Business Platn - Steak House

In: Business and Management

Submitted By mario1979
Words 2762
Pages 12
T-BONE TEXAS Steak House
Business plan

Meno : Lucia Škutová ROK : 2010
Špecializácia : EMP PP

Table of Contents

1.0 Executive Summary 3 1.1 Objectives 3 1.2 Mission 3 1.3 Keys to success 4 2.0 Company Summary 4 2.1 Company Ownership 4 2.2 Start-up Summary 4 3.0 Market Analysis Summary 5 3.1 Market Segmentation 5 3.2 Competitive Edge 5 3.3 Main Competitors 5 4.0 Marketing Strategy 5 4.1 Marketing Program 5 4.2 Sales Strategy 6 4.3 Sales Forecast 6 5.0 Management and Personnel plan 6 6.0 Financial plan 7 7.0 Menu 7

1.0 Executive Summary
T-BONE TEXAS Steak House is a 115 seat restaurant with a special menu which contains a lot of different kinds of steaks prepared in all kinds of way. This restaurant will be located in a new shopping mall Aupark –which will be opened in Košice next year. There will be a total of 34 000 sq. m. of commercial space for this particular shopping mall. In addition, there will be over 11000 sq. m of space for offices.

Our restaurant, providing a touch of all America cuisine, will be the perfect place to go for a bite to eat, for a drink or for a small business meeting. The menu will be inspired by the American specialties and offer to a diverse clientele.
Besides various kinds of steaks we offer also some popular dishes as Crispy seafood mix, Bar-b-que ribs, Steak Tartare, Chili y quesadillas. The most diverse salads and excellent desserts will not to absent.

There will also be a business lunch menu with assorted daily specialties. The menu will change every three to four months, but selected favorites will remain a constant offering. Our prices will remain competitive with other area restaurants and at the same time we will provide higher quality and value to our customers.

The restaurant…...

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