Cross-Cultural Perspectives

In: Business and Management

Submitted By zcherchian
Words 1135
Pages 5
Cross-Cultural Perspectives
ETH/316

Cross-Cultural Perspectives Microsoft Corporation, ranked number 120 of the largest global corporations by Fortune 500 in 2011 (Fortune Global 500, 2011), is one of the worlds largest corporations. Founded in 1975 by Bill Gates and Paul Allen, the company rapidly developed over the years and reached 89,000 employees, $62 billion in revenues, and offices across the globe by 2011 (Fortune Global 500, 2011). From their initial headquarters in Albuquerque New Mexico, Microsoft steadily increased their offices across the United States to more than 100 countries. The expansion into different countries is a challenge to the Microsoft Corporation as it means meeting new cultures, lifestyles, languages, and people. Research must be conducted followed by a working strategy to integrate these new cultures and ethics into Microsoft’s. Microsoft’s homepage presents a summarized version of their culture. “As a company, and as individuals, we value integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect” (Microsoft Corporation, 2011). Microsoft also presents their official responsibilities that is part of their ethical obligations. “We hold ourselves accountable to our customers, shareholders, partners, and employees by honoring our commitments, providing results, and striving for the highest quality” (Microsoft Corporation, 2011). When endeavoring into new countries and cultures, it is important for new employees to understand and accept Microsoft’s culture and ethics. Microsoft products are used worldwide. When Microsoft decided to open an office in Lebanon, the majority of the computers ran on Microsoft Windows and Microsoft Office was the most popular word processing, spreadsheet programs. However, the problem was that there were plenty of pirated…...

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