Case Analysis About Dabbawalla

In: Business and Management

Submitted By Pulkman21
Words 1124
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Case analysis about Dabbawalla

Case summary:
Dabbawalla is the name of a group of Indian entrepreneurs that deliver home-cooked food to Indian office- and factory workers in the city of Mumbai. By using the public transport, bicycle and handcarts they pick up dabbas (a kind of lunch box) in the office- and factory workers homes. They use codes on the lid and geographical depots to divide the lunch boxes in to different areas all over metropolitan Mumbai. After delivering the food they also provide the service of picking it up and deliver it home. The workers have a special bond making it feel like a family rather than a business. My task is to do a case analysis on MTBSA (as the company is called) using the SWOT-analysis.

Strengths:
• A good business idea – The company has found a need that is, if not ever-lasting, long-lasting. In these days with long business hours you don’t have time to eat long lunches and its to expensive eating out every day at restaurants. The offices don’t offer cafeterias or restaurants and it would be hard to fill all the different food-demands that the workers want. Bringing their own lunchboxes is hard as the public transport is crowded and you need your two hands for holding on to the train and your briefcase.
• Environmental friendly – The dabbawalas uses their feet, bicycles, handcarts and the public transport making their contribution to pollution close to zero. The dabbas are made by tin or aluminum and has a long life span making their impact on the environment small as well.

Weeknesses:
• Complicated system – The system the dabbawallas use to devide their dabbas to the different districts is all made by hand. By using different colour pens they write codes that helps them figure out where to deliver the dabba. These codes are written on top of the lid and on the bottom making it hard to identify. As everyone has his…...

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