Dr. Pepper

In: Business and Management

Submitted By brookford80
Words 1177
Pages 5
Brooke Ford
Business 82
Final Project
7 April 2013
The King of Beverages
It's the “Friendly Pepper Upper”, “Always One of a Kind”, and “Just What the Doctor Ordered”. Being the oldest major manufactured soft drink in America (History of Dr Pepper), Dr Pepper is all of those past slogans, and more. It's the greatest soft drink on the planet, and it will stand the test of time.
Dr Pepper has come a long way from Morrison's Old Corner Drug Store in Waco, Texas back in 1885. According to the Dr Pepper Museum website, under “History of Dr Pepper”, the inventor was Charles Alderton, who was a young pharmacist working in the drug store. In his spare time, he had a hobby of mixing carbonated beverages for customers. Apparently, he loved the smell of the drug store so much, with all the fruit flavored smells in the air, that he wanted to create a carbonated drink that captured the scent of the store. After a few tests, Alderton finally became satisfied with his flavor, and offered a sample to his boss, Wade Morrison, who loved it. Alderton soon became confident enough to offer his new drink to his customers, who, in return, offered positive feedback. Dr Pepper officially became a soft drink on December 1, 1885 (History of Dr Pepper).
While Morrison is credited as given Dr Pepper the name, the meaning behind the name remains a mystery with a lot of theories. One theory is that Morrison named the drink after his friend, Dr. Charles T. Pepper. There is a legend that Morrison was in love with Pepper's daughter, and that Morrison named the beverage after Pepper for giving him permission to marry his daughter. The theory is doubtful, though, due to the fact that at the time Dr Pepper was created, Pepper's daughter was only eight-years-old (How Did Dr Pepper Get It's Name?).
Another theory on the name is that Dr. Charles T. Pepper gave Wade Morrison his first…...

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