Burke, Inc

In: Business and Management

Submitted By fabfive5
Words 628
Pages 3
Burke Inc

Burke, Inc is a international research and consulting firms that provides custom marketing research, analysis, and consulting for consumer and business-to-business product and service companies to help them understand marketplace dynamics and to better their marketing strategies. Burke, Inc. has implemented creative ways to reach consumers with a analytical strategy to help pin point the exact needs for their clients. When a client enters into the research process through Burke, Burke first takes the client through the problem reduction phase of the process by understanding and determining what the client feels is the problem and identify with the client how they makes decisions and what kind of information initiates the company to make those decisions. Throughout this phase, the account manager analyzes the clients past decision making and problem to determine what the actual true research question may be. Defining the research question is very critical in the up front stages of the process and frequently the client will misinterpret what the real problem may be which can seriously impact the focus, direction and success of the entire project. It is the role of the account manager to help management identify and isolate the problem before developing an approach.

Burke’s process for marketing research is similar to the basic structure in a marketing research processing however Burke takes the research process to a higher level of understanding for the client in what the solution is to fix the main problems of the research question by taking the client on a 360 full circle research process with a solid end result of a focused answer to the research question.

Once the research question is defined, Burke develops a blueprint for the research process. The blueprint guides everyone through the research process and it includes, (1) a problem audit…...

Similar Documents

Fossil Inc.

...A01-06-0007 Graeme Rankine Fossil, Inc.—Global Watches and Accessories While we found that Fossil has very strong brand recognition among teens in the watch category, we believe watches are less important to teens than other accessories in the current fashion cycle. According to our proprietary research, interest in the accessories category declined 19% on a yearover-year basis this Fall following the 16% decline seen this past Spring. Given that handbags continue to sell well across the industry, we conclude that the watch category may be giving up share to other “accessories” including handbags and shoes and possibly non-apparel related goods (e.g., iPods). Confirming our conclusion, we asked students to list their favorite accessories purchased in the last six months and belts and handbags tied for first place with each garnering 26% of the votes. Jewelry came in third place and watches, fourth. In consideration of the above, we are trimming estimates slightly this year and next year. In a related fashion, we are lowering our price target from $23 to $20. With the shares trading near our target, we are reiterating our Market Perform rating on FOSL shares. PiperJaffrey, October 5, 2005 Anna Amphlett contemplated PiperJaffrey’s comments about Fossil. Just three months earlier, PiperJaffrey issued a more bullish report on the company by indicating that it “believed that better times could be ahead for Fossil as the company grows its global portfolio of brands” and......

Words: 5795 - Pages: 24

Edmund Burke and the Sublime

...Burke, Williams, and the Hierarchy of Human Emotion Regarding the Nature of the Sublime. The sublime, or the passion distinguished by the aesthetic defined by Edmund Burke in his Philosophical Inquiry into the Origin of Our Ideas of the Sublime and the Beautiful is characterized by “astonishment […] in which all its motions are suspended, with some degree of horror” (57). These sentiments pervade the texts of his Reflections on the Revolution in France and Helen Maria Williams’ Letters Written in France. Though the two authors clearly have opposing views concerning the French Revolution, both explore the implications of human emotion and its role pertaining to the rights of man. Both authors vigorously appeal to the heart, but differ over the question of authority regarding human emotion, specifically pertaining to the sublime. Human emotion both works is employed to function as an authority in the measurement of man’s actions, but whereas the legitimacy of emotion for Burke is socially hierarchical, Williams’ notion of the sublime is more democratic. More specifically, the sublime when associated with the common man for Burke is a pejorative term whose end results in revolution. His appeal to the heart strives to achieve the aesthetic of the beauty, that is, the qualities of order and logic. For Williams, on the other hand, the height of human passion produces a sublime free from astonishment and horror and welcomes the participation of the collective to piece......

