Coffee Roasters

In: Business and Management

Submitted By Nijo
Words 867
Pages 4
Drum roasters

Drum roasters series NEPTUNE

As world market leader for the manufacture of roasting machines, PROBAT cannot only look back on a long tradition but also sees itself with the responsibility to drive forward innovations. As well as centrifugal roast­ ers and tangential roasters, drum roasters, among other things, have been in the PROBAT range for well over one hundred years. The first drum quick roasters were produced in Emmerich as early as 1884. The drum roaster R successfully established itself in the market in 1967. With the modern NEPTUNE series, the drum roasters have been pre­ senting themselves with new brand names – just like the other PROBAT products – since the beginning of 2007.

The drum roasting procedure
The roasting procedure for NEPTUNE roasters combines a range of posi­ tive characteristics which can be described as follows: The green coffee is filled in batches using the feeding funnel. The roasting supply air is conducted both through as well as around the roasting drum for heating the roasting product. The contained thermal energy is thus applied 1. conductively via the contact of the beans with the roasting drum (approx. 30%) and 2. convectively via the hot roasting supply air flow (approx. 70%). The roasting drum has guide plates which effect a product flow in the opposite direction to the roasting air. The roasting process can be specifically ended by feeding water whereby pre­cooling of the product is also achieved (except NEPTUNE 200). Afterwards, the drum lid opens for emptying the roaster and the roasted coffee cools in the provided cooling sieve gently using ambient or outdoor air.

Other roasting procedures

Tangential roasting procedure

Centrifugal roasting procedure

Drum roasting procedure

Innovative
The uniformity plays a large role for coffee roasting. The NEPTUNE series implements this requirement…...

Similar Documents

Coffee Mountain Roasters

...COMPANY INFORMATION Name :: Green Mountain Coffee Roasters, Keurig Coffee Website :: www.greenmountaincoffee.com, www.gmcr.com, www.keurig.com Industry :: Processed & Packaged Goods- Coffee Makers BACKGROUND & HISTORY Green Mountain Coffee Roasters, Inc. (GMCR) was founded in 1981 as a small café and combined with Keurig in 2006 (About GMCR, 2004-2009). GMCR produces specialty coffee and coffee makers; Keurig is the maker of a single cup coffee maker as well as specialty teas and coffees. Keurig was founded in 1998 on the concept that one should be able to make coffee one cup at a time rather than one pot at a time (Coffee.org, unknown). Today, GMCR has acquired and merged with several specialty coffee brewers and Keurig licenses the patents for creating single cup, or K-cup, coffee packages including Dunkin Donuts and Starbucks coffee (Dess, Lumpkin, Eisner, & McNamara, 2012). SWOT ANALYSIS Strengths - Brand strength - Unique & large variety of products - Customer loyalty - Environmentally conscience, socially responsible - Innovative products and research - Strong growth potential - Product consistency Weaknesses - Not a strong online presence - Supplier dependence - Concentrated customer base - Single product line - Returns - Keurig defects - Capacity constraints Opportunities - Expanding to new markets - Collaborations - Increased purchases - Keurig Acquisition - Expansion to hotels and businesses - Expand suppliers Threats - Intense...

Words: 1017 - Pages: 5

Venezia Coffee Roasters - Business Plan

...VENEZIA COFFEE ROASTERS - BUSINESS PLAN No t e b o o k: ENgen C re a t e d : Ta g s : U RL : 2/24/2013 3:12 AM Upda te d: Coffee, Examples, Marketing, Planning 2/24/2013 3:17 AM http://ww w .referenceforbusiness.com/business-plans/Business-Plans-Volume-… VENEZIA COFFEE ROASTERS - BUSINESS PLAN 14600 Waterfront Drive Kennebunk, ME 04043 Two seasoned coffee roasters found their niche in a seemingly saturated market. This plan illustrates that their specialty lies not only in their roasting methods, but also in their socially responsible business practices. Their mission is to balance the needs of their customers, their environment and the coffee growers. Venezia Coffee Roasters' detailed financial tables showcase the preparation needed to make them a competitive small batch coffee roaster in the New England region. STATEMENT OF PURPOSE DESCRIPTION OF BUSINESS GOA LS AND OBJECTIV ES MANAGEMENT PRODUCT AND SERV ICE SPACE, EQUIPMENT AND LOCATION MARKET INFORMATION/MARKETING COMPETITION FINANCIAL DATA STATEMENT OF PURPOSE Venezia Coffee Roasters seeks loans totaling $56,000 to: purchase equipment and inventory, rent working space, and perform the necessary renovations and improvements, and provide adequate working capital. This sum, together with an additional $23,000 investment from friends and family, will be sufficient to launch a profitable small-batch gourmet coffee roasting company. The initial form of organization will be sub-chapter "S" with a......

