Corporate Communications

In: Business and Management

Submitted By ninsss
Words 1841
Pages 8
nications
The Evolution of Corporate Communications
Paul Chin
10/26/2005
|[pic][pic]|
|[pic] |

Trying to get a message across to every employee in an organization is a lot like trying to control kids in a school bus: some will listen; some will hear but misunderstand the message; and some will ignore the message altogether and later complain, "But nobody told me."
Communicating to hundreds, sometimes thousands, of employees within an organization is no small feat. This challenge is further complicated in organizations with a global presence, where corporate headquarters is responsible for delivering the same message to satellite offices in geographically dispersed locations. But it's not enough to just create the message.
Effective corporate communication involves not only the message itself, but also the medium that carries and delivers it. It's these two components of a communication that dictate whether employees will receive and understand it. But don't fool yourself in thinking that there's some long process of deliberation when they receive one of these messages. Most corporate communications will grab the attention of an employee for no more than a few seconds — if at all. It's within that very narrow window of opportunity that they will decide whether to read something or toss it aside.
Employees are processing more information than ever before — information dealing with their projects, their clients, and their industry as a whole. With all this information competing for employees' attention, does a single corporate communication stand a chance of making it through?
Effective Communication
Organizations have struggled to find the best way to get company communications to their employees for years. These communications can range from notices of service interruptions to announcements of corporate events. But is anyone really listening?…...

Similar Documents

Corporate Communication

...Apple Inc. Company Profile Established on 01st April 1976, and incorporate on 3rd January 1977 with its subsidiary companies, Apple Inc. (formerly known as Apple Computer, Inc.) engages in designing, developing and promoting mobile communication and media devices, personal computers and portable digital music players. The company’s products are sold worldwide through its retail and online stores, direct sales force and many other distributors. Their products, services and programs have been specially designed to target education customers. Apple operates in key five areas; America, Europe, Japan, Asia-Pacific and Retails, which focuses on Apple-owned retails stores worldwide. (Apple Inc) With its continuous success throughout the world, Fortune Magazine has named the world’s most admired company in the world from 2008 to date. (Apple Inc.) Mission Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. (What is Apple's vision and mission?) Vision Apple......

Words: 2408 - Pages: 10

Effective Corporate Communication

...Now more than ever there is a need for a command of communication in the workplace. A great many factors go into communicating effectively today including people, place and all situations that may arise in the business world. With rampant unemployment, an uncertain economy and now devastation losses suffered by victims of the recent hurricane on the East Coast. Management must work extra hard to maintain a positive and motivating work environment. A strategic approach to communication would help accomplish this. Having a good foundation for any communication plan would lead to greater success as a manager. As with any position of responsibility, a manager should get feedback from his surroundings in order to determine the overall sentiment of the climate in the workplace and consider it in any type of communication. This would set the mood for any proposed contact with the staff. Openness and trust should dominate any manager’s communication plan so as to instill a feeling of security in a workplace. If there are overall concerns of layoffs or downsizing due to the lagging economy the manager should do his best to maintain his honesty and integrity and be straight with people. Adopting an “all is well, remain calm” attitude would not instill confidence if it were obvious that revenues were falling and business were trailing off. Corporate culture is a prevailing factor in all communications. The culture is what employees come to expect when it comes to how......

Words: 1055 - Pages: 5

Resume La Communication Corporate

...Évolution des concepts de la communication Le monde des communications a beaucoup évolué au cours des dernières décennies et celui-ci varie au rythme de ses utilisations. Auparavant, le modèle « télégraphe » mettait surtout l’emphase sur le message communiqué : un émetteur envoyait un message à un récepteur. Basé sur un modèle très linéaire, ce type de communication est caractérisé par l’intervention passive du destinataire dans le processus communicationnel. Avec le temps, la communication est passée en mode « orchestre », reposant dès lors sur la manière dont le message est communiqué et non simplement sur son contenu. Désormais, tant l’émetteur que le récepteur participe à la communication. Définition des concepts Avant de déterminer quelles stratégies sont utilisées dans le domaine des communications, il est essentiel de faire la distinction entre les termes « communication institutionnelle », « communication corporate » et « communication d’entreprise », ces trois concepts étant souvent confondus. La communication institutionnelle réfère aux messages émis par une entreprise citoyenne qui désire se présenter comme une institution, et ce par le biais de ses valeurs et de sa mission. La communication corporate, qui englobe la communication institutionnelle, renvoi pour sa part au type de communication où l’entreprise parle d’elle-même, de sa mission, de son identité, et de ses valeurs. L’objectif principal de ce type de communication est d’affirmer l’identité de......