Words: 1377 - Pages: 6

Williams and Burke and the Revolution

...Helen Maria Williams and Edmund Burke. Burke’s Reflections on the Revolution in France and Williams’ Letters Written in France, In the Summer of 1790 offered vastly different perspectives on the events that were unfolding in France and it is worth studying just how both writers managed to portray the same events in such different lights. A thorough analyse of both texts allows us to draw our own conclusions about the revolution and also about British attitudes towards society, class and politics at that time. It is also worth noting the the historical relationship between Britain and France had been a fractious one for many centuries previous, and also that Britain had its own civil war in the 17th century from which an intellectual revolution surfaced, very different to the violent eruptions that were to take place in France. Due to that distant relationship which Britain had with France, thinkers, essayists and commentators were able to form a more considered critique of the Revolution. Up until the time of the publication of Reflections on The Revolution in France, Edmund Burke had been both a parliamentarian and political writer who had delivered many great speeches and written notable essays on the politics of the British Empire and particularly its relationship with America. Therefore prior to the release of Reflections Burke had a significant voice within the British political sphere. It was this prominence in Britain that would provide Burke with the platform from......

Words: 2495 - Pages: 10

Abbott V Burke

...Abbott V. Burke Abbott v. Burke are cases about education where the board of education fails to provide adequate education to the urban children. Their claim is that all students should have a right to an equal education regardless of where they are from and how much money they have. There have been a few times that this case has been re opened and wouldn’t surprise me if you hear about it being revisited again. With the recent budget cuts and everything going on in this country it will be only a matter of time before it gets revisited. Abbott v. Burke is a complex case that takes place throughout over two decades. The decisions of the New Jersey Supreme court have led to better and more progressive educational policies and funds in to poor school districts. Initially the case centered on whether or not the poor school districts should be compared to wealthier districts when it comes to considering educational funding, however now it centers on various ways of improving the school systems in the poorer communities. In 1981 on the 5th day of February the education law center, the attorneys for the state of New Jersey’s public school children in the four most needy or poor cities in the state of New Jersey, filed a complaint against several state officials. The complaint was that they were demanding that a thorough and efficient education should be given to those children in these areas as well. Abbott is a model for conducting successful state reform litigation. He......

Words: 1359 - Pages: 6

What Is Conservatism According to Burke

...What is Conservatism according to Burke? Under what circumstances could you become conservative yourself? Before I start talking about Edmund Burke and how I see the Conservatism and my point of view about it, I first have to say what actually Conservatism is. It is impossible to compare Conservatism with liberalism, socialism or communism and the reason for that is very simple. Conservatism is something completely different. The ideas of it and the way it “sees the word” has nothing to do with these of the other political philosophies. Even the origins of Conservatism are unique compared to these of the rest because unlike them Conservatism does not arise from philosophical foundation. We can describe it as a response, as a way to see the radical changes in the society and the total revolution like something that must never happen. Conservatism is a way of thinking. It shows us that it is impossible for us , the human beings, to be perfect if we achieve more or a complete freedom. According to that way of thinking people are full of weaknesses because they are a product of the Original Sin. Unlike socialists and liberals, conservatives believe that people are corruptible, selfish and weak and that’s why they must not believe in the infallibility of their thoughts. If they do that it would be impossible to have a normal life because people will hate each other and do everything possible to harm each other in one way or another. In order to prevent that......

Words: 831 - Pages: 4

Apple Inc.

...efforts in profit making alone is destined to untimely failure. This is because it will find itself on the wrong side with the government, stakeholders and the public as a whole. For this reason, any company that aspires to exist beyond its current boundaries must focus on its ethical and social responsibilities to company’s employees, consumers, shareholders and the public fraternity. Such corporate social practices brand a company positively as a good job provider, investor and provider of products and services. Apple Inc. has for the last few years appeared in the spotlight as one of the multimillion corporations that has had compliance as well as violation of ethical and social responsibility. As a giant corporation in technological production field and in the production of technology related goods and services, Apple Company has not been able to evade shortfalls in its ethical and social responsibility standards. Apple Products As mentioned earlier, Apple Inc. is a multinational corporation specializing in innovative technology. It specializes in the production of mobile phones and related devices. Among the most prominent products produced by Apple in the world today include: iPods, iPhones, Macs, iPads, iTunes just to mention a few. Apple’s products distinguishes themselves from other related products in the type of technology used making its products unique. Apple’s current position on the company’s ethical and social responsibilities Social responsibility refers......

