Business Platn - Steak House

In: Business and Management

Submitted By mario1979
Words 2762
Pages 12
T-BONE TEXAS Steak House
Business plan

Meno : Lucia Škutová ROK : 2010
Špecializácia : EMP PP

Table of Contents

1.0 Executive Summary 3 1.1 Objectives 3 1.2 Mission 3 1.3 Keys to success 4 2.0 Company Summary 4 2.1 Company Ownership 4 2.2 Start-up Summary 4 3.0 Market Analysis Summary 5 3.1 Market Segmentation 5 3.2 Competitive Edge 5 3.3 Main Competitors 5 4.0 Marketing Strategy 5 4.1 Marketing Program 5 4.2 Sales Strategy 6 4.3 Sales Forecast 6 5.0 Management and Personnel plan 6 6.0 Financial plan 7 7.0 Menu 7

1.0 Executive Summary
T-BONE TEXAS Steak House is a 115 seat restaurant with a special menu which contains a lot of different kinds of steaks prepared in all kinds of way. This restaurant will be located in a new shopping mall Aupark –which will be opened in Košice next year. There will be a total of 34 000 sq. m. of commercial space for this particular shopping mall. In addition, there will be over 11000 sq. m of space for offices.

Our restaurant, providing a touch of all America cuisine, will be the perfect place to go for a bite to eat, for a drink or for a small business meeting. The menu will be inspired by the American specialties and offer to a diverse clientele.
Besides various kinds of steaks we offer also some popular dishes as Crispy seafood mix, Bar-b-que ribs, Steak Tartare, Chili y quesadillas. The most diverse salads and excellent desserts will not to absent.

There will also be a business lunch menu with assorted daily specialties. The menu will change every three to four months, but selected favorites will remain a constant offering. Our prices will remain competitive with other area restaurants and at the same time we will provide higher quality and value to our customers.

The restaurant…...

Similar Documents


...HUnder Goods House It was a rainy day in august. The autumn had come early this year. He shudders his shoulders slightly and coursed the weather away! He was walking on fifth avenue New York. His favorite street, the best shops and coffee bars was located here. He had just board a new watch in the Rolex store, the watch was the last new, so he hat to buy it. He had also board the thing women’s true lover most, but en secret He soar a red jacket, and begin to smile, it was the same as she had warned to lunch today he remembered. It was the third time he had joined together with this girl, it had gone very good as always. She was blond, had long legs and with hard blue eyes. She was not to thin or fat, but somewhere in between. They had met first time to a dining party. They had just looked one another. After the dinner, the men exude themselves and went into to the office behind closed doors. She had smiled the most beautiful smile with her white teeth and said: “call me” and then walk right down the stairways with her high heels and gone out in the night. The days after he could only think about that girl and rang her so they could meet.......

Words: 1095 - Pages: 5

A1 Steak Sauce

...A.1. Steak Sauce is a premier brand of Kraft Foods Inc. It was developed in 1830 and has been a leader in the steak sauce market with over a 50% share. In 2002, A.1. captured $150 million in sales with a retail price of $4.99, produced in a 10-ounce bottle. A.1. Steak Sauce has been able to excel in their market position by maintaining a superior brand image with strong brand loyalty, substantial sales, excellent margins and low competitor rivalry. A.1.’s main competitor is Heinz 57 which holds 16% of the market but did not compete with A.1.’s strong appeal and flavorful taste. In its current situation, A.1. Steak Sauce must defend its product against Lawry’s new steak sauce that it decides to launch in April. Lawry’s retail price will be $3.99 in the production of a 11-ounce bottle. Lawry plans to launch an aggressive advertising campaign of $20 million as well as being placed in Publix’s promotional ad for Memorial Day weekend with a 2 for $5 promotion. The sales from the Memorial Day weekend promotional ad accounts for 10% of A.1.Steak Sauce’s yearly revenues. A.1. steak sauce must come up with a way to generate enough sales to increase their market share by 10% as well as increase their volume/unit sales. A.1. has come up with a few options to react to Lawry’s plan which is listed below: Implement a 2 for $5 Implement a 2 for $4 promotion Do nothing A.1. must be able to respond to Lawry’s competitive launch while at the same time maintaining its brand loyalty,......

