Content

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ioninteractive.com

MARKETING
Idea Book for Turning Content into Conversions

C NTENT
CREATE ENGAGE MARKET STRATEGIZE

Landing Pages for

Content is clearly king.
That passion to learn is the fuel of content marketing. Valuable content spreads like wildfire—providing opportunities for the brands behind the content to capitalize on their blogs, white papers, infographics, webinars and slide decks. This guide to Landing Pages for Content Marketing takes a practical look at exactly how to deliver measurable, significant conversions for each of the major categories of content. Beyond the narrow view of dumping your content, behind a lead capture form (often called “gating the assets”), there exists creative ways to up-sell and cross-sell content to convert your audience’s attention into business results. This approach preserves the social and organic viability of content, while improving its business value. It also adds a new ROI layer of measurement and comparison to content marketing initiatives. For each category of content, we give you a couple of tactics —letting you get your feet wet with one before jumping into another. Everything here is designed to deepen engagement and participation with your brand while providing you with
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Across markets and personas, people have an insatiable appetite to consume information. measurable results from your content marketing initiatives—driving qualified leads & sales for your organization. The Fair Exchange of Content All of the concepts in this guide are predicated on content having perceived value. Value is established and communicated with relevance, design and substance. Value to your organization doesn’t always translate to value from your audience’s perspective. The fair exchange of content means that the perceived value of the content is proportional to the…...

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Content Managment

...Executive Summary In today’s businesses world, Content Management has become one of the major factors which include the sharing of data, the storage of data and the ability to generate reports on the fly or automatically. OpenText being one of the major leaders on Content Management with 17 years experience provides support for users by providing an ECM Suite which deals with different types of content management for businesses. Support includes enterprise content as in business documents, sensitive records, images (audio and video), email, reports and much more. In 2010 The North City Council in New Zealand decided to go live with OpenText Document Management software namely the eDOCS Edition and OpenText Records Management which is used by 450 staff. “The software is being used by approximately 450 staff across all business areas of the Council.” (Scoop, 2010) Alfresco provides an alternative to CMS by being Open source software while also reducing ECM costs up to 96%. Alfresco also provides a feature that works out-of-the-box so users can use the system immediately without the need for costly training which plague some CMS system vendors. Compared to other proprietary ECM systems like OpenText, Documentum and SharePoint, Alfresco is less costly and rate high at certain levels of content management. Alfresco also provides an online-community that is there for support and also blogs which are easily accessible for information.......

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Information Content

...Advance Questions Information content of equity analyst reports Required reading: Page 245-259, 276-281 The following questions would help you read through this paper and prepare for the discussion of this paper in class. 1. How does a typical analyst report look like? What are the major signals that you can use / construct for trading purpose? Analyst report: is the culmination of a process that includes the collection, evaluation, and dissemination of information related to a firm’s future performance. * The majority of analyst report includes 3 key measures: * 1) earnings forecast * 2) stock recommendation (buy/sell/hold) * 5 Distinct Recommendations: strong buy, buy, hold, sell, strong sell (For each recommendation, assess whether to upgrade, iterate or downgrade) * 3) price target * These reports frequently present extensive quantitative and qualitative analysis supporting the summary measures. (R2, regression, etc) When we read analyst reports, we have to be suspicious, since their analysis differ and might have access to only popular information. 2. How to measure the accuracy of price targets? Can you construct other measures of your own? We consider a price target prediction to be accurate if the analyzed firm’s stock price equals or exceeds the 12-month projected price at any time during the year following the release of the report. Construction of other measures: you can take the average of the 12...

