their product very well. They sell good quality electronic devices. The prices for them are a little high but you get what you pay for. They have wonderful customer service, whether you are in the store or speaking with someone on the phone. They are always very friendly and helpful. They go out of their way to make sure that the consumer is happy with their product and also that they have a great experience when shopping for an electronic device. When we…...

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