Words: 1247 - Pages: 5


...Chef Brookes of England originally created A1 Steak Sauce in 1824. He was chef to King George IV of England with his partner Chef Henderson Brand. Legend has it the king was so delighted with the sauce that he declared it “A1” and thus the name was born (Kerin & Peterson, 2010). In 1830, Chef Brand stole the recipe from Chef Brookes and began commercial production under the Brand & Co. label in 1831 (Wikipedia, The problems before A1 begin with the huge financial support (Kevin & Peterson, 2010) of their new rival. The second problem at hand is the competitors lower priced product that looks virtually the same as A1’s product. A third problem which concerns the marketing team pertains to the lack of growth in the steak sauce market and the failing efforts to expand the market. Problem number four that faces A1 is the grooling task of matching the competitor’s pricing while maintaining their own market share. Identifying the Root Problem Components With 46% of the steak sauce market, A1 is its major player. A1’s profit growth of 10% is being compromised by Lawry’s new product and the added expense of advertising. Another component of A1’s root problem involves, not only the price of the competitor’s product ($1.00 less per bottle) but the larger size of Lawry’s bottle (1 ounce larger). The fact that steak sauce is mainly used for steak lead A1to release a marinade line to be used for other meat products such as chicken and pork...

Words: 250 - Pages: 1

House Keeping Business

...LLC Mission statement “The mission of “Affordable Housekeeping services” is to make a dirty house into a clean home.  We will bring our friendly, warm people to clean your house as quickly and efficiently as possible Here is a rewrite of your mission statement for your consideration.  I think the statement should be a single sentence that conveys to the customers the aspects of our business that are most meaningful to them. Our mission is to have our friendly, warm and dedicated staff transform a dirty house into a clean, healthy home - quickly, efficiently and affordably.  "To provide superior housecleaning services that reflects our steadfast commitment to quality, affordability and efficiency. Housekeeping Services" is to transform your everyday mess into a tightly and clean leaving area. We Bring in our friendly trained specialized personnel who work quickly and efficiently to get the job done. * “Please use different word for the underlined word” Place: Affordable Housekeeping Services, LLC will have its main place of business at the homes and businesses of our customers where we will be cleaning. We will rent storage space for all of our supplies and equipment. Our customers will be able to request our services through our answering service, as well as online through our website or via E-mail. The manager and assistant manager of the business will carry around a business cell phone with Internet access (for monitoring online requests) and an......

Words: 2021 - Pages: 9


...Roxbury Community College ITS Job Description Job title: Senior Network Engineer Department: Information Systems Office location: Boston, MA Reports to: Director of Network & Security Description The Senior Network Engineer’s role is to ensure the stability and integrity of in-house storage, virtualization, data, and wireless network services. In addition, the Network Engineer is responsible for the configuration, installation, monitoring, maintenance, upgrade patching and associated troubleshooting of Roxbury Community College systems and network infrastructures. This individual will also analyze and resolve network hardware and software problems in a timely and accurate fashion, and provide end user training where required. Responsibilities Performs daily network maintenance and management of network resources including servers, storage, virtualization, routers and switches Deploy company LANs, WANs, and wireless networks, including servers (rack and blade), storage, routers, switches, and other hardware Configure networks and systems to ensure their smooth and reliable operation for fulfilling business objectives and processes Monitor performance and troubleshoot problem areas as needed Create and maintain documentation as it relates to network configuration, systems, processes, and service records Ensure network connectivity of all servers, workstations, telephony equipment, and other network appliances Conduct research on network......