Words: 1043 - Pages: 5

Corporate Communication

...Introduction Communication can be defined as the transfer of message from one person to another. Communication generally helps in the transmission of information’s, ideas, opinions and feelings. Due to communication, understanding is easy and misunderstanding can be avoided. Communication is very essential in personal and professional life. Communication is part of everyday life and plays an important role in business world today, especially in corporate organizations Communication is all about making a space for discussion and talking about how you feel as opposed to just saying what the other person did wrong. It’s about expressing how we feel and how we make people around us feel. Communication is the most suitable way of conveying messages within an organization. There are different types of communication which can be used. Communication can either be neither formal nor informal, according to the occasion the type of communication used can vary. Therefore, effective communication is very important in corporate organizations. The significance of communication is critical to the achievement of your business because you need to influence out in order to achieve your duty. 2. Communication Communication is actually a sharedprocedure of getting mutual understanding, in which people exchange information. Communication can be of two types: 1) written communication 2) oral communication 2.1 Written Communication Written......

Words: 2012 - Pages: 9

Corporate Communication

...Corporate Communication – Tesco Endorsement A recommendation to promote a product in an advertisement which is usually done by a respected known celebrity Endorsement A recommendation to promote a product in an advertisement which is usually done by a respected known celebrity Corporate communication is the set of activities involved in managing and composing all internal and external communications aimed at creating attracting stakeholders on which the company depends on. There are different types of corporate communication that a business can use to get their message out to the audience; Sponsorship The act of sponsoring, which can be officially such as sponsoring a company e.g. a football club or financially). Sponsorship The act of sponsoring, which can be officially such as sponsoring a company e.g. a football club or financially). Slogans 1. A short and striking or memorable phrase used in advertising. Slogans 2. A short and striking or memorable phrase used in advertising. Livery Special uniform worn by an official member of an organisation or business Livery Special uniform worn by an official member of an organisation or business Logo A symbol or other small design adopted by an organization to identify its products. Logo A symbol or other small design adopted by an organization to identify its products. Brands A type of product manufactured by a company under a particular name Brands A type of product manufactured......

Words: 686 - Pages: 3

British Airways Corporate Communication

... British Airways Corporate Communication Contents 1. Summary ......................................................................................................................................... 3 2. Introduction .................................................................................................................................... 4 3. Corporate Communication Strategy ............................................................................................... 5 4. External Communication................................................................................................................. 7 5. Internal Communication ..................................................................................................................... 8 6. Corporate Image, Identity and Reputation ..................................................................................... 9 7. Conclusion..................................................................................................................................... 11 8. Biblograpghy .................................................................................................................................. 12 Any organisation that fails to realise the need and importance of communication (corporate communication) is certain to fail in this highly competitive corporate world. An organisation needs to define their corporate image as a means......

Words: 3021 - Pages: 13

Corporate Communication Strategies

...The following study is based on Orange’s corporate communication. Corporate communication is something which involves various types of management functions which are related to organization’s internal and external communications. Based on the organization, corporate communications involves public relations, advertising, technical communications, training and employee development, marketing communications, management communications, philanthropic activity, crisis and emergency communications etc. In Steyn's word, "Strategic management theory differentiates between enterprises, corporate, business-unit, functional and operational strategy. With reference to these strategy levels, corporate communication strategy is conceptualised as a functional strategy, providing focus and direction to the corporate communication function. Corporate communication strategy is seen to be the outcome of a strategic thinking process by senior communicators and top managers taking strategic decisions with regard to the identification and management of, and communication with, strategic stakeholders" (Steyn 2000a). 1.1 Discuss the purpose of corporate communication strategies. In simple words, for any organisation the main and basic purpose of corporate communication strategies is to achieve its corporate objectives. In the case of Orange, the scenario was a bit different with lot of difficulties in 1994 at the time of its launch. Because they were the last entrant in the market at that time......

