Dr Reddys-Strategy Study

In: Business and Management

Submitted By anupcu
Words 4430
Pages 18
Project Report
Project Report
Competition & Strategy

Dr Reddy’s Laboratories Ltd
Competition & Strategy

Dr Reddy’s Laboratories Ltd Project by
Group 5
Jyoti Pal (1311093)
Nandha Kumar S (1311103)
Rampraksah (1311113)
Shrikant Nikade (1311123)
Unnithan Anup Chandramohanan (1311134)
PGP 2013-2015 Project by
Group 5
Jyoti Pal (1311093)
Nandha Kumar S (1311103)
Rampraksah (1311113)
Shrikant Nikade (1311123)
Unnithan Anup Chandramohanan (1311134)
PGP 2013-2015
Under the Guidance of
Rishikesha T Krishnan
Professor
Chairperson, Corporate Strategy & Policy Area

Under the Guidance of
Rishikesha T Krishnan
Professor
Chairperson, Corporate Strategy & Policy Area

Contents Introduction 2 Financial Analysis: 2 Resources 3 Current Challenges: 6 Current Strategy: 6 Key Recommendations: 7 Elaboration: 8 Plan for Implementation: 9 Financial Forecast: 11 Contingency Plan: 11 Alternatives 11 Appendix: 11

Introduction

Dr. Reddy’s Laboratories started as a primary API manufacturer to cater to the Indian and international markets. Later DR Reddy’s pioneered the operations formulations and today, it is one of the most established companies in the Indian and Global pharmaceutical industry. DRL is a 200 million dollar venture with presence in almost all major therapeutic areas, providing affordable and innovative medicines in all major therapeutic areas like gastro-intestinal, oncology, pain management, cardiovascular, dermatology, diabetes, etc.
DRL operates in three business segments- Pharmaceutical Services & Active Ingredients, Global Generics and Proprietary Products. Its Indian manufacturing operations were strengthened by acquiring American Remedies Ltd and this acquisition made Reddy’s the third…...

Similar Documents

Study Strategies

...INTRODUCTION Study strategies or study skills are approaches applied to learning. They are generally critical to success in school, considered essential for acquiring good grades, and useful for learning throughout one's life. The term “study skills” is used for general approaches to learning, skills for specific courses of study. There are many theoretical works on the subject, and a vast number of popular books and websites. Manuals for students have been published since the 1940s. There are arrays of study skills formed by our students inside and even in every university which may tackle the process of organizing and taking in new information, retaining information, or dealing with their everyday troubles in their academic lectures and handling the stresses of college life. These ones are made especially to improve any of the important elements in studying and learning –concentration, memory, place for studying and etc. Study Skills are discrete techniques that can be learned, usually in a short time, and applied to all or most fields of study. More broadly, any skill which boosts a person's ability to study and pass exams can be termed a study skill, and this could include time management and motivation. Study skills are not done just to excel academically, but also to discipline the students. What students should know is they cannot imitate their friend’s study skills when they actually have different ways of study. Human’s brain does not function in the......

Words: 386 - Pages: 2

A Study on Consumer Behaviour Toward Dr. Martens

...(Shimmer, 2011) A Study on Consumer Behaviour Toward Dr. Martens Content 1. Introduction1 2. History of Dr. Martens2 3. Cultures and Subcultures6 3.1. Skinhead6 3.2. Punk7 3.3. Compare between UK and China9 4. Motivation and core values11 5. Conclusion15 6.Bibliography16 1. Introduction In fact, for most British people, Dr. Martens need no introduction since the brand has already become a British icon. Dr. Martens is known as a British footwear brand; however, they also make other ranges of products like clothes, bags and shoes protection. The air-cushion sole and yellow stitching is famous features of Dr. Martens shoes. (Employment Wikipedia, 2012) For so many years, Dr. Martens has linked with youth subculture, Brit-pop and rock music. Thus, Dr. Martens is no longer a fashion brand. It has become an essential element in the different lifestyle. This report will divide into two main parts. First is the discussion about the subculture involved with Dr. Martens in UK and China and compare the marketing activities in those two countries. Second part will tend to find out the motivation and core value of UK customers toward Dr. Martens, then tries to in depth to understand its influence on the marketing activities of Dr. Martens. In order to narrow the scope of this report, the analyze of the first part will focus on China market, and the second part will focus on UK market Origin of Dr. Martens......

