Bus Plan

In: Business and Management

Submitted By nguyen256
Words 2533
Pages 11
Date Prepared
May 10th
San Jose City College
TABLE OF CONTENTS……………………………………………………..2
EXECUTIVE SUMMARY…………………………………………………...4 OBJECTIVE…………………………………………………………………….........4 MISSION……………………………………………………………………………..5 VISION……………………………………………………………………………….5
KEY TO SUCCESS…………………………………………………………………..5
INDUSTRY ANALYSIS………………………………………………….......6 STRENGTHS…………………………………………………………………………6
WEAKNESSES………………………………………………………………………6
OPPORTUNITIES…………………………………………………………………....6
TREATS………………………………………………………………………………7
MARKETING STRATEGIES SUMMARY………………………………...8 PRODUCTS AND SERVICES……………………………………………………....8 PRICING STRATEGIES…………………………………………………………….8 PLACING………………………………………………………………………….....9 PROMOTION STRATEGIES……………………………………………………….9
COMPANY SUMMARY……………………………………………………10 OWNERSHIP……………………………………………………………………….10 LOCATION AND FACILITIES……………………………………………………10 START-UP COST…………………………………………………………………...11
MARKETING ANALYSIS SUMMARY…………………………………...12 MARKETING SEGMENTATION………………………………………………….12 TARGET MARKET…………………………………………………………………13 MANAGEMENT SUMMARY………………………………………………14 MANAGEMENT TEAM…………………………………………………………….14 PERSONNEL PLAN………………………………………………………………...16 IMPORTANT ASSUMPTION………………………………………………………16

1. Executive Summary
When the economy is growing fast, the majority of Ho Chi Minh City residents become richer. Their standard of living is higher as a result. People expect higher quality in the products and the services they get. Nowadays, customers do not say “drink a cup of coffee” anymore; instead, they use “enjoy a cup of coffee”. They expect not only high quality coffee, but more than that they expect to have a relaxed, joyful time when they come to a coffee shop. Love café is opened to satisfy that demand.
Main products Love Café offers are coffee, soda, smoothes and some other drinks. Love café also sells fast food for…...

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