Words: 9503 - Pages: 39

Green Mountain Coffee Roasters

...Mountain Coffee Roasters: A Good Cup of Java In the beautiful mountains of Vermont, you will find the home of Green Mountain Coffee Roasters, Inc. (GMCR). In 1981, Robert Stiller, the company founder, while vacationing at a ski resort in Waitsfield, VT found a cup of coffee so good that he bought the company. At the time, Green Mountain was a small, specialty coffee store, and nobody would have imagined that GMCR would become one of the world's leading specialty coffee makers. Today GMCR is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. Reaching this point, however, was not easy and forced GMCR to master their marketing strategies in order to survive the competition. In a time and age when 'environmentally responsible' has become the latest buzzword in social and environmental responsibility is not a trendy marketing move. It is a key concept that has been part of the company's core commitment and values from the time when it was housed in a tiny storefront cafe. In fact, Green Mountain has been named one of the Top 100 Most Socially Conscious Corporations by Business, Inc. for two years running. The company's production plant has been certified organic since 1997, and they remain committed to offering high quality, completely organically grown coffee as a major part of their offerings. In addition to their commitment to organically grown coffee, GMCR supports sustainable coffee......

Words: 1976 - Pages: 8

Green Mountain Coffee Roaster

...Assignment 4-4 Shane Rittenhouse Acct.310 Ann Remely 6/5/13 Issue During the fourth quarter of 2010 Green Mountain Coffee Roasters had some accounting irregularities become known to the public. Green Mountain’s problems all started from how they recognized income, though intercompany inventory and third party vendor. After the SEC inquiry, Green Mountain’s accounting irregularities spanned three fiscal years and three fiscal quarters. Starting with fiscal year 2007 and running through the third fiscal quarter of 2010. In total Green Mountain had five areas of their financial statements in which they did not follow GAAP. The first issue overstated $7.6 million dollars of inventory during the time period, because of an incorrect standard of cost (Dulong, 2010). Next they had a $1.4 million overstated income, because of incorrect accrual amount of incentive programs expenses. Third issue overstated income by $1 million dollars, because of timing classification of historical revenue royalties from third party vendors. Fourth issue overstated $800,000 of income, because of incorrect standards for intercompany inventory cost. Fifth is an understated income of $700,000, because of a failure to reverse accrual customer incentive program. All amounts in this report are amount of pre-income tax earnings. Rule During this time period Green Mountain has violated three rules from the FASB accounting standards codification: inventory measurement, revenue......

Words: 1080 - Pages: 5

Coffee Hause

...Mystic Monk Coffee The Carmelite Order of Monks in Clark, Wyoming, led by Father Daniel Mary, have been selling original brews of coffee throughout the United States for a number of years. Though the sale of exquisite monk-made coffee, catering to the Catholic population in the United States, is fairly profitable, it is not enough to fulfill their goal: to save up $8.9 million in order to buy a ranch so that they can expand their services and accommodations. Currently, Mystic Monk Coffee makes $56,500 per month in revenue, 11% of it being net revenue. With Mystic Monk Coffee’s current strategy, it would take almost 120 years to raise enough for the ranch with only the coffee operations. Direction, Vision, and Mission Father Daniel of the Carmelite Monks of Wyoming desires to expand his monastery through the use of donations and the sale of Mystic Monk Coffee. Currently, Father Daniel has a total of 13 monks who reside in a rectory alongside 42 acres of land which has been donated to the monastery. His vision is to acquire Irma Lake Ranch, which will provide all of the necessary requirements to expand the monastery. In addition to accommodations for 30 monks, the monastery will have a retreat center for visitors, a Gothic church, a hermitage, and provide a convent for Carmelite nuns (Thompson, Peteraf, Gamble & Strickland, 2012, p. C-3). In addition, the ranch would be surrounded by 496 acres of land. The cost of the Irma Lake Ranch is $8.9 million. In order to......