Words: 3702 - Pages: 15

Strategy Case Studies

...Air manage growth as a family-owned conglomerate? The case offers enriching scope for analysing a family business’s turnaround strategies, with all the legacy costs involved. Pedagogical Objectives • To discuss the (operational) dynamics of Korean Chaebols - their influence/ effects on the country’s industrial sector and the economy as a whole • To analyse how family-owned businesses manage the transition phase - from a supplier-driven economy to a demanddriven economy • To identify all the possible reasons for Korean Air ’s turbulent times and assessing whether they are controllable or not • To critically evaluate Korean Air ’s transformation efforts - in terms of growth, productivity and cost cuts, especially the efficacy of '10,10,10' goal in a family-run business • To identify various challenges to Korean Air in sustaining growth and finding ways to overcome them. Industry Reference No. Year of Pub. Teaching Note Struc.Assig. Aviation COT0010 2007 Available Available Business Divisions; Hanjin Group; Airfreight; Air Cargo; Corporate Restructuring; Fatal Accidents - Safety Constraints; OECD; SkyTeam Alliance; Family-owned Business Conglomerates; Cargo Shipping declined by 5% from that of 2004. This case looks into the difficulties that AOL faced due to its primarily subscriptionbased revenue model, and the reasons for this shift in strategy. Pedagogical Objectives Dell Back to the Future? On January 31st 2007, Dell announced the resignation of Kevin Rollins......

Words: 71150 - Pages: 285

Dr. Pepper Snapple Group Case Study

...Marcela Beas Dr. Pepper Snapple Group March 5th, 2013 Current Situation Analysis Mission/Vision Statement The Dr. pepper Snapple Group fuses its vision and mission statements saying, “At Dr. Pepper Snapple Group, it is our vision to be the best beverage business in the Americas. Our brands have been synonymous with refreshment, fun and flavor for generations, and our sales are poised to keep growing in the future.” This stamen is straightforward and informatively average. It establishes the company’s goal and core values. Also, it highlights DPS’ interest in future sales growth. The company includes its business strategy stating that it focuses on building and enhancing leading brands, pursuing profitable channels, packages and categories, leveraging an integrated business model, strengthening routes to markets, and improving operating efficiency (Dr. Pepper Snapple Group). External Analysis Government policies and regulations affect business development and growth. Products have to be consistent with the USDA’s dietary guidelines and adhere to the FDA’s standards for health claims. Due to the current post-recession economy, growth is expected to be slow since existing demand patterns are expected to change as consumers become more health conscious. Moreover, global awareness and concern regarding the impact of climate change continues to be a focal point as business seek to achieve better business in terms of reduced cost and risk while achieving positive impact......

Words: 1991 - Pages: 8

Case Study on Dr Snapple Group Inc.

...UNIVERSITI TEKNOLOGI MARA KOTA SAMARAHAN CAMPUS MKT750 MARKETING MANAGEMENT CASE STUDY DR PEPPER SNAPPLE GROUP, INC. ENERGY BEVERAGE PREPARED BY: RAMSIS ANAK WILLIAM AGIM 2012402536 Strategic Issues and Problems Being the consultant of Dr Pepper Snapple Group, Inc. (DPSG), I am charged to assess whether or not a profitable market opportunity existed for a new energy beverage brand to be produced, marketed, and distributed by the company. The decision to explore a new energy beverage was made by senior company management of DPSG as part of a corporate business strategy to focus on opportunities in (1) High Growth and (2) High Margin beverage businesses. My tasks involve a number of important factors. I must assess the likelihood that DPSG Competitive environment will be liberal or conservative in its marketing of the new energy beverage. An important consideration is DPSG role in affecting this environment, given its strong presence in the CSD market and utilizing that strength to push the new energy beverage. Ultimately I must make a “go-no go” decision. A “go” decision requires a recommendation in the form of the new energy beverage, its target market, its price, and promotion. A “no go” decision must take into consideration Dr Pepper’s profit and growth position without the new energy beverage and measures to minimize their impact. The problem facing Dr Pepper’s is how to retain its present competitive position given an environmental......