Words: 467 - Pages: 2

Ruth Chris Steak

...Ruths’ Chris Steak House is one of the most luxurious restaurant in the USA that specializes in the production of very good steaks. It is a renowned brand in the usa known for quality steaks with exceptional quality customers service. Ruth Fertel started the restaurant in New Or leans , LA back in 1965.Due to its successful operations , the company decided to go public by inviting the public to invest into the business with an IPO offering in 2005 that generated over $154million in new equity capital. The inflows of such magnitude placed the burden of performance on the management to generate enough returns for the stakeholders to justify their stakes in the business. The executive president (Business Development), in person of Dan Hannah recommend the idea of establishing presence across the frontiers by selecting some prime target countries via new franchises, the countries that attracted the management interest are Canada, Japan, Belgium, and the United kingdom as their capita beef consumption, populations, urbanization rates and affinity with USA are in agreement with management corporate strategy. The company has economies of scale like technical know –how, support mechanism , expertise in the business of steaks being deployed towards the franchise management , the probability of the franchise and the expansion decisions going down the drain is almost nil. Key Assumptions: The management is looking forward to revenue and company through establishing presence in......

Words: 367 - Pages: 2

A1 Steak Sauce

...A.1 Steak Sauce Introduction A.1 is a premium Steak Sauce with an estimated 54% market share. In comparison, Lawry has a market share of around 10% while others such as Heinz and Private Label control the remaining 36% market share. A.1’s longevity in the market has propelled it to a market leadership position and consumers associate the product with quality. As the quality perception survey indicates, customers are willing to pay the price Kraft charges for A.1 and have a strong association with the product. The brand equity that A.1 enjoys allows Kraft to ignore Lawry’s planned Independence Day promotion because its competitive position is not centered on lowering prices. Analysis Steak sauce sales vary throughout the year, and Lawry’s planned promotion suggests that the company is targeting periods with high sales volume to run its promotions. The Independence Day and Memorial Day holidays account for approximately 10% of annual sales. Consequently, if Kraft opts to respond by lowering its price to $2.99, the company will lose substantial revenue, and the lower prices may not result in higher sales volumes to cover the deficit. Year 1 sales projection shows that Kraft will sell 33,113,228 units of A.1, and responding to Lawry’s promotion will mean selling 3,311,329 units at $2.99 which will lead to $6.6 million in lost revenue. Consumers still consider A.1 the best steak sauce in the market, and selling it at a reduced price may in fact drive some customers to the......

Words: 601 - Pages: 3

Outback Steak House Case

...Marcus Johnson February 12, 2016 Outback Steak House Case This case will reveal information in detailed facts about outback steakhouse and give my personal option as to how I feel the company will succeed in areas of their expansion. Outback steakhouse was one of the fastest-growing and most acclaimed restaurant chains in North America. Outback steakhouse’s principal feature strategy in the US was to emphasize on high-quality ingredients and preparation with a limited number of menu items that can appeal to a diverse array of tastes people will enjoy and try. Serving only at dinner time was the main idea of outback because simply food prepared in the morning would lose its freshness by evening. Making there dinner portions sizeable at moderate prices that can attract different customers through casual dinning but also with high attentive service. Having their restaurants in residential areas rather than downtown enforces the merits of keeping rent low, and encouraged customer and employee loyalty. With their Australian theme and appeal, outback steakhouse has truly got the respect they deserve and have develop long-term relationships for futures to come. Outback Steakhouse key elements for international expansion was a huge belief they lived by and opportunity for their suppliers. Huge Connerty, the president of Outback International believed that the......

Words: 549 - Pages: 3

The Haunted House

...before dinner. a. Every day of the week my parents have a drink at the pub before dinner (Simpel tid) 5. Where were you at six o’clock and what did you do? a. Where were you at six o’clock and what were you doing? (Udvidet tid) 6. Whenever I see that film, it is cheering me up. a. Whenever I see that film, it cheers me up. (Simpel tid) 7. The last time I saw him, he chased a girl at the beach. a. The last time I saw him he was chasing a girl at the beach. (Udvidet tid) Verbets form/uregelmæssige verber Verbets form Uregelmæssige verber 1. What striked everyone who knew him was his generosity. a. What struk everyone who knew him was his generosity. 2. The house had been builded at a time when money was scarce and building materials were very expensive. a. The house had been built at a time when money was scarce and building materials were very expensive. 3. You just throw the wrapping away when you have finish eating your burger. a. You just throw the wrapping away when you have finished eating your burger. 4. The story is build up chronologically, but there are flashbacks to the main character’s past. a. The story is built up chronologically, but there are flashbacks to the main character’s past. 5. Have you ever ran out of baking powder in the middle of a cake? a. Have you ever run out of baking powder in the middle of a cake? Præposition + that-sætning 1. Buckingham Palace has always insisted on that it does not......

