Club It Part Two

In: Business and Management

Submitted By dav428cos
Words 775
Pages 4
Club IT Part Two

BIS/219
August 31, 2011

Club IT Part Two During the internship with Club IT, the owners have learned that they must improve on their informational technology capabilities. Ruben and Lisa need to upgrade and improve their information management within the Club. The Club has several ideas, analysis, and planning that the Club needs to improve upon before moving forward. Ruben Keys and Lisa Tejada Club IT is a successful nightclub, but lack the technological character of other clubs in the city. Club IT can grow into the best club with expanding the club’s clientele and reputation by upgrading a few ideas insides the club. This business will need to provide structure in certain areas to reach its full potential. Some of the systems needed are customer relationship management (CRM), supply chain management (SCM), and enterprise resource planning (ERP). Club IT has several issues that need to be addressed to make this an efficient business. One of the issues is that the business does not seek improvements in the hi-tech assets that can amplify transactions, clientele, and general income. The computer system that this business is using does not have an integrated system that combines customer relations, enterprise resources, and supply management. Many of the Club’s clientele use PDAs, Blackberries, camera phones, and other wireless devices to communicate. Electronics are the wave of the future for any business to stay ahead of the competition. The CRM helps Club IT assemble a direct connection with the clientele by mailing advertisement, e-mail, events, concerts, and discount coupons. Club IT can send itself reminders of clients’ birthdays attained by old information and send those specific client a birthday card for appreciation. The website said “Customer Relations Management system is all about managing the relationship you…...

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