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Content

...Plan the Content The text of the website is abbreviate which easy for those who are not very good in reading. In then website there have some friendly tone and active voice such as thank you. The website does not include any transitional words. The photograph of the website is clear which can deliver a message or prompt an action towards customer. This is because customers need to see the product clearly before make any payment. The photographs of the website are in high-quality. A high quality photo will attract more people to visit the site, especially marketing website. How to Attract Customer The website has promotion set. The promotion set can help attract customer as there are deduction in price. The cheaper the price, the more customers will come to buy the product. Next is our website is user friendly. It is easy to use and high computer knowledge is not necessary needed to browse through our website. However, the website has a good public relation between customer and the seller. Customer which has problem can simply browse through the Contact Us page to get our information, so that they will feel more safe when making purchase with the seller. The picture in use is clear and easy to identify. This will lead to more visitors to visit the site. The details of the products are clearly stated, therefore customer will easy to see and understand. User will visit the website if the website is interesting and user friendly....

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Content Structuring

...Content Structuring Structuring lesson content in order to help students organize key concepts and related details is a crucial element in a student’s learning process. The use of graphic organizers is one way to help facilitate this learning process. Graphic organizers are visual representations of ideas, information, statistics, and/or knowledge. Venn diagrams, concept maps, network trees, and sequential maps are a few examples of graphic organizers. Using graphic organizers aid students in organizing, arranging, and categorizing complex information into manageable components. According to Gary D. Borich, “An advance organizer [graphic organizer] gives learners a conceptual preview of what is to come and helps prepare them to store, label, and package the content for retention and later use.” (2007, p. 271). Extensive research suggests that the use of graphic organizers make the learning process easier to comprehend for all learners. Borich states, “Advance organizers have been found especially helpful for students from diverse culture and English-language learners…” (2007, p. 271). Organizing and introducing a graphic organizer for class use involves preparation. As an educator, it is imperative to organize and comprehend the concepts to be taught to the students. Once the information is gathered and understood, a specific learning objective can be formed. The learning objective is presented to the students in a clear and concise manner. ......

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Content Marketing

...Unit 5 – Content Marketing Business-to-Business marketing - MKT301 For the unit 5, we are to discuss why Content Marketing has become the new rage of B2B marketers. I wanted to start out with a definition of B2B Content Marketing that made the most sense to me, let us call it a dumbed-down explanation. Here is my favorite: “Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.” (Pulizzi, 2012) Though the definition is a couple years old now, I still think it is relevant. It is not necessarily about putting out information YOU want to promote, but constantly adding information (content) that your target market (buyers of your product) are looking for and interested in so they have a connection to your company and look to you when researching and sourcing new products. I found it interesting that there are so many tactics, ways to get out your content, for B2B marketers to utilize. Here is a great infographic: [pic] Reference: Pulizzi, J. (2013, October 1). 2014 B2B Content Marketing Research: Strategy is Key to Effectiveness. Retrieved from http://contentmarketinginstitute.com/2013/10/2014-b2b-content-marketing-research/ It is no......

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Web Content

...Contents 1 Understand how business and consumer purchase transactions differ 2 1.1 Describe the purchasing process used in b2b and b2c 2 1.2 Explain how use of professional buyers affects the buying process 3 1.3 Analyze variables in purchasing 5 2 Understand EDI and Electronic transactions 6 2.1 Explain how electronic transactions can reduce paperwork and delay 6 2.2 Examine how EDI has developed and laid the foundations for b2b e-business 7 2.3 Evaluate the use of different Electronic Payment Systems 8 3 Be able to demonstrate the benefits of electronic transactions to supply chain management 10 3.1 Create a diagram for an e-business supply chain 10 3.2 Write a report on the advantages of e-procurement 11 3.3 Present an analysis on the flow of information in a typical logistics operation 13 3.4 Demonstrate the benefits of electronic processes in integration of supply chain management 14 4 Understand issues in e-business including quality recruitment and security decisions in an organization 15 4.1 Explain how the issues of trust and security apply to supply chain management and other e-business operations. 15 4.2 Evaluate how the internet can be used for communication with prospective/current employees 18 4.3 Assess the issue of quality for an e-business 19 4.4 Review the development of the internet technologies on b2b industry networks and b2c markets 21 References 22 1 Understand how business and consumer purchase transactions......