Words: 1861 - Pages: 8

The Coffee Crisis

...Critique of: The Coffee Crisis Abstract For years, coffee has been considered one of the most important crops widely grown in the developing world. Several countries’ economies, specifically countries in Central America and parts of Africa, are highly dependent on this crop as a source of both national income and export earnings. About 25 million people, most of whom are small-scale farmers, rely on coffee as their main source of income. For the past 15 years the coffee industry has experienced severe declines in prices that have impacted economic development in several international markets. This critique explores a case study released by the Kennedy School of Government at Harvard University written on the events and contributing factors leading up to the crisis. The Coffee Crisis Quinlan, Gomez-Ibanez, and Bok provided an in depth depiction of the coffee crisis that hit the nation in the early 2000s that covered the background of coffee production, the origins of the crisis, and alternative remedies (Quinlan, Gomez-Ibanez, & Bok, 2004). The crisis led to severe hardships for coffee growers living in poor countries already struggling with poverty. A reported 25 million farmers in Latin America, Africa and Asia rely on coffee as their main source of income (Quinlan, Gomez-Ibanez, & Bok, 2004). These farmers were forced to resort to extreme measures in attempts to overcome this crisis. Some had to remove their children from school and use them......

Words: 1398 - Pages: 6

Green Mountain Coffee Roasters-Marketing Plan Erobinson

...Green Mountain Coffee Roasters, Inc. (GMCR) Prepared For Gary L. Payne, MBA Sam Houston State University Prepared By Eric Robinson Fall Semester 2013 Part I History The coffee and tea manufacturing industry has become a $70 billion annual global sales commodity (First Research, Industry Overview). Business continues to boom and coffee manufacturers are able to broaden their revenues by reaching new segments and geographic areas through creative marketing initiatives. According to First Research (8/12/2013), the US US coffee and tea manufacturing industry includes about 300 companies with an annual combined revenue of almost $12 billion. That equates to less than one third of the global annual sales. With Starbucks corralling the majority of the upscale retail coffee consumers; Dunkin’ Donuts, the blue-collar, no-frills brand coffee drinker; Green Mountain Coffee Roasters (GMCR) went looking for a way to capture the self-serve specialty coffee consumer in North America and Canada. This customer tends to be a gourmet beverage drinker who doesn’t compromise on taste but likes quickness and convenience. The GMCR state of the art eCommerce portal allows customers to create the ultimate coffee experience in the home, in the office, and in food service environments. GMCR is so committed to the outstanding coffee experience that they purchase some of the highest quality Arabica beans available from the world’s coffee producing regions and match it with the......

Words: 3533 - Pages: 15

Green Mountain Coffee Roasters

...NAME/WEBSITE/INDUSTRY Green Mountain Coffee Roasters, Keurig Coffee/ www.gmcr.com, www.keurig.com / Specialty Coffee-Coffee Makers BACKGROUND/HISTORY Green Mountain Coffee Roasters, Inc. is a leader in specialty coffee and coffee makers, is highly recognized for its award winning coffees, environmentally and socially responsible business practices, and innovative brewing technologies. Green Mountain Coffee Roasters was founded in 1981 by Bob Stiller in Waitsfield, Vermont. In 1993 GMCR goes public and stock opens at $10. In 2006 GMCR acquires Keurig Incorporated, a single cup brewing system for coffees, teas, hot chocolate and apple cider. Green Mountain Coffee Roasters has teamed up with some of the strongest beverage companies and have acquired and merged with several specialty brands such as, Starbucks and Dunkin Donuts. They have also have Keurig licensing the patents for creating the single-serving unit called a “K-cup.” In 2007 Larry Blanford took the position of CEO and President of GMCR while Bob Still remains as Chairman of the Board. 2012 Brain Kelley joined GMCR and was named President and CEO and still holds that position today (www.gmcr.com). Michelle Stacey is currently the president of Keurig Inc. As of December 28, 2013 GMCR net sales were $1,386,670 and their gross profit was $464,047(http://finance.yahoo.com). SWOT ANALYSIS Strengths: * Strong brand name. * Unique and large variety of products in the coffee market. * Environmentally......