Words: 2390 - Pages: 10

Burke vs. Paine

...conflict, Edmund Burke and Thomas Paine were two specific English writers that engaged in this debate. With their argument specifically dealing with where the natural rights of men are derived from and the responsibilities of the government to their people. Having conservative views, Burke wanted to see change that respected tradition and happened slowly over time. He certainly did not want to see the state overthrown by the common man. In Reflections on the Revolution in France, Burke wanted to show his concern for the British people based on his reactions to the events in France. Thomas Paine responded to Burke’s theories with Rights of Man. Paine believed the monarchy was unnatural and evil, and the people had the right to take over a government like this at any given time. He saw the revolution as a change that developed a new state which represented the people, even ignoring or justifying the injustice of some of its actions. As the French revolution intensified with the execution of King Louis XVI and the Reign of Terror, Burke’s arguments proved more consistent than Paine’s. Edmund Burke’s interpretation of natural rights better represented the outcome of the French Revolution, ultimately being the factor that makes his argument more effective than Paine’s delusional fight for principle. The treatment of the monarchy, the disregard for social order, and the disrespect for tradition all contributed to the violent turn that Burke predicted. Edmund Burke was a Whig......

Words: 1441 - Pages: 6

Kenneth Burke on Dramatism and Rhetorical Theory

...Kenneth Burke on Dramatism and Rhetorical Theory I find it regrettable that social scientists automatically ignore Aristotle's Rhetoric. I don't say Aristotle has given us the last word on these matters. But I submit that his actual treatment of topics is fundamentally correct. You could add new topics and develop accordingly. But what you got 2,000 years ago was the kind of approach that can be built on in principle. (Burke 1967:327). While researching many of Kenneth Burke’s books and essays I found that Burke's writings on rhetorical theory demonstrate his passionate concern with artistic communication within social life. His work provides a broad, useful approach for understanding various ways theorists have constructed in the development of their theories of how people use language within social contexts. The theory of Dramatism, constructed by Kenneth Burke, is one of the most radical and complex theories in communication studies. Kenneth Burke struggled for many years to build, reconstruct, and define the aspects of his theory. The use of different articles that either focus on certain aspects of Dramatism and rhetorical theory provide examples of how they can be applied, to simply make more sense of Burke’s concepts and in turn, assert its legitimacy as a very important interpretive theory. Undoubtedly, Dramatism has sparked much debate about rhetorical criticism. It is also undeniable that the heart of Burke’s research and the theory of Dramatism in general......

Words: 2326 - Pages: 10

Apple Inc

...Abstract Apple Inc is a multinational company that designs and manufactures computer hardware, software, and other consumer electronics. Today, Apple Inc is known as the largest technology company in the world. In May of 2010, Apples market cap closed at $222.12 billion which put them ahead of Microsoft Corp. As years went on, they continued the blow other companies out of the water. Currently Apple is the most valuable company in the world. Although they have many big competitors, they have a $260 billion market led over Microsoft and are worth more than $300 billion more than Google. Throughout this paper, I will conduct a ratio analysis of Apple’s most recent annual report. Ratio Analysis of Apple Inc Apple Inc, formally known as Apple Computer Inc, was founded in April 1976 by two men in a garage. For three decades, Apple Computer was mostly a manufacturer of personal computers, but later on grew into a multinational corporation that creates much more than just that. It was a long journey for, at the time, 20 year old founders Steve Jobs and Steve Wozniak. Today, with a spot in the top five on the Fortune 500 list, 437 retail stores in ten different counties, and a net worth of more than $670 billion, it is no secret the success Apple Inc has gained. It is now being predicted that reaching a market cap of 1 trillion could be a possibility. With such growing success, liabilities and assets are constantly changing from year to year. Common Size......