Words: 3357 - Pages: 14

Corporate Communications

...Corporate Communication Article Summary Technology Transforms Corporate Communications Tina Kelly Dr. Wills Southern New Hampshire University OL 690 09/14/2014 Technology and social media is becoming a driving force in the success of businesses and communication within them and their consumers. While these new media options compete with corporate efforts to reach today's increasingly distracted audience, Crescenzo said they also create new opportunities to not only connect and share information, but also to create new relationships and gain valuable feedback. Never accept these words again: 'That's the way we've always done it around here.' Because the way you've always done it doesn't work anymore. Kirby, L. D. (2012, Apr 12) This article enlightens readers on using social media and technology to improve communications internally and externally. In nearly all organizations, employees serve as the first audience of communication that could possibly be the demise or gainful future of the organization. Crescenzo has an idea of implementing a social network strictly for employees. Within this social network employees are able to vent and voice their complaints they have noticed within the organization, without fear of being reprimanded. Studies have shown that this system has decreased the amount of gossip and downgrading the company in the public eye. Also within the social network employees will be the first to see advertisements, publications, etc. This......

Words: 716 - Pages: 3

Corporate Communication

... 3 2. Corporate communication, Corporate objectives & Branding 4 3. Internal Communication 7 4. External Communication 9 5. Corporate communication Strategies 11 6. Conclusion 13 7. References 14 Introduction Future of an organization will depend on how it is viewed by its key stake holders such as shareholders, customer, investors & employees. It has become one of the core objectives to building, maintaining & protecting the reputation of the company by the corporate communicators, considering the globalization & current financial down turn. Further corporate communication can be consider as a strategic tool for an organization to gain a competitive edge over its rivals. Effective communication is required to achieve the......

Words: 2068 - Pages: 9

Corporate Communications

...Corporate Communications Mrs. Cynthia Kamasa-Quashie Due December 4, 2013 Final: Chapter 4 Summary Chapter 4 discussed the importance of identity, image, reputation, and corporate advertising within a corporation. In the Merriam-Webster dictionary, identity is defined as the qualities, beliefs, etc., that make a particular person or group different from others. “Corporate and brand identities are an expression and reflection of an organization’s culture, character, personality, and its products and services; inspiring trust with consumers, employees, suppliers, partners and investors” (“The Importance”). The identity of a corporation helps the organization inform its constituencies who they are; it is how they differentiate themselves among other organizations. Establishing an image helps corporations better express their identities. When discussing image, the term logo is introduced. Argenti P. stated that logos are important due to their visual nature. “This visual element symbolizes the brand and can play a large role in establishing an emotional connection with the product” (Kenni Z. 2011). In other words, the image of a corporation is how it identified. For example, the golden arches forming the shape of the letter “M” is how McDonalds is identified among its constituencies. “To stand out from their competitors, every company needs to have a good brand image, to create a niche in the client’s mind by having a unique, pleasing appearance and identity” (“What is......

Words: 776 - Pages: 4

Corporate Internal Communication

...Plan 8 Summary of Project 8 References 10   Corporate Internal Communication for XYZ Company Abstract The business problem to be solved is how to improve business processes, employee engagement, business development, enabling global collaboration, enhancing project collaboration, and reduce IT costs for a greater opportunity and genuine, measurable success of the company. Company Background XYZ is a fully integrated engineering, architecture, construction, environmental and consulting firm with a multidisciplinary staff of more than 3,000 professionals worldwide. With annual revenues of $1.9 billion, XYZ is a network of highly skilled engineers. Founded in 1922, XYZ pitching their engineering solutions to municipalities across the country and putting to work its precise technical skills, their success continued for decades. The company needs to improve communications between corporate and employees at head office, its 55 regional office throughout the countries, and 3 branches outside the country. Business Problems XYZ needs access to timeous information to respond quickly to an uncertain business environment. The executives and managers are feeling overwhelmed by the huge amount of information generated by the company. In order to react quickly to changes in the environment and to make effective business decisions, they have to be able to pass through their way easily through the mass of corporate information. For a professional services firm......