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Multimedia Content

...Multimedia content is something that is presented thru video or audio image. It could be a video presentation or and image with sound in it. There are a lot of formats available to develop all sorts of multimedia content. Many of them are implemented to the current websites. Most of companies that advertise on the internet attach promotion videos or images of their products in order to be able to display them to the customer in the best possible way. Multimedia elements are necessary to deliver the best user experience which could often be the selling point. Multimedia elements can be either a still image or animation which is made of a series or still images. Another multimedia components can be a video footage captured with a camera. Interactivity in multimedia is when then media receives input from the user as form of communication and then interpreters that information to process calculations that create an output to be displayed back to the user. The two way communication between the user and media content allows the developers to create more advanced and user friendly interfaces. Major developments in multimedia technology was the release of laser disk technology that enabled the user to access high quality analogue image on the computer screen. The fall of the hardware costs made these technologies more widely available which led to massive expansion of the internet and video games industry that allowed this industry to develop rapidly and create competition to......

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...assist auditors and other users in evaluating the reasonableness of the amounts shown in the financial statements. Analytical review procedures can help the auditor in gaining an understanding of the client’s business, plan the engagement, identify unexpected relationships among accounting data and provide substantive audit evidence. Reproduced from: The Canadian Institute of Chartered Accountants, “Research Report: Using Ratios and Graphics in Financial Reporting,” The Canadian Institute of Chartered Accountants, 1993, p. 13. Academy of Accounting and Financial Studies Journal, Volume 19, Number 3, 2015 Copyright of Academy of Accounting & Financial Studies Journal is the property of Jordan Whitney Enterprises, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. ...

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Controlling the Content

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Content Priorities

...CONTENT PRIORITIES: Clarifying Content Priorities Holly Williams Grand Canyon University: SED-455 May 4th, 2012 Clarifying Content Priorities Theoretical Camps | Definition | Strengths | Weaknesses | Personal Position | Traditionalist | A traditionalist curriculum is more standards focused and organized around subject matter. Traditionalists have set structure for their lessons and very rarely deviate from it. | The strengths of a traditionalist classroom are that the standards that need to be achieved will be achieved. Their classrooms are very subject driven so that they will ensure maximum learning for their students. | The weaknesses that I can see are that they leave little room for the students to enjoy what they are being taught, as well as they do not identify the individual learning needs and styles for their students. This creates a distance between teacher and student. | When it comes to a traditionalist theory I feel that it is too conservative for me. I like that the standards are always number one, but there needs to be some type of fun in the process of learning. | Conceptual Empiricist | Conceptual Empiricist curriculum is based almost solely on theory. Conceptual Empiricist, “…analyze current situations and suggest alternatives to current patterns and experiences that comprise most curricula.” (Ruck, Marlon 2012) | Conceptual Empiricist focuses more on current situations within the classroom which makes for a better classroom as a......

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...Content Environmental turbulence refers to the amount of change and complexity in the environment of a company. The level of environment turbulence is affect by the amount of change in environmental factors, such as physical, cultural, demographic, economic, political, technology, governmental regulations and etc. The company which can perform a high performance even in a high turbulence environment will be success in the market. The AirAsia Berhad is successfully had a high performance in the previous turbulence environment it faced. Now, the AirAsia Berhad had become the leader in the lowest cost carrier in the airplane industry. Cost Leadership Strategy Datuk Tony Fernandez as CEO of AirAsia Berhad said his philosophy is very clear: before a business can grow, it needs to have its costs under control. It must be cost-efficient and profitable, and it must create value. Costs that do not add value must be contained, reduced and even eliminated. It means that AirAsia can be growing in the airline business if they can control their cost. The cost that they have to running there must be efficient and reliable. Everything that can make inefficiencies must be reduced and possibly to eliminate. AirAsia can be possibly competing with other airplane industries if they can make efficiencies to reduce cost and make the low possible fare than other airplane industries. Alignment with what Datuk Tony Fernandez said AirAsia business strategy was centered on cost leadership......

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