Case Study 1: Examining Emotions, Attitudes and Job Satisfaction

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Case Study 1: Examining Emotions, Attitudes, and Job Satisfaction
Trader Joe’s
By: Earl Kenneth Remo Jr.
Dr. Christopher McGrath
Business 520 Leadership and Organization
Friday, October 24, 2014

Trader Joe's once began with the founder Joe "Trader Coulombe, while vacationing in the Caribbean, he launched a very unique store brand to compete against 7-Eleven and Pronto Markets. Based in my hometown of Los Angeles, California, Joe decided to revamp his business from Pronto Markets to Trader Joes in Pasadena back in 1967. Now, Trader Joe's is one of the best produce markets in all of Los Angeles. Me and my family have been shopping there since 1997. Matter of fact, our favorite location is 3rd Street and Fairfax Avenue in Farmers Market. They have the best fresh produce that you cannot even think of. I see how employees continuously stay consistent within the company. Trader Joe's uses a friendly, flashy, aggressive, customer-oriented approach to promote a positive work environment for its employees. Employees where Hawaiian shirts, great customer service in which employees will demonstrate and sample the product to its customers on a daily basis from their workstation. The employees have a "Do what we do" mentally at every store, every day and the employees do not have to change prices of the products regardless what holiday or special day it is. The culture of the company, its product knowledge, customer and community involvement is what management cultivates its store employees. Trader Joe's promotes from within the company. From a Crew Member, who has experience in cash handling? Loading and unloading merchandise and building displays. Then, promotes to a Merchant, who set the example from a Crew Member. To a Mate, who becomes the Store Leader, in charge of the store as has exceptional training and experience. To the Captain of the ship with whom directs…...

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