Effect of Mass Media on Pakistan

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Effects of Mass Media on Pakistan
Media: In communication, media are the storage and transmission channels or tools used to store and deliver information or data.

Mass Media:
Mass Media: Mass media is a term used to denote a section of the media specifically designed to reach a very large audience such as the population of a nation state. Mass media is the major source of providing news and entertainment to the people who want to know who is doing what and what is happening. Following are the types of mass media. Electronic Media Print Media Interactive Media

Electronic Media:
Electronic Media: In the last century, a revolution in telecommunications has greatly altered communication by providing new media for long distance communication. Analog telecommunications include traditional telephony, radio, and TV broadcasts. Digital telecommunications allow for computer-mediated communication, telegraphy, and computer networks. Communications media impact more than the reach of messages. Modern communication media now allow for intense long-distance exchanges between larger numbers of people (many-to-many communication via e-mail, internet forums). On the other hand, many traditional broadcast media and mass media favor one-to-many communication (television, radio, cinema, newspaper, magazines).

Print Media:
Print Media Newspapers are social / commercial phenomenon because they talk about social issue of concern and have extensive commercialism attached.

Interactive Media:
Interactive Media Interactive media, a type of collaborative media, refers to media that allows for active participation by the recipient, hence interactivity. Traditional information theory would describe interactive media as those media that establish two-way communication. In media theory, interactive media are discussed along their cultural implications. The field of…...

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