Words: 256 - Pages: 2

Dell Inc

...Dell Inc. Team A ACC362 – Financial Accounting I June 2, 2009 a. What were the company’s total current assets at the end of its most recent annual reporting period? The total current assets for Dell Inc.’s most recent annual reporting period are $20,151 million for period ending January 30, 2009. The contributions for the total current assets are cash at $8,352 million with the highest amount listed, other accounts are short-term investments, accounts receivable, financing receivables, inventories all are net totals. The last asset listed is other asset at $3,749 million. b. What were the company’s total current assets at the end of the previous annual reporting period? The total current assets for Dell Inc.’s previous annual reporting period are $19,880 million for period ending February 1, 2008. The increase in total current assets from year ending 2008 to the current reporting period of January 30, 2009 is $271 million. The largest swing in current assets was accounts receivable. The total decreased from $5,961 million to $4,731 million, a decrease of $1,230 million. The lowest swing was the financing receivable asset from $1,732 million to $1,712 million. This was a decrease of $20 million. c. Are the assets included under the company’s current assets listed in the proper order? Explain. Dell Inc. lists their assets in the order of liquidity. Their balance sheet lists cash first, then short-term investments, accounts receivable,......

Words: 780 - Pages: 4

Ust Inc

...Debt Policy at UST, Inc. Introduction In 1998 the U.S smokeless tobacco industry generated $2 billion of retail revenue with approximately 5 million consumers of moist tobacco and 7 million consumers of chewing tobacco including loose leaf, twist, plug and dry. Moist smokeless tobacco consumption approximated 50% of the total. The factors contributing to the continuous growth of the moist smokeless tobacco was the increased prevalence of smoking bans which had led customers to switch to smokeless tobacco and the fact that smokeless tobacco was less expensive to use than cigarettes based upon an average per-week usage measurement. Additionally, consumers have been shifting over time to moist smokeless tobacco from loose leaf chewing tobacco. While the consumer base remains primarily male, smokeless tobacco is no longer confined to the stereotypical blue collar or rural users as approximately 30% of users had attended college. The overall moist smokeless tobacco market was expected to continue to grow at an annual rate of 1-3% with a larger portion of the growth expected to be in the price value segment. UST is the dominant producer of moist smokeless tobacco, or moist snuff controlling approximately 77% of the market. UST also has other business interests such as wine, cigars and international marketing of moist smokeless tobacco. UST has been a driving force in the overall expansion of the moist smokeless tobacco market over the years, primarily through product......

Words: 2268 - Pages: 10

Apple Inc

...translator of The Book of Five Rings, a book writ- ten by a Japanese samurai on the art of confrontation and victory Roy Brown: musician, composer Tim Brown: CEO and president of design firm IDEO Willie Brown: former mayor of San Francisco who served fifteen years as Speaker of the California State Assembly Tiffany Bryan: contestant on reality TV show Fear Factor Jane Buckingham: expert on forecasting trends Ted Buffington: expert on performance under pressure and on decision making in critical situations 4 Vincent Bugliosi: deputy Los Angeles district attorney who prosecuted Charles Manson, cowrote Helter Skelter Ed Bunker: career criminal and author of crime fiction Tory Burch: fashion designer James Burke: CEO of Johnson & Johnson during the 1982 Tylenol crisis Cara-Beth Burnside: pioneer of women’s skateboarding and snowboarding Chandler Burr: journalist, author, curator of olfactory art at the Museum of Art and Design in New York City Eugenia Butler, Sr.: art dealer and collector James T. Butts, Jr.: mayor of Inglewood, former police chief of Santa Monica David Byrne:musician, founding member of the band Talking Heads Naomi Campbell: actress, supermodel Adam Carolla: podcaster, former host of syndicated radio call-in program Loveline John Carroll: journalist, former editor of the Los Angeles Times and the Baltimore Sun Sean B. Carroll: evolutionary development biologist, geneticist Mr.......

