Communication Research in the Philippines

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Communication Research in the Philippines: Issues and Methods by Elena Pernia is a useful and practical resource on research for a novice or an expert on the field. It can serve as a step by step guide to a neophyte who is still trying to learn the ropes, be it in communication or in research. It can be a reference to the skilled researcher when he needs to think outside the box or simply state a fact. Finally, it can be a good read to people who are just interested on communication as well as research. Although the book was written under the formal writing style owing it to its academic category, at the beginning of each chapter are literary quotations from famous writers/personalities. Thus the inclusion of these excerpts grant the book a light artistic side. Furthermore, these references provide the reader a general overview of the chapter by sparking the reader’s interest on the relationship of the passage on the chapter that he is about to read. The creativity invested by the author on connecting a literary citation to an academic content is laudable. For instance, Robert Browning’s “Ah, but a man’s reach should exceed his grasp, or what’s heaven for?” in Chapter 1 is a translation of why exactly this book was written. It is an allusion of the author’s message to its audience. The book does not only intend to discuss communication research per se but all the other controversies encompassing it. What makes this book distinct from any other communication research book is that its ability to be an ingenious work. Its flexibility on being an academic reference at one point, a handbook on another and finally a literary piece is exemplary. The sequence goes from simple to complicated which takes into account the type of reader, be it a browser who is just looking for something, a proofreader looking for mistakes, or a scholar looking for a specific information.…...

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