Dior Entry China

In: Business and Management

Submitted By alexxx3004
Words 3028
Pages 13
International Marketing

assignment 1 Christian Dior

Galway Business School Monday, November 25th Alexandra Dervaux

Table of contents

1.Introducing the corporation . o Reasons to internationalise o Models of inernationalisation 2.Analyse the environment o Christian Dior in China PESTEL analysis o Christian Dior SWOT analysis 3.Marketing research

4.Entry modes

5.References

Christian Dior

1. Introducing the corportation

Christian Dior SA is one of the most important company in the luxury indutry .It is a french holding wich control several subsidiaries composed by the « haute couture » brand named Christian Dior couture (100% owned by the company ) , LVMH SA (40% owned by the company ). The holding business principal activities are : -­‐Clothes -­‐Wine and spirits -­‐Fashion and leather good -­‐Perfumes and cosmetics -­‐Watched and sunglasses -­‐Fine jewellery The firm count 3448 stores around the world ( France , united states , Japan , Asia …) including 213 Christian Dior couture stores . In decembre 2012 the turnover for the group was 22,807 billions,and the turnover…...

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