Critical Path Whistler Ski Resort

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Sustainable Companies Sustainable development is a concept that looks to meet “the needs of the present without compromising the ability of future generations to meet their own needs” (Lawrence & Weber, 2011, p. 223). Weyerhaeuser and The Stow Company are two companies that are known for their production of sustainable products and their commitment to social responsibility. Weyerhaeuser has been in the business of making wood products for over 100 years. During this time, their commitment to the sustainability of the environment has been unwavering. Weyerhaeuser has always been concerned with the sustainability of the forests that they log and as environmental concerns have arisen and technological advances have been made, they have adapted their sustainability goals to include such things as a 10 percent reduction of waste water discharge, a 40 percent reduction of emissions, a 20 percent energy efficiency improvements in their facilities, a 10 percent reduction in solid waste, and a supplier code of ethics (Progress towards sustainability, 2011). Weyerhaeuser’s efforts to improve their social responsibility commitments has helped them to increase their net sales, revenues, and net earnings despite the housing market slump over the past 5 years (Financial results, 2011). Weyerhaeuser’s vision and mission statement is “to release the potential in trees to solve important problems for people and the planet. We do this through strong leadership, unwavering values, and a talented employee base. We invite you to enjoy our company's rich history of environmental stewardship, customer commitment, and community involvement” (Company, 2011, para. 2). Their vision statement clearly states their commitment to the environment, their employees and to society and it is reinforced by their strategic goals and their business plan. Weyerhaeuser believes it is not…...

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