Case Study 2: Translating Talent

In: Business and Management

Submitted By ayyekaay
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Case Study #2
1. How does Sol y Canto define its business? Identify the offer, the target market, and the product and delivery capability.
- They define their business by creating music and performances that move, delight, excite and connect the audience with Latin American culture. Connecting individuals in general; Hispanic and Non-Hispanic through a shared experience of music. Their target market ranges from small children to senior adults. They perform mainly in the U.S. and Puerto Rico.

2. Describe the culture of the Amador’s business.
- The Amador’s are a small company of six and are very close. They rely heavily on respect, consideration, and open communication with each other. A great thing they do is hold weekly staff meetings that ensures all issues are resolved in a timely manner.

3. Which methods of deciding upon business opportunities did Rosi and Brian Amador pursue?
- They primarily focused on pursuing voice-over work outside of their home. They felt it would be a great idea to include their twin daughters with some of the voice-overs. They kept costs low by staying at home.

4. What competitive advantages does Amador Bilingual Voice-Overs have in the voice-over field? List them and indicate whether each is based upon quality, price, location, selection, service, or speed/turnaround or a combination of these.
- guarantee their service (service), dozen of testimonies (quality), provides competitive pricing because they did voice-overs in their house (price, location), long range of time 20 seconds to 20 hours (service, quality), and provided accent-free voice overs (service, quality, selection).

5. If you were consulting to the Amadors, what advice would you give them?
- I would tell them to keep up the quality of their service and work the same as they grow because people appreciate that. Also to keep things interesting, they…...

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