Words: 2416 - Pages: 10

Case Study #2: Dr. Wright’s Dental Practice

...Question 1 Dr. Kristin Wright’s new and improved private dental practice faces her competition from health maintenance organizations (HMOs), which put upper limits on spending to maximize efficiencies and provide the lowest available cost to patients – health insurances cover all costs. Not only is higher quality service important to Wright as a personal value, but it is critical to patient retention; because patients pay extra fees to Wright, her practice’s quality must be substantially better than the HMOs, otherwise the patients will rationally switch to the cheaper service provider (Dr. Wright 1). Subsequently, understanding patient judgments and perception of her service quality is vital to her dental practice’s existence. As a service provider, the quality of your service “is more difficult to define and measure [than] the quality of tangible goods” (LMH 196). However, research has broken down consumers’ service quality analysis into a combination of five components: responsiveness, empathy, assurance, reliability, and tangibles. (LMH 197). This break-down can help Dr. Wright more accurately determine consumers’ valuation of the practice’s quality. Responsiveness refers to the “ability to provide prompt service” (LMH 197). At Dr. Wright’s office, the staff is proactive; when they anticipate delay in the schedule, someone calls the patient to warn in advance and minimize inconvenience to the consumer. If, however, there is an unanticipated wait, the patient is only......

Words: 1876 - Pages: 8

Dr. Hodges Study Guide

...Dr. Hodges Study Guide- 3 essay questions and 38 multiple choice and/or T/F Possible Essay Topics Please identify 2 rape myths. Tell why these are myths instead of truth. (See Chapter 9) 1. What are 3 ways of coping with stress? (As discussed in class) * change stressor * change how you think about the stressor * distraction/procrastination 2. Why might a victim of domestic violence stay with their partner? (List 3 reasons) * Love * Fear * Economic Dependence * Children 3. What are the differences between sex, gender and gender expression? Explain. ( See chapter 9) * Sex: is biological. It is what you were born male/female * Gender: is the psychological as well as roles and behaviors * Gender expression: how one expresses themselves to the world Multiple choice and T/F (See chapters 9-11; pages 399-482) 1. Definitions of sex, gender and gender expression 2. Understanding social construction of gender * Society shapes the idea of men/women * Is it biological/ societal 3. Differences between men/women (see page 407) * Review bullet points 4. Sexual Harrassment (see page 412) * define quid pro quo * hostile work place * if being harassed must tell someone in authority * don’t need to show proof * ie. no promotion, demoted 5. Rape/sexual assault * why is it under reported * ie. embarrassment, stigma, shame, fault, justice system 6. 3 therories of rape/ why rape......

Words: 569 - Pages: 3

Dr. Burns Case Study Solution

...Dr. Burns Case Study Assignment 1 Operations Management 505 Submitted to Coach Jan Wirsam From Lise Beland June 21, 2013 Word Count: Table of Contents Background …………………………………………………………………………..1 The Technology……………………………………………………………………....2 Operations Strategy………………………………………………………. ……….. 3 Cash Flow Statements…………………………………………………………………………….4 Clinical Trial Work Design Process…………………………………………………4 Final Recommendation……………………………………………………………….5 References………………………………… …………………………………………6 Background: Dr. Nicholas Burns, a sole practitioner dentist in a small town in Ontario, is considering the purchase of a new dental laser which allows dentists to perform certain dental treatments without anesthesia. He wondered if the benefits of the new dental laser would justify the expenditure. Dr. Burns knew he should consider whether the technological advantage offered by the new dental laser would improve his office's profitability and the possibility that a different technology may become the standard in the industry. Issue 1: Will Waterlase become a sought after technology? OPERATIONS STRATEGY Analysis 1: Waterlase is a proven technology that provides the patient with a revolutionary treatment. The laser has been approved by Health Canada since 1998 and it main benefits enable better clotting and healing on soft tissues. The......

Words: 755 - Pages: 4

Case Study - Dr Pepper

...Practice Case 1: Dr Pepper Snapple Group, Inc: Energy Beverages 1. How would you characterise the energy beverage category, competitors, consumers, channels, and DPSG’s category participation in late 2007? Energy Beverage Category: Energy drinks provide consumers with a boost of energy and they fall under the category of functional drinks. Functional drinks are non-alcoholic drinks which include ingredients such as herbs, vitamins, minerals, amino acids or other nutritional ingredients. Other functional drinks include sport drinks, teas, fruit drinks and enhanced water drink. DPSG participation → In the US and Canada, Dr Pepper Snapple Group participated primarily in the flavoured carbonated soft drink (CSD) market segment Competitor: The largest non-alcoholic beverage category, after carbonated soft drinks, sport drinks, and bottled water, but the fastest growing one. DPSG participation → their major competitors include Red Bull, Monster Energy, and Coca Cola. Consumers: Average US per capita consumption of energy beverage drinkers increased by 14% since 2004. Predominantly consumed by males aged between 12- 34 during the afternoon or morning. The reasons for consumption include energy boost, mental alertness and taste. Most limit their options to 1.4 different brands which sheds light on strong brand loyalty. DPSG participation → DPSG have an attractive positioning within a large, growing, and profitable market. Channels: Distribution channels include......

