Evergreen Marine Corp

In: Other Topics

Submitted By leroyjin
Words 1379
Pages 6
1.0 Introduction
Evergreen Marine Corporation (EMC) was established on September 1, 1968 (evergreen-marine, 2008). The founder, Dr. Yun-Fa Chang, started the business as a secondhand general cargo ship but he expanded the business to provide his customers with a scheduled marine logistics and transportation services. In 1984, EMC made a remarkable move with a two-way Round-the-World container service (evergreen-marine, 2008). Today, Evergreen provides transport services across the lands of Asia, the Americas, Australia, the Middle East and the Mediterranean. Consequently, EMC had successfully built a strong network across the globe via an advanced IT platform and exhibition logistics with value added services.

2.0 Type of services that EMC provide
Coincidently, EMC is the fourth-largest containerized-freight shipping company, serving the east coast of Asia and the west coast of North America, with over 150 container ships (evergreen-marine, 2008). Its main transportation modes are ships, thus shipping is its main activity. In between, EMC is the pioneer in reefer container service, shipping perishable products across the world. ‘Moreover, Evergreen also provides services such as, freight forwarding, construction of containers, customs brokerage, warehousing, distribution and many more’ (commerce, 2011). ‘In 1992, Evergreen Group expanded its service range to the skies by launching airline EVA Air to the market’ (pancanal, 2002). EVA's planes reflected the technology focused by Evergreen's ships. Due to this advanced factors, EMC had gained a significant long-term advantage over competitors with aging fleets.

3.0 EMC’s Competitive Edge
EMC has several factors that contributed to its competitive edge and strength. EMC has established four transshipment hubs across the world. Besides that, EMC understands that e-commerce is the significant key to…...

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