Dior Entry China

In: Business and Management

Submitted By alexxx3004
Words 3028
Pages 13
International Marketing

assignment 1 Christian Dior

Galway Business School Monday, November 25th Alexandra Dervaux

Table of contents

1.Introducing the corporation . o Reasons to internationalise o Models of inernationalisation 2.Analyse the environment o Christian Dior in China PESTEL analysis o Christian Dior SWOT analysis 3.Marketing research

4.Entry modes


Christian Dior

1. Introducing the corportation

Christian Dior SA is one of the most important company in the luxury indutry .It is a french holding wich control several subsidiaries composed by the « haute couture » brand named Christian Dior couture (100% owned by the company ) , LVMH SA (40% owned by the company ). The holding business principal activities are : -­‐Clothes -­‐Wine and spirits -­‐Fashion and leather good -­‐Perfumes and cosmetics -­‐Watched and sunglasses -­‐Fine jewellery The firm count 3448 stores around the world ( France , united states , Japan , Asia …) including 213 Christian Dior couture stores . In decembre 2012 the turnover for the group was 22,807 billions,and the turnover…...

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