Words: 1906 - Pages: 8

A1 Steak Sauce

...Problem Identification One of the weaknesses identified in this marketing case by the company, is whether Kraft needs to prepare a defense report regarding the launch of “Lawry’s new steak sauce during the Memorial Day” event, while utilizing an aggressive promotional pricing strategy (Kerin & Peterson, 2010). Presently, A-1 is the leading steak sauce in the region. “A-1 was a clear leader in the steak sauce category with a dollar share of more than 50 percent” (Kerin & Peterson, 2012). In 2003, Kraft marinade line is projecting a lost of about 7 million in operating profit while struggling to maintain 10% profit growth. With the upcoming celebration, A-1 can’t afford to lose any sales as this is a peak time to generate that additional revenue. Case Analysis According to Kerin & Peterson (2010), “A-1 was the clear leader in the steak sauce category with a dollar category share of more than 50 percent” (p.509). During the years, the A-1 sauce experience growth in sales and also the marketing mix of the product. Additionally, the A-1 sauce is packaged in a heavy glass bottle which makes it a high quality product. As the leader in this category, A-1 serve nine out of ten steak house in the U.S. In 2001, the company decided to increase its product line by expanding the product to include a new marinade category. “A firm can better serve multiple segments, it can occupy more of the distributors’ shelf space, it offers customers a more complete selection, and......

Words: 286 - Pages: 2

A1 Steak Sauce

...A1 Steak Sauce: Lawry’s Defense Case Recap A1 is a premier steak sauce produced by Kraft Foods. On April 1st, Unilever will launch their own steak sauce under their brand name Lawry’s. As marketing tool, Lawry’s has requested for the upcoming Memorial Day Weekend, that Publix Grocery Stores promote their new product. The managers of A1 know that it is common practice for the other grocery chains to price match and begin to set their own competitive prices for Lawry’s Steak Sauce. It is the job of A1’s marketing team to come up with new marketing and advertising strategies in order to counteract the new competor’s product. Problem Identification The problems before A1 begin with the huge financial support (Kevin & Peterson, 2010) of their new rival. The second problem at hand is the competitors lower priced product that looks virtually the same as A1’s product. A third problem which concerns the marketing team pertains to the lack of growth in the steak sauce market and the failing efforts to expand the market. Problem number four that faces A1 is the grooling task of matching the competitor’s pricing while maintaining their own market share. Identifying the Root Problem Components With 46% of the steak sauce market, A1 is its major player. A1’s profit growth of 10% is being compromised by Lawry’s new product and the added expense of advertising. Another component of A1’s root problem involves, not only the price of the competitor’s product ($1.00 less......

Words: 1421 - Pages: 6

Outback Steak House

... Outback Steakhouse Chandra Shaw Dr. Sherbert Strategic Human Resource M Discuss how the employee selection methods at Outback Steak house help the organization achieve a competitive advantage. The selection process allows for them to pick the employee’s that best fit the company’s profile. The process seems to be laid back with an introduction to the company. The company takes time to allow for the candidate to be familiar with what the company expects from them. This also allows for the applicant to see if they can meet the company standards. If the applicant feels that they cannot meet the standards they can dropout and the company has not wasted any money on training the applicant. We share a document, called a dimension of performance, which provides detailed examples of the kinds of Behaviors expected of outbackers and how Those behaviors are tied to the vision of Outback. This is a candidate’s first exposure to our vision. (At this point, some candidates have withdrawn from The process because these dimensions set a very high standard.) (Stewart 234) The competitive edge this gives the company is that it is able to be very......