Words: 2013 - Pages: 9

Corporate Communication

...superior products will not sell unless they satisfy consumer wants and needs. If companies clearly recognize, their vision and the customer needs, marketing concept and strategic plan will be based on it and serve customer needs and wants effectively and efficiently. No matter which concept the organization is adapted in, the aim of them is only for revenue. In that markets like there are many competitions, selling orientation can be unacceptable because the customers will not choose the products that are not doing research in customer needs and market orientation. 3 Although the goal of B2B marketing is to convert prospects into customers, the process is longer and more involved. A B2B company needs to focus on relationship building and communication using marketing activities that generate leads that can be nurtured during the sales cycle. B2B companies use marketing to educate various players in the target audience because the decision to purchase is usually a multi-step process involving more than one person. Business-to-business sales also provide another example of a sales-oriented business approach. Companies develop products that may benefit a business and then rely heavily upon aggressive marketing tactics to sell them. Examples of products sold in this type of market can include advertising sales or technologies such as point-of-sale software and machinery that will allow the business to run more efficiently and profitably. Chances are the business owner was not......

Words: 696 - Pages: 3

Corporate Communication Plan

...Corporate Communication Plan Bus 475 Communications Plan In the business environment it is essential for organizations to communicate their mission, vision, goals, and objectives to all employees and their audience. The most effective way to communicate is through a communications plan. A communications plan is a powerful management tool that when properly written with strategic integrity, alignment, and focus allows all employees and the audience to understand the vision and direction of the organization. An organization with a well developed communications plan will support the organization’s goals and objectives. Communications plan increases employee motivation; it creates awareness, understanding, acceptance, and it also equips personnel with knowledge and motivation to perform their roles effectively. Communications plans must be written in a way that fits the organization; however, there are basic guidelines to help management create an effective communications plan. The first step is to bridge the gap between where the organization is and where it want to go; this is accomplished by shaping the communications plan around organizational goals and how the communications objectives will help achieve said goals. Secondly, objectives should be set at the beginning of the plan; they should be specific, measurable, and attainable. The next step is to identify key messages; the basic facts the organization wants to communicate and the way they want people to...

Words: 690 - Pages: 3

Corporate Communications

...Conditions Communications Strategy: Victoria’s Secret Jasmine Rhodes Southern New Hampshire University Conditions Communication Strategy: Victoria’s Secret In December of 2011, Bloomberg News published an article that brought up allegations against Victoria’s Secret regarding one of their overseas suppliers. The news report stated that child labor laws were being violated by their cotton manufacturer in Burkina Faso, which is an undeveloped country located in West Africa (Simpson, 2011). This cotton is used in a small portion of VS panty styles, and the brand chose this supplier because they were certified as a Fairtrade, organic rain-fed, and pesticide free cotton. They also chose this supplier because this country struggled with poverty, and wanted the opportunity to create “life-changing opportunities for some of the world’s poorest women (lbrands.com).” According to the US Labor Department, Burkina Faso has had multiple reports of child labor instances, including forced child labor or forced labor among their women (Levs, 2011). After hearing these allegations, it was necessary for VS to take action immediately in addressing this matter, and they responded with an investigations of the UNPCB, the government of Burkina Faso, and Fairtrade International (lbrands.com). Their quick action was needed in order to show that they took the matters seriously and to prevent tarnishing the brand image. In times of crisis, there is a need for......

Words: 1525 - Pages: 7

Corporate Communication

...now, has changed almost seven different logos: latest model of logo of Kodak is formed from one of the simplest logos are on the market. Nowadays Kodak among its competitors is less attention in public. So it should give an enormous development in its products and promotions. It can change the logo and start a new advertising to increase the customers and profit. A change in advertising is one of the ways to create a communication between Kodak and public. Also media can influence in the company's market and display new logo of company in media is an effective way to identify company with new logo. As suggestion, new logo can be in different color according to previous logo and company industry examples like this: This logo is the name of the company's assertion and the company's product that also helps to the customers in less time fiddling assessment the company. Reference: Paul A. Argenti. Identify, image, reputation, and corporate Advertising .Develop Design and Name . chap 4 .pp 67-92. http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/ 2.4 Develop prototypes 1. Technology Innovation For many years, the film is almost synonymous with Kodak, Kodak also is the survival of Kodak "satellites." However, in the world with no need film digital technology sprung up, and the scenery of the ship for a century "industry aircraft carrier", feel the huge market competition. Although in China and other developing nations, people still......

Words: 4721 - Pages: 19