Words: 1118 - Pages: 5

Keurig Green Mountain Coffee Roaster Company Strategy Analysis

...Mountain Coffee Roaster Company Content KEURIG Green Mountain Coffee Roaster Company 1 KEURIG Green Mountain Coffee Roaster Company 3 1. Introduction 3 1.1 Product and operation 3 1.2 Stock price 4 1.3 Financial data 4 The revenue from 2009 to 2013 7 Net sale and operating income for each area segments 8 Net sale and operating income for each product catalogs 9 The cost from 2009 to 2013 10 SG&A trend 10 Components of SG&A 11 Comparison: Enterprise R&D Spend 11 Comparison: Enterprise Advertising Spend 12 1.4 Competition 13 1.5 Target market 14 2. The KEURIG Green Mountain Coffee Roaster Company’s Story 14 3. The problems 16 3.1 Problem in the supply 16 3.2 Competition from the distributions 16 3.3 Problem in innovation and successful development 16 3.4 Single experience 17 3.5 Narrow direction for sale 17 3.6 Quality of unlicensed 17 3.7 Narrow market for sale 17 4. Change of Strategy 18 4.1 Increasing the supply chains 18 4.2 Varying the distributions 19 4.3 Improving the business model 19 4.4 Building the relationships 20 4.5 Strength the experience 20 4.6 Expending away from home business 21 4.7 Converting unlicensed 22 4.8 Sharpening marketing message 22 4.9 International expansion 23 Appendix: Extracts from KEURIG Green Mountain coffee Company 10-K report. 24 1. Operating Free Cash Flow 24 2. Long Term Debt-to-Equity Ratio 24 KEURIG Green Mountain Coffee Roaster......

Words: 6488 - Pages: 26

Coffee

...1. Coffee 1. Coffee This chapter defines coffee according to the H.S. code of the Tariff Schedule (Fig. 1-1), covering green coffee beans, regular coffee, instant coffee, and extracts, etc. Coffee beverages (excluding the products categorized as milk beverages) are discussed in the soft drink chapter instead of this chapter. Fig. 1-1: Scope of coverage for coffee in this chapter Item name Green coffee beans Regular coffee Instant coffee Coffee extracts, essensses Description Seeds prepared by removing the outer and inner skins and pulp from the fruits of coffee tree produce. They are dried in the next processing step. Roasted coffee beans prepared by roasting green coffee beans from coffee tree fruits. This category also includes coffee products prepared by grinding these roasted beans. Coffee in soluble powder, granules, and other solid forms prepared by drying extracts of roasted coffee beans. Concentrated extracts of coffee beans, which are used for industrial or processing purposes, such as canned coffee, coffee candies and other confectioneries, etc. H.S. code 0901.11-000 0901.12-000 0901.21-000 0901.22-000 2101.11-210 2101.12-121 2101.11-100 11-290, 12-110 12-122 I. Points to Note in Exports to and Sales in Japan 1. Relevant Laws and Institutional Regulations (1) Regulations and Procedural Requirements for Importing to Japan The importing of coffee is subject primarily to 1) the Plant Protection Act, 2) the Food Sanitation Act, and 3) the Customs Act. ......

Words: 7927 - Pages: 32

Monks Coffee

...separate this plan into two parts. The first one deals with the monastery itself, and the other deals with the Mystic Monk coffee. .. For the monastery, he wants to create a new Mount Carmel in the rocky Mountains, he wants to transform the a small brotherhood of 13 monks living in a small home used as makeshift rectory into a 500-arc monastery that would accommodates for 30 monks, a Gothic church, a convent for Carmelite nuns m a retreat center for lay visitors m and a hermitage. This serves as the father’s vision for the monetary and his plan for this issue. While for the Mystic Monk Coffee, he wants it to support the funding of his project but it seems that there is no clear vision for the MMC, we can say that he wants to expand MMC to fund his project and support his vision of the monastery. while according to the mission , the mission is to live a life of solitude, silence , worshiping God , praying , poverty, sacrifice … 2- I didn’t see that father Daniel had put clear, specific, and definite objectives for achieving the vision, but minor ones may appear. Hence, we can address a main broad objective which is obtaining funds to purchase the ranch which costs $8.9 million. For this reason, father Daniel had the minor objective of expanding the sales of the coffee, plan to purchase the 130-pound –per-hour roaster, and improve the distribution of coffee. According to charitable funds, I couldn’t find any objectives set towards this issue. 3- The strategy that......

Words: 1411 - Pages: 6

Mounain Coffee Roasters

...Case Study Report COMPANY NAME/WEBSITE/INDUSTRY Green Mountain Coffee Roasters (GMCR) Maker of specialty coffee and coffee makers ~www.gmcr.com and Keurig Inc. (Proprietary company of GMCR) Maker of the Single cup brewing system in North America BACKGROUND/HISTORY GMCR is a specialty coffee company based in Waterbury, Vermont. This company went public in September 1993. Green Mountain Coffee Roasters began in 1981 as a small café in Vermont. The demand grew with requests being made by local restaurants. The company then moved its headquarters to Waterbury Vermont which makes up the 90,000 square foot roasting and distribution facility. GMCR primary business is as quoted by the president and CEO Lawrence J. Blanford, GMCR’s strategy of aligning with the strongest coffee brands to support a range of consumer choice and taste profiles in an innovative Keurig Brewing System. Keurig was launched in 1990 by Peter Dragone and John Sylvan. These two individuals built Keurig on the bases that coffee should always be served fresh and fast. Their endearing concept was “Why do we brew coffee by the pot when people drink it by the cup? Henceforth this revolutionary idea brought about the Keurig K~Cup portion pack. Then in 1994 Keurig secured a patent and then created a prototype. It was not until some investors came along with money and demanded that Nick Lazaris, a veteran executive, be brought on to assisting them in creating a model. After eight years of......

