Coca Cola Advertising Story

In: Business and Management

Submitted By Mycky
Words 827
Pages 4
 Nr 1 beverage company

 500 sparkling and still brands  15 billion dollar portfolio
 200 countries  1.7 billion servings a day.

Coca Cola Advertising Story


Coca Cola strategy
AVAILABILITY Distribution network AFFORDABILITY Product pricing ACCEPTABILITY convincing the customer to buy


• Messages • Casting

Coca Cola in the USA

Symbol of America

Medias for advertising ?
• Mass media Advertising
– Television – Billboard – Web

• Non media advertising
– Sponsoring – Event promotion

• •

1886 “Drink Coca-Cola” 1900 “Deliciously refreshing”
1904 “Coca-Cola is a delightful, palatable, healthful beverage” 1982 “The antidote for civilization” – Coke slogans for the past 100+ years

• 1993 “Taste it all.” • 1998 “Thirsty for life? Drink Coca-Cola!”
• 2000 “Coca-Cola Enjoy” • 2001 “Life tastes good” • 2009 “Open Happiness” • 2010 “Twist The Cap To Refreshment”

1986 –“Like a Rock” (Inspired by the Bob Seger song “Like a Rock”)

• 2011 “Life Begins Here”

The advertising messages. Billboarding

The american way of life…

TV commercials
• The opposition between good and evil

http://www.cultur oca-colavideogame

TV commercials
• Happiness, peace, enjoy deos/coca-cola-friendlyman

The advertising messages Sponsoring
• Va l u e s o f s p o r t ( te a m s p i r i t , fa i r p l ay, re s p e c t … ) tch?v=S2nBBMbjS8w

Sponsoring online.
• Sponsoring health activities

Friends with COKE ?


PePsi is the ‘official’ soft drink of the Soviet Union in the 1970s.

• Ideological fetish
• The Coca-Cola Company entered…...

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... Assignment Marketing Plan On (Product Coca-Cola) Prepared by Md. Mosaddek Hossen Id # 0220012 Tanima Trina Id#0220063 Sohel Mahmud Id # 0220013 Sabrina Chawdhury Id # : 0000000 Group- Leo Marketing Management Sec-1 Submitted to Mr. Rumman Hassan Lecturer School of Business Independent University, Bangladesh 25th April, 2006 25 April, 2006 Mr. Rumman Hassan Course Instructor Marketing Management School of business IUB, Dhaka-1212 Sub: Letter of transmittal Dear Sir, It’s our great pleasure to submit you this report on Market plan of Coca-cola. We have got a great experience while working on this report. We would like to leave this report to your kind consideration for any unintentional mistake that may accuser while doing this report. We are always at your service if you want to ask us any thing about this report and it will be a great pleasure to work with you again in future. Sincerely yours Md. Mosaddek Hossen Id # 0220012 Tanima Trina Id#0220063 Sohel Mahmud Id # 0220013 Sabrina Chawdhury Id # : Group- Leo Table of Contents Page number Acknowledgement --------------------------------------------------------------------- 5 Executive Summary ------------------------------------------------------------------- 6 Introduction ---------------------------------------------------------------------------- 7 Beginning of the project -------------------------------------------------------- 7 Preface ------------------------...

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