Business Information Systems Tutorial

In: Computers and Technology

Submitted By BENYUAN
Words 321
Pages 2
Case Study: Amazon.com More than Your Average Bookstore
1. How has Amazon used technology to revamp the bookselling industry?

Mainly use in the research engine of a website, it has comments and recommendations for buyers and give the idea of which book to buy. And the website can able to get the information of the customers’ interest of the book. Modify and evaluate the selling trend.

2. Is Amazon using disruptive or sustaining technology to run its business?

Disruptive; this will bring more customers.

3. How is Amazon using intranets and extranets to run its business?

Intranets: inside of the company, help the employee with the work; improve their communication and ability to work together.
Extranets: outside of the company, corporate with other company and increase the market.

4. How could Amazon use kiosks to improve its business?

A kiosk is a free website created by Amazon which can allow customers to access, research, buy and check out, which can improve the business.

5. What is Amazon’s e-business model?

Business-to-Customer model; It sells product to customers via internet.
Business-to-Business model; it does business with other business company.

6. How can Amazon use m-commerce to influence its business?

Shopping by using mobile phones, customers can view all the products which Amazon offers, and buy them wherever they want only if they have internet access, this will make the shopping more convenient and quickly.

7. Which metrics could Amazon use to assess the efficiency and effectiveness of its website?

Efficiency:
Speed – fast website speed, shopping quickly;
Availability – offer everything in the website for the customers to choose.
Effectiveness:
Customer satisfaction – thinks from customers, and gets benefit from customers

8. What are some of the business challenges facing Amazon?

Security issue: Amazon must keep the customers’…...

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