Words: 792 - Pages: 4

A1 Steak

...1. Executive OverviewThe company A.1. Steak Sauce is the leader in its industry. However, the firm is faced with a challenge when Lawry’s, an organization which traditionally dominates the spice and seasoning industry, announces the launch of its new steak sauce in April of 2003. A.1. should determine the organization’s potential reactions to this new threat and then select the alternatives which would produce the greatest benefit with the least disadvantages. 2. Background InformationA.1. Steak Sauce is a division of Kraft Foods Incorporation (Kerin and Peterson 630). This branch was acquired in 2000 from Nabisco (Kerin and Peterson 630). A.1. Steak Sauce was originally founded by King George’s Chef, Henderson William Brand, in England in the year 1830 (Kerin and Peterson 630). The product was introduced into the North American market in the early 1900s (Kerin and Peterson 630). 3. The DilemmaLawry’s, a branch of Unilever, is known as the United State’s “leading provider of premium spice and seasoning blends, marinades, and other flavorings” (Kerin and Peterson 634). In early 2003, Unilever stated that Lawry’s would launch a new steak sauce with a similar taste and appearance to A.1.’s product. (Kerin and Peterson 634). Lawry’s chose to charge $3.99 per 11 ounce bottle, in competition with A.1.’s price of $4.99 for a 10 ounce bottle (Kerin and Peterson 635). In addition, the firm formed an alliance with the supermarket Publix to run an exclusive Memorial Day......

Words: 304 - Pages: 2

Spur Steak Ranches Pestle and Porters Five Forces Analysis

...Introduction This paper shall involve and include a discussion and analysis of the macro environment of business using the extended PESTLE tool and an analysis of the micro environment in which the business operates by use of the Porters Five Forces Model as a tool. From the analysis of the micro environment of the business, one trend and one crisis will be identified and there will include a short strategy in which the business can address each of these issues. In this case, the situation surrounding Spur Steak Ranches shall be taken into consideration. About the business Spur Steak Ranches is a steakhouse franchise restaurant chain originating from South Africa. Its menu mainly features beef burgers, steaks and ribs, along with salads, chicken, seafood and vegetarian options. The company was founded by Allen Ambor in 1967, when he opened the Golden Spur in Newlands, Cape Town P²E²STLE Analysis on Micro Environment Political The operations of Spur Steak Ranches are highly influences by the laws and policies in traduces and enforced by the government of South Africa. Regarding restaurants in South Africa, health legislations are enforced to ensure that the premises and equipment of restaurants are of the correct health and hygiene standards. In the case of restaurants in South Africa, a license from the local health department is commonly required to operate and proceed in such a venture. The government of South Africa controls the license given for the......

Words: 1953 - Pages: 8


...Juicy grilled steakNothing tastes, sounds, and smells more like summer than a juicy steak sizzling on the grill. Unfortunately for meat lovers, many choice cuts like New York strip cost at least $15 a pound, which is pretty pricey for a family dinner. And forget about it if you are hosting a barbeque party. Related: The Best Steaks in the U.S. Shine spoke with two experts, John Stage, owner of Dinosaur BBQ, and Kari Underly, a third generation butcher and author of The Art of Beef Cutting, about their favorite budget cuts. Stage goes for chewier meat with big beefy flavor and Underly clued us in to the most tender of the cheaper steaks. Stage's favorites: Stage likes to use a tenderizing tool called a jaccard to break up the connective tissue in tougher cuts. You can also tenderize meat with a fork. His favorite steaks do well with dry rubs or marinades. Cook on medium to high heat until the meat fully caramelizes and releases from the grill before flipping. Related: 10 Nerdy Accessories for your Grill Skirt steak. This flat, thin steak is a little chewy but has great flavor. "I'll eat a skirt steak as quick as a New York strip," Stage says. "It's a little chewy but as far as flavor goes, I prefer it to a more expensive cut like a rib-eye." This well-marbled steak is quick and easy to cook. Flank steak. Stage says this thin, lean steak has big flavor but it's very lean, which makes it a bit tougher. It benefits from at least four hours in a marinade and should be......

Words: 621 - Pages: 3