Farah

In: Other Topics

Submitted By Faroha
Words 2220
Pages 9
Media psychology seeks to understand how the media and the growing use of technology impacts how people perceive, interpret, respond, and interacts in a media rich world. Media psychologists typically focus on identifying potential benefits and negative consequences of various forms of technology and promote the development of positive media.[1][2][3] This field of psychology investigates the types of psychological impact on humans caused by a wide range of media such as social media, online education, virtual classrooms, entertainment consulting, traditional media interviews, in providing on camera expertise, virtual and augmented reality therapies, consumer products, brand development, marketing, advertising, product placement and game theory.
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Academic discipline[edit]
Media psychology is a specialized area of psychology that emerged as an academic and professional discipline in response to the expansion of media and technology and the demand for research needed to explain the potential impact on human welfare. Psychology is fundamental to understanding the influence of individuals and groups on the integration of technology in our society.[4] In general, this field attempts to encompass the full range of human experience of media-—including developmental, cognition, and behavioral—using extensive research that contains numerous empirical and qualitative studies.[5] It recognizes the that people are not just passive consumers of media, but active producers and distributors as well.[citation needed] Media include all forms of mediated communication, such as pictures, sound, graphics, content and emerging technologies. Media include all forms of mediated communication, such as pictures, sound, graphics, content and emerging technologies.
Media psychology derives from multiples disciplines such as sociology,…...

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