Words: 900 - Pages: 4

Coffee

...A sustainable coffee market A case about sustainable enterprising www.hbodio.nl/english 2 Alice O, Amsterdam © 2007 Alice O education in a global perspective Oostenburgervoorstraat 90, 1018 MR Amsterdam Email: alice@aliceo.nl Telephone: +3120 620 48 15 Website: www.aliceo.nl/english All rights reserved. Nothing from this publication may be copied, saved in an automated databank or be made public in any form or manner without prior written permission from Alice O. The case may be copied for students on condition that Alice O receives information about the use of the case. If used, the person responsible at the educational institution must send an e-mail to m.oyevaar@aliceo.nl. In this e-mail name, address, type of education and contact person should be mentioned as well as an estimation of the number of students using the case. The case can be downloaded for free on www.hbodio.nl Coordination: Daniël van Middelkoop: Martin Oyevaar: d.vanmiddelkoop@aliceo.nl m.oyevaar@aliceo.nl October 2007 www.hbodio.nl/english 3 Contents Introduction ..............................................................................................................5 Background ...............................................................................................................6 1. Corporate Social Responsibility and the coffee sector ......................7 2. 3. 4. 5. 6. 8. Fair Trade.......................................

Words: 7693 - Pages: 31

The Coffee Crisis

...Paper received 100% grade. The Coffee Crisis “In 2004, the governments of coffee producing countries were considering how to respond to the dramatic decline in coffee prices” known as the coffee crisis (Capella University, 2011, p. 1). This coffee crisis was a result of four main factors: (1) the breakdown of the International Coffee Agreement (ICA); (2) the increased supply of coffee resulting from Vietnam’s entry into the market and Brazil’s technological advancements; (3) inelasticity of demand for coffee; and (4) movement from an oligopoly to a competitive market. The result, unfortunately, was a gap between the product market and resource market that needed—and still needs—to be addressed. Economic Implications of Operating in Different Market and Industry Structures In 1989, “roasters in the United States faced declining demand with the exception of gourmet coffees, but the ICA quotas required them to buy large quantities of relatively lower quality Brazilian beans” (Capella University, 2011, p. 3). As a result, “consuming nations, let by the United States, and high-quality producers, led by Costa Rica, demanded new quotas, and the negotiations over a new agreement deadlocked” (Capella University, 2011, p. 3) and the agreement ultimately broke down. Prior to the breakdown of the ICA, the coffee market resembled that of an oligopoly, which is defined as “a market dominated by a few large producers of homogeneous or differentiated product. Because of......

Words: 1563 - Pages: 7

Coffee

...Research – Coffee Confidential: Not for distribution or publication The Coffee Market – a Background Study Oxfam: International Commodity Research – Coffee Confidential: Not for distribution or publication Acknowledgements This background study was written by Oliver Brown, Celine Charveriat and Dominic Eagleton. The authors want to thank the following persons for their useful comments: Mehmet Arda, Maria Jose Barney, Bart Ensing, Penny Fowler, Brian Lewin, Lamon Rutten, Denis Seudieu, Robert Simmons, Marcelle Strazer, Kevin Watkins, Michael Wheeler and Pete Williams. i Oxfam: International Commodity Research – Coffee Confidential: Not for distribution or publication EXECUTIVE SUMMARY '[When prices are low] , we sacrifice a lot in the way of clothing, tools and food. We can’t afford meat, we had to buy other parts of the animal which were inferior. We can’t eat eggs, or drink milk...When the children get ill we don’t have the money to take them to the doctor… One always lives with uncertainty, always in debt; it's always borrow here, borrow there; we live dependent on credit... Of course, there is no peace living with such uncertainty. You don't know whether to take out a loan or not because you could lose the money you've invested.’ Vitelio Menza, small coffee producer in Colombia1 Providing livelihoods to farmers in developing countries is a crucial challenge for reducing world poverty. When fairly priced, export crops, such as coffee or......

Words: 23596 - Pages: 95