Words: 6829 - Pages: 28

Burke vs. Nyp Holding

...In this case, a defamation suit arose after NY Post journalist Larry Brooks wrote a column about a hockey fight in Vancouver containing allegations about manager Brian Burke which he claimed to be untrue. The column was published in the paper and also appeared in its website. What’s interesting about this case is that a British Columbia court faced a defamation action against a U.S. publisher. The court held that it could properly exercise jurisdiction and apply local law because it was foreseeable that Burke would bring suit in the forum. This foreseeability determination rested on two findings. First, Burke had an established reputation in British Columbia. Second, it was foreseeable that a British Columbian audience would be interested in plaintiff's online newspaper column, regardless of whether the foreign publisher intended to address that audience. When combined with the strong cross-border reputation of the defendant's newspaper (the New York Post) and its sports columnist (Larry Brooks), these facts, the court held, made it foreseeable that the online posting of the story would be read in British Columbia by both ordinary readers and the by British Columbia media -- even if no paper editions were sold in British Columbia. This case helped re-frame the "here, there (and everywhere)" narrative as an engagement in legally inscribing wider borders around the relevant online community regardless of geographic territory -- that is, to be defining the relevant public......

Words: 261 - Pages: 2

Apple Inc

...also high in Consciousness. In my opinion, I consider Steve jobs to also be high in Openness, while I find Cook to be low in gregariousness. They can also be described as workaholics and perfectionists. The two maim men of this company, Job’s and Cook represent opposite personalities. However, “opposites attract”, because their personalities complement each other perfectly. Cook and Jobs are both visionaries, as well as showmen. They also both are willing to take huge risks to expand the success of their company. Works Cited Deutschman, Alan. "Exit The King. (Cover Story)." Newsweek 158.10 (2011): 30-34. Academic Search Complete. Web. 09 Nov. 2011. Doris Burke, et al. "APPLE: THE GENIUS BEHIND STEVE. (Cover Story)." Fortune 158.10 (2008): 70-80. Academic Search Complete. Web. 10 Nov. 2011. Elkind, Peter, and Doris Burke. "THE TROUBLE WITH STEVE. (Cover Story)." Fortune 157.5 (2008): 88-160. Academic Search Complete. Web. 10 Nov. 2011. Elmer-DeWitt, Philip. "Steve Jobs: Apple's Anti-Gates. (Cover Story)." Time 152.23 (1998): 205. Academic Search Complete. Web. 10 Nov. 2011. Lashinsky, Adam. “Tim Cook: The genius behind Steve”. Cnn Money. Web. 09 Nov. 2011. Leclair, Ryan.” Apple Wants Students to be At-Home Advisors” StudyMagazine.Com.Web. 09 Nov. 2011....

Words: 1152 - Pages: 5

Apple Inc.

...STRATEGIC MARKETING MANAGEMENT APPLE INC. By Jeremy Emmanuel B. Joya April 2012 Abstract: I. Context This is a written report exclusively for my BTEC Level 7. This organization that I’ve chosen is one of the great example. Apple Inc. (formerly known as Apple computer Inc.) founded in April 1, 1976 (incorporated January 3, 1977) by the late Steve Jobs, Steve Wozniak and Ronald Wayne. Their employee is about 60,400 (as of 2011) worldwide and their revenue is running a US$ 108.249 Billion (based on their FY 2011). This is the company that is best known in their hardware products like the Macintosh line of computers, the iPod, the iPhone and the iPad. The word “Computer” was removed from its name on January 9, 2007 as its traditional focus on personal computers moved towards consumer electronics. A brief history of two powerful companies… Apple Inc. (formerly known as Apple computer Inc.) founded in April 1, 1976 (incorporated January 3, 1977) by the late Steve Jobs, Steve Wozniak and Ronald Wayne. Their employee is about 60,400 (as of 2011) worldwide and their revenue is running a US$ 108.249 Billion (based on their FY 2011). This is the company that is best known in their hardware products like the Macintosh line of computers, the iPod, the iPhone and the iPad. The word “Computer” was removed from its name on January 9, 2007 as its traditional focus on personal computers moved towards......

Words: 3660 - Pages: 15