Business Intelligence Applications

In: Computers and Technology

Submitted By archimondeli
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What Is Business Intelligence?
Business intelligence has become a critical element of information technology. It’s an old term with general or even ambiguous meaning. It has been used synonymously with decision support, analysis, and data warehousing, but today business intelligence has a more specific definition and a better understood application. Taken literally, business intelligence is just that—intelligence or understanding of your business. You get that understanding by analyzing your business operations.

That analysis is accomplished by collecting the information that represents your marketing, sales, and service activities, the behavior of your customers in responding to these activities, and the behavior of your internal systems and your suppliers’ systems in responding to your customers’ behavior. Once you have collected this information, and its collection is a continuous process, not a one-time event, you organize and store it in a manner to facilitate its access, processing, and presentation through a broad range of techniques including, reporting, query and analysis, OLAP, and data mining. Finally, you use the results of applying these techniques to improve your business operations and start the analysis cycle all over again.

This business intelligence process can deliver significant, bottom-line results. Implementing its technologies and applying its process can help make your business more effective and more efficient, increasing revenue, decreasing costs, and improving your relationships with customers and suppliers.

Business Intelligence Platforms

In order to deliver business intelligence to the widest audience and to maximize the benefits that it can deliver its technologies must be organized. They must be deployed within an infrastructure with the capabilities to implement the business intelligence process that we described above and…...

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