Words: 864 - Pages: 4

Case Study for Dr. Pepper Snapple

...MARKETING PROBLEM DEFINITION Dr. Pepper Snapple Group, Inc, encouraged by its long-lasting history, experience, and favorable market conditions has decided to enter a new market segment, launch energy drink beverage and they are facing several dilemmas. A thorough analysis of company’s internal conditions, industry facts, market conditions and trends, is needed in order to develop possible alternatives, realize the possible outcomes of those alternatives, and finally to choose the most convenient options. To be specific, company needs to make decision about the following: * Choice of Target Market * Product Line and Positioning Choice * Marketing Channel Choice * Advertizing and Promotion * Pricing and Profitability COMPANY FACTS One of North America's leading refreshment beverage companies, DPS, markets more than 50 brands of carbonated soft drinks, juices, teas, mixers, waters and other premium beverages. The company's strategy, brands and people have made it a strong, sustainable and profitable business throughout the years. The company today known as DPS has evolved from a combination of discovery, invention and collaboration. This rich history includes the very birth of the soft drink in 1783, when Jean Jacob Schweppes perfected the process for carbonating water and created the world's first carbonated mineral water. In 2000, Cadbury Schweppes acquired Snapple Beverage Group, which included the namesake brand as well as RC Cola, Diet Rite and Stewart's,......

Words: 909 - Pages: 4

Graduate Study Challenges & Strategies

...Graduate Study Challenges and Strategies for Personal Success Langa V. Gibson HCS/504 September 1, 2014 Janet Booker Introduction My name is Langa, and I have been a Registered Nurse since 2010. It has been my lifelong dream and passion to be a nurse. Initially, I felt just being a nurse would be satisfaction enough. A career, a profession that would allow me to help others, nature others, and help heal people. After graduating with my Associate’s degree in nursing, the reality of the real world set in when I realized, no hospitals would give me an opportunity to work. Having a two year degree was not enough. After a few months of searching for work, I was finally afforded two opportunities and landed my first two nursing jobs. The following year I enrolled in an on-line BSN Program and graduated with my Bachelors in Nursing in May 2013. I was able to get a greater career opportunity and that opportunity has allowed me to do so much more for others. I feel as though my career and personal development are not complete though. Now on to my graduate degree that will allow me to do even more for others. Personal and Professional Goals I would have to say my primary reason for pursuing a graduate degree is to be able to do more in the field of nursing. It became quite clear to me, early on, that obtaining an advanced degree can take me more places than my Bachelor’s degree can. My main focus is to......

Words: 1417 - Pages: 6

Full Dr Pepper Case Study

...Co, and Dr. Pepper/7Up. These three companies also represent the top ten selling brands in the United States market. In the United States, people consume more carbonated drinks than tap water. Research has shown that the average American drinks about 53 gallons of soft drinks per year. However, soft drink consumption has declined over the past few years (Kerin & Peterson, 2004). The soft drink industry has three major participants in the production and distribution; concentrate producers, bottlers, and retail outlets. Concentrate producers are responsible for consumer advertising and promotion programs, product development and planning and market research. The bottler’s responsibility is to set up local and retail trade promotions. Among this is selling and servicing retail outlets, placements and maintenance of advertisements, and the restocking of retailer’s shelves and vending machines. Competition in the soft drink industry is mostly relevant among the top three companies; Coca-Cola, Pepsi-Cola, and Dr. Pepper/Seven Up. Each of these companies offers a product similar to Squirt, but each has their own variation 3.0 PROBLEM IDENTIFICATION 3.1 primary The market targeting and product positioning require lots of attention for advertising and promotion plan development, thus, do: a.) Squirt really has to reinforce their marketing strategy to be able to sustain their existing reputation of the product and gaining profit? or b.) Following the strategy......

Words: 2551 - Pages: 11

Study Strategies

...Study Strategies Outline I. II. Study Blueprint A. C.S. Lewis asserts that "Education without values, as useful as it is, seems rather to make man a more clever devil. B. Outlining is a basic skeleton of the presented information. Outline note taking has always worked well for me to retain and reference details. Making sure that I have a quiet, comfortable, well lit area void of distractions allows me to focus on my desired studies. C. Without a clear and precise study plan consisting of time management skills, note taking strategies, and an effective reading plan, a student is guaranteed to fall behind and struggle to complete any given assignment. Strategies A. Pre-Reading 1. By reading over previous notes, skimming over the headings, subheadings, and emphasized text, and also looking over any activities and questions at the end of a chapter, allow me to gain an overview of the information to focus on. 2. Brainstorming over the pre-read text, noting any information pertaining to what you believe the chapter will detail will allow you to create a mind map to organize the information read. B. Concept Mapping 1. Concept mapping allows you to quickly visualize information grouped together using key points to compile a big picture view of the material. 2. For most cases, concept mapping is a great way to establish main points, and supporting details of the subject matter being evaluated. C. Taking Outline Notes 1. Outline notes have a concise......

Words: 477 - Pages: 2

Dr Beckett Case Study

...Dr. Beckett’s Dental Clinic Case Study Background Dr. Beckett is a dentist who runs a dental clinic. She is knowledgeable on dentistry industry but no formal training in running a business. As time passed, cost of business expenses go up to 70-80 % of revenue exclusive of her wages and office rentals. Dr. Beckett refused to become a HMO provider (makes health care cost low) because Dr. Beckett wants her business to give high quality service than being low cost provider. 1. Product- they offer the complete range of dental care from simple teeth cleaning to complicated dental surgery and implants. Price- Dr. Beckett charges higher fees than HMO provider but with high quality service. Promotion- Dental Clinic has a magazines for waiting patients. They also educate patients to lessen the fear they feel with visible achievement certificates of the clinic. Dr. Beckett believe that word of mouth promotion is the best way. They also give cards for saying thank you to patients that refers the clinic to the other patients. Process- clinic routine procedures are standardize to reduce errors and to homogenize the quality of service they provide. They inform patients in advance if there is any delay and cancellation of the service. They employees help each other to make their service good and fast. People- there is two job function the front office and the back office .they were eight employees including Dr. Beckett. They had trainings to improve their skills. They keep......

Words: 384 - Pages: 2

Study Strategies

...estyudanteng nasa loob ng klasrum na nakukuha sa pamamagitan ng pagkompyut ng kabuuan nilang grado sa lahat ng kanilang asignatura. Accounting 2 a&b. Isang asignaturang kailangang matapos ng isang estyudante ng ng kursong BSA upang makuha ang susunod na major subjects. Sakop nito ang Accounting for Partnership at Accounting for Corporation. Individual Study sa tulong ng mga libro. Ito ay isa sa mga pamamaraan kung saan ang isang estyudante ay magbabasa ng mg artikulo ukol sa asignatura. Mainam din ang pagsagot sa mga katanungan upang mas malinang ang pang akademikong kakayahan. Gumagamit ang mga estyudante ng mga nakalimbag na artikulo sa mga papel upang maging batayan sa pag-aaral. Internet. Ito ay isa sa mga pamamaraan kung saan ang isang estyudante ay magbabasa ng mg artikulo ukol sa asignatura. Mainam din ang pagsagot sa mga katanungan upang mas malinang ang pang akademikong kakayahan. Sa tulong ng Internet, maghahanap ang estyudante ng mga kasagutan, suhestiyon, at gabay sa pag-aaral ng isang paksa. Group Study. Ito ay isa sa mga pamamaraan ng pag-aaral na kung saan ang isang estyudante ay gagawa ng isang study group upang sila ay makapagtulungan sa mga bagay na hindi nila maintindihan. Mainam ito kung ang mga kalahok sa pangkatang pag-aaral ay aktibo. Tutorial. Ito ay ang pag-aaral kasama ang isang dalubhasa upang magkaroon ng pangunahing ideya ukol sa paksang matatalakay sa susunod na diskusyon sa klase. Susubukan ng isang dalubhasa na ipamahagi ang mga......

Words: 1452 - Pages: 6