Country Notebook

In: Business and Management

Submitted By troykidd
Words 590
Pages 3
Country Notebook – Part A

A. OVERVIEW OF COUNTRY/BUSINESS ASSIGNMENT – 5% OF PROJECT GRADE
1. Describe relevant factors of the business (this is a modified version of the Notebook: I. CULTURAL ANALYSIS, subsections I. & II.)
Company name:
Golan Heights Winery

Chief Executive Officer:
Anat Levi Rushansky

Location:
Katzrin on the Golan Heights.

History
Founded in 1983 in Katzrin on the Golan Heights.
Golan Wines held 18 percent of the domestic market and 38 percent Israeli exported wines. Exported 20 percent of production to 25 different countries!
In 2012, Golan Wines was a company owned by four kibbutzes and four mochas who managed the vineyards.
As consumers were moving into the middle and upper classes, consumer consumption increased exponentially. Consumers directed towards international brands and demanded the world’s best products; including wine. New distribution outlets and exposure of China’s affluent middle classes to overseas travel has created a market for good wines.
Product(s)
Three distinct labels:
• Yardmen
• Gala
• Golan
Marketed Wines:
• Yarden Cabernet Sauvignon
• Yarden Pinot Noir
• Yarden Syrah
• Yarden Mount Hermon Red
• Yarden Katzrin Chardonnay
• Yarden Sauvignon Blanc
• Yarden Viognier
• Yarden Geweurztraminer
• Yarden Mount Hermon White
• Yarden Heights Wine
• Yarden Rom
• Yarden C.S. El Rom
• Yarden C.S. Yonatan
• Yarden Syrah Tel Phares

Current international activities, if applicable:
China and Israel now promote cross cultural learning and effort.
• In 2009, an “Experience China in Israel” festival was held to celebrate the bond between the two countries.
In 2010, China has become the world’s largest exporter; second largest economy in the world.
• China’s beverage industry was among the country’s fastest growing sectors.
Accession to the WTO gradually